The Future of… conference first took place in 2025 and asked the question ‘Is design dead?’ The answer from design leaders was an emphatic NO. But, in a tumultuous world, design is at an inflection point. Here’s what Beardwood&Co’s Julia Beardwood heard about what design leaders need to KEEP doing, STOP doing, and START doing to create the future of design.
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14/04/2026
The Future of… conference returns this May
The DBA’s Chief Executive, Deborah Dawton will be joining CDOs and Design VPs from across the globe this May, speaking at The Future of… conference in Chicago and DBA members can benefit from a special discount to attend.
Inspired by the candour of conversations last year, and the energy and passion generated at the inaugural event, The Future of…conference is back for round two.
Are you ready to lead? is the theme that will guide, shape and frame discussions at the event which is running from 11-13 May in Chicago, USA.
Join the conversation. Share your voice and your experiences.
Become an active part of the movement.
Use code TFO4DBA26 for 40% (-$1,000) off the registration fee.
Have a Fast Company account? Login to read 10 insights from The Future of… conference as shared by Mark Wilson following the inaugural event in 2025.