The Future of… conference returns this May
The DBA’s Chief Executive, Deborah Dawton will be speaking at The Future of... conference in Chicago this May and DBA members can benefit from a special discount to attend.
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“Despite these challenging times, the standard of applications and quality of stories was stronger than ever. The judges, as rigorous as usual, were able to identify compelling and inspiring stories that showcase how and why design, as we look forward to new horizons, is vital to our future. This year is a celebration of courage and achievement in the face of great challenges across all aspect of business. I’m looking forward to cheering on the winners who have achieved so much, by design.” Chairman of the Judges, Clive Grinyer
Congratulations to the 28 winning agency and client partnerships and our thanks to our judges. We’ll be exploring the breadth of the winners’ impact and revealing who’s won Bronze, Silver or Gold awards, along with the coveted Grand Prix, at the online awards ceremony.
Join us to celebrate the power of design
On Tuesday 15 June from 12pm BST, our 2021 winners will find out if they’ve won Gold, Silver or Bronze at the DBA Design Effectiveness Awards 2021 winners announcement.
The online event, which is free and open to all, is a fantastic opportunity to find out what makes a DBA Design Effectiveness Award winner, so you too can prepare your case.
Tune into the live broadcast to celebrate the power of design and toast the success of our 2021 winners. Register here.
DBA Design Effectiveness Awards Winners Shortlist 2021
| Business | Consultancy |
Project title |
| Kit & Kin | B&B Studio |
Kit & Kin Branding |
|
Princes |
BrandOpus | Princes Branding |
|
Rustlers |
BrandOpus |
Rustlers Visual Identity & Packaging |
| Whitby Seafoods | BrandOpus |
Whitby Seafoods Branding |
| Anadolu Efes Spor Kulübü | Brown & Co |
Anadolu Efes Spor Kulübü Identity |
|
Arla |
Bulletproof | Apetina Branding |
| Soapsmith | Bulletproof |
Soapsmith Repositioning & Rebrand |
| Diageo | Butterfly Cannon |
Johnnie Walker Blue Label |
| Port of Leith Distillery | Contagious |
Lind & Lime Gin |
| RB | DCA |
Air Wick Essential Mist |
| Nûby UK | DECIDE. |
Nûby UK Packaging |
| Fourth Wave Wine | Denomination |
Tread Softly |
| Mondelez International | Design Bridge |
Cadbury Heroes |
| Globe-Traveller | Ergodesign |
Voyager X |
| Cafédirect | Family (and friends) |
Cafédirect Branding & Packaging |
| Digibete | HMA |
Digibete Digital Platform |
| BrewDog Distilling Company | LOVE. |
LoneWolf Gin Re-brand |
| Lloyds Banking Group | M Worldwide |
The Bank of Scotland Flagship Branch |
| Tesco Bank | Modern Human |
Tesco Bank Customer Service Transformation |
| Oxfam | One Fine Day Design |
Oxfam Superstore |
| Lakrids by Bülow | Pearlfisher |
Lakrids by Bülow Rebrand |
| Newcastle Carers | Sail Creative |
We Care Too Campaign |
| Henderson’s Relish | Springetts |
Henderson’s Relish Rebrand |
| KP Snacks |
This Way Up |
Skips |
| Potts’ Partnership | This Way Up |
Potts’ Packaging |
| Castle Fine Art | Thursday |
Castle Fine Art Website |
| Sodexo | Without |
Modern Recipe |
| Kirkstall Brewery | WPA Pinfold |
Kirkstall Brewery Repositioning |
“The DBA Design Effectiveness Awards is the most relevant design award because it demonstrates the future lens through which all design will be perceived and valued.”
Pernilla Johansson, Chief Design Officer, Electrolux Group
It’s never too early to get started on your entry
If you’d like to put your business in the frame to win a DBA Design Effectiveness Award, it’s never too early to get started. The call for entries for the 2022 programme will open in June this year, but you can get a head start by heading here for more details about the DBA Design Effectiveness Awards and for information on how to start gathering data to build your case.
You can also sign up to our mailing list to be the first to know when the next call for entries launches.
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The programme forms part of the wider Community Testing Programme (CTP) which helps to identify asymptomatic cases through local testing and supports the participants to isolate. A third of individuals who test positive for coronavirus have no symptoms at all and can therefore spread it unknowingly. Community testing uses rapid lateral flow tests to help identify those people who are infectious to help prevent the spread of coronavirus. More information about the CTP can be found here and you can find your nearest local authority testing site here.
The Department of Health and Social Care are currently running webinars at 2pm on Mondays, Wednesdays, and Fridays where you can find out more about the National Worker Testing Programme. This session offers an overview of the programme and will guide you through the options available, the registration process, and the operational processes. Participants have the opportunity to ask questions. You can find further details about the webinar and a link to join below.
