All about Design

In a rapidly changing and increasingly demanding marketplace, design is a critical source of competitive advantage. Embedded within, and throughout a business, design can impact across the total enterprise transforming its fortunes and tangibly realising its strategic intent. 

From measuring success to sharing excellence and best practice, we work to build universal confidence in design investment, and to enable thriving partnerships between those commissioning and managing design and the agencies delivering it.

Through our work, and with the powerful collective voice of our membership, the DBA is uniquely placed to drive design ever further up the agenda in business and government. 

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Design Effectiveness

The DBA champions the role of effective design in the creation of business growth.

We support the sector in articulating the value of design and work with business and government to achieve a marketplace where design’s full potential is universally capitalised upon. 

DBA Design Effectiveness Awards

The most persuasive way of communicating the value of design is by measuring its true effectiveness.

Founded in 1989, the DBA Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business and societal success.

Judged by a broad range of business leaders and entered jointly by client and designer, the Awards draw focus onto the integral role design plays in enhancing people’s lives and delivering competitive advantage for business.

Prestigious and authoritative, the awards are evidence-based, the impact of design measured and verified with commercial data used as key judging criteria. Nowhere is the quality and effectiveness of the design industry’s offer more evident than across the case studies recognised in the DBA Design Effectiveness Awards. They provide compelling proof that an investment in design, is an investment in the future of a business. 

Learn more.

77“The DBA Design Effectiveness Awards clearly articulate the way in which investing in design is an investment in allowing your business to grow and ultimately make more profit.” Darren Henley, Chief Executive, Arts Council England
“Design has to be important to all businesses because it’s a key lever of differentiation. And in today’s market, you have to stand out, you have to differentiate and design is a very physical and practical aspect of how you do that.” Scot Gardner, Vice President, Global Sales UK & Ireland, Cisco. 

Enter the 2022 DBA Design Effectiveness Awards

The call for entries for the 2022 awards is now open.

Find out how to enter and download your entry pack. The submission deadline is 5pm GMT Friday 5 November 2021.  

Visit to be inspired by winning case studies and to access information on the entry process. 

Find out what the judges are looking for in winning entries, in this article by Chairman of the Judges, Clive Grinyer

Why enter?


The DBA Design Effectiveness Awards celebrate and prove how powerful partnerships between clients and designers can be. We jointly award both parties, and a win will:

— Provide independent and authoritative recognition of the impact and acuity of your work.

Evidence the significant value you can add to any business and demonstrate your understanding of the commercial effectiveness of design.

— Speak volumes into the conversations of the boardroom, powerfully articulating the case for design and helping to inform discussions around budget.

— Position your company or department as a design leader, increasing exposure and prestige with clients, colleagues, suppliers and the media. Winners are included in a global PR campaign targeting business, consumer and design publications.

Boost and motivate your team and help attract the right people to grow it.

— Align you with an elite group of businesses whose capability to deliver results through design is irrefutably proven. As a winner, you will be able to leverage a unique winners’ logo across your communications, using it as the marque to demonstrate the tangible returns you’ve delivered and display a trophy proudly within your offices.

— Persuasively and powerfully demonstrate your ability to deliver competitive advantage through design, setting you apart and driving opportunity.


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