Ron is creative brand story-teller with 25 years experience in consumer products, brand identity and experience design and development. He’s led design teams at Disney creating merchandise collections for Disney’s California Adventure, Disneyland Park and the Walt Disney World Resort. He was brought on as the first creative director at Cranium, Inc., the fastest growing independent toy and game company in the U.S., helping to expand their reach into the world of publishing, toys and licensing. While at Procter & Gamble, he was at the helm of design efforts for many of the Company’s billion dollar brands including Old Spice, Secret, Gillette, Olay, Pantene and Head & Shoulders.
Today, Ron has the sweetest job on earth, leading design for The Hershey Company.

When making the leap from hands-on designer, to design leadership I wish I’d known…to not try to jump in to solve problems for the people I hired to do the hands-on work. I found myself in conflict with some amazing creative talent. When I started to look at the work through the lens of “it’s not good work” vs. “it’s not good work because I didn’t do it,” my relationships, and the work, got infinitely stronger.
I’m inspired by… music, theatre and running. All take me to places in my head where I find my best ideas.