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New DBA board directors appointed at AGM

At the DBA’s Annual General Meeting on Thursday 27 June, the membership voted in three new board directors.

We’re delighted to welcome three new directors to the DBA board, as voted for by members at our Annual General Meeting:

Louise French – Studio Operations Director, forpeople

Andrew Lindsay – Global Head of Enterprise Design, Kraft Heinz

Matt Round – Chief Creative Officer, tangerine

We also extend our huge thanks to Francesca Bayliss, Head of Commercial and HR at Bulletproof, who steps down from the board after 3 years.

The directors of the DBA are a mix of association members and other design industry experts with extensive experience of integrating design into business strategy at executive level. They collaborate closely with the DBA’s management team to elevate the role of design in business and government and build confidence in design investment.

Louise French, Studio Operations Director, forpeople brings over 20 years of design experience, initially in communications before moving into operational leadership roles at Pentagram, Fruit and her current role with forpeople. She says:


“I am committed to leveraging my skills, expertise, and resources to make a meaningful contribution to an industry that I am passionate about. In particular, I hope my leadership experience in people and operational matters, marketing and communications and strategic planning and decision-making gained at a variety of different design agencies will add new perspectives, viewpoints and insights to the board discussions.”

headshot of Andrew LindsayAndrew Lindsay Global Head of Enterprise Design, Kraft Heinz oversees digital transformation through design-driven strategies and human-centric principles. Andrew says:


“By joining the DBA Board, I aim to leverage my expertise and perspective to advance the association’s mission of promoting design excellence and advocating for its strategic significance. I am particularly enthusiastic about championing a data-driven approach to measuring the impact of design, shifting the focus from mere activity to tangible value creation.”

Matt Round, Chief Creative Officer, tangerine drives strategic and tactical design initiatives that elevate product, service, and experience quality, leading to commercial success. He says:


“I believe design is a powerful tool for industry, with the potential to create and deliver superlative products and experiences that help businesses to perform better. The level of understanding of the power of design varies across businesses and promoting the efficacy of design is vital if more businesses are to harness its potential.”

DBA Chief Executive, Deborah Dawton said “I’d like to welcome our three new board members, whose collective experience will be very valuable to the DBA’s continued work in servicing and promoting the design sector to industry and government. I also extend my heartfelt thanks to Francesca for her 3 years on the board, in which she brought her extensive knowledge and experience of operations and HR at a global scale to the DBA table, and championed her passion for people, equality and diversity.”


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