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DBA Annual Survey Report

The DBA Annual Survey Report is an invaluable members-only business tool which enables you to benchmark your financial performance with those of your peers. Released each October it covers fees, salaries, utilisation, income, recovery rates, benefits and trends within DBA member companies. Data is segmented by geography and size of agency to make comparisons more relevant.

A PDF of the Annual Survey Report is shared with all senior contacts within the DBA membership. To receive a copy email membership@dba.org.uk. All members who participate in the survey also receive access to the Annual Survey Report website which contains even more data and enables users to benchmark against the upper or lower quartiles as well as averages. 

How DBA members use the survey results, and what they have to say about it.


James Dix“We’ve gathered the data, created the spread-sheets, done the sums and calculated our new standard rate card. It all ‘adds up’ but how do we know whether we are competitive and what is going on in the market?

Without the DBA Annual Survey Report we have to learn the hard way; by losing pitches because we are too expensive or winning pitches that we can not make profitable. The DBA survey helps The Team win profitable new business.”

– James Dix, Commercial Director, The Team


Deborah Longbottom“For many years here at Elmwood we have used the DBA Annual Survey Report as a guide when we are creating business plans and budgets for our business.

The information gives a number of benchmarks that then allow you to road test your own numbers and thinking versus what is happening within the sector. Always very useful!”

– Deborah Longbottom, FD, Elmwood


andywestsmall“As a small (and sometimes isolated) business, the DBA Annual Survey Report is the only way of really knowing how we compare with other agencies. Otherwise we’re just second guessing in the dark.

It’s essential in helping us to benchmark what we pay our staff and what we charge clients, in order to remain competitive.”

– Andy West, Director, MultiAdaptor


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“As much as we’ve learned over the years, Human After All inevitably operates within something of a bubble, lacking context on the actions of our peers agencies.

The DBA Annual Survey is a benchmarking platform that gives us both great insight and great comfort that we’re moving in the right direction.”

– Danny Miller, CEO, Human After All

Any questions about filling out the survey? Email adam@dba.org.uk

DBA membership

To discuss getting the most out of your DBA membership, or to enquire about joining, contact membership@dba.org.uk or call 020 7251 9229.

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