DHSC Asymptomatic Testing Webinar | 2-2.45pm | Mondays, Wednesdays and Fridays
These introductory overview sessions provide an overview of testing and will answer your initial questions:
· High level overview of Mass Testing for surveillance and Daily Contact Testing to provide understanding of the processes and what is required
· Lateral Flow Technology and reason for using
· Frequency of testing
· Resources required
· Test Site requirement
Join any of the webinars via Microsoft Teams at this link.
The Future of… conference returns this May
The DBA’s Chief Executive, Deborah Dawton will be speaking at The Future of... conference in Chicago this May and DBA members can benefit from a special discount to attend.
Design, AI and the Human bit in the Middle
In a world increasingly shaped by automation and AI, what is the real responsibility of design? Thoughts from The Design Effect.
Design Week’s speaker highlights from The Design Effect
Design Week rounds up five key lessons in leadership and empathy from the speakers at The Design Effect and DBA Design Effectiveness Awards in London on 10 March.
DBA Design Effectiveness Awards 2026: winners’ films
The 2026 DBA Design Effectiveness Award winners have been revealed and these short videos bring to life the impact of four of the winners.
DBA Chief Executive Deborah Dawton opens The Design Effect
The Design Effect took place on 10 March 2026 at The National Gallery in London. DBA Chief Executive Deborah Dawton opened the event.
2026 DBA Design Effectiveness Award winners revealed at The Design Effect
The Gold, Silver and Bronze winners in the 2026 DBA Design Effectiveness Awards have been revealed. The 40 winning projects were announced on Tuesday 10 March at The Design Effect.
New trophy unveiled at The Design Effect
A symbolic new trophy was unveiled at The Design Effect on 10 March and presented to the 2026 DBA Design Effectiveness Award winners.
GoSolr shines with Grand Prix win
The 2026 DBA Design Effectiveness Award winners have been announced with GoSolr and Xfacta winning the coveted Grand Prix award.
A look at the DBA Design Effectiveness Award winners
The 40 winners announced were awarded for their measured proof that design made a clear and significant contribution to the results achieved by the work. Design Week picks some highlights.
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Main Content
Designing a World for Everyone: 30 Years of Inclusive Design
The way we experience the world is largely through the design of the places, products, communications, services and systems we encounter every day.
Author: Jeremy Myerson | Pick up a copy.
Published by Lund Humphries (Hardback £35). Design Business Association members get 20% off (+free UK postage) – visit www.lundhumphries.com and use the DBA discount code at checkout to apply the discount. Offer valid until end 28 February 2022.
Click here to login in for discount code.
Sapiens: A brief history of humankind
With fans including Barack Obama, Sapiens explores who we are, how we got here and where we’re going.
Author: Yuval Noah Harari | Pick up a copy.
Need some colour? Pick up a graphic novel version illustrated by David Vandermeulen here.
Myths of Branding: A Brand Is Just A Logo, and Other Popular Misconceptions
Explore the huge number of misguided, mistaken and blatantly false myths that are abound in the branding arena.
Author: Simon Bailey | Pick up a copy.
Company of One: Why staying small is the next big thing for business
Exploring the case for making your business better instead of bigger.
Author: Paul Jarvis | Pick up a copy here.
Unchartered – How to map the future together
Taking a look into the people and organisations that aren’t daunted by uncertainty.
Author: Margaret Heffernan | Browse here.
Self compassion
Offering a powerful solution for combating the current malaise of depression, anxiety and self criticism that comes with living in a pressured and competitive culture.
Author: Kristin Neff | Pick up a copy here.
Agencynomics
Tips to guide you through your agency growth journey and to help you tackle the challenges faced in scaling your business.
Authors: Spencer Gallager and Peter Hoole | Pick up a copy here.
Deep work: Rules for focused success in a distracted world
Exploring reasons to cultivate a deep work ethic and how to master the skill to achieve extraordinary results.
Author: Cal Newport | Take a closer look here.
Creative process design: A methodology for team ideation and co-creation
A book about simple and intuitive methodology that allows you to design any creative process you need.
Author: Alejandro Masferrer | Pick up a copy here.
Digital minimalism: Choosing a focused life in a noisy world
How to digitally de-clutter to feel less overwhelmed and more in control.
Author: Cal Newport | Pick up a copy here
Who moved my cheese: An amazing way to deal with change in your work and in your life
Learn how to anticipate, adapt to and enjoy change and be ready to change quickly whenever you need to.
Author: Dr Spencer Johnson | Pick up a copy here.
Go local
If you want to support local bookshops, order your next read through https://uk.bookshop.org.
Thames & Hudson lockdown promotion
Shop on Thames & Hudson’s website for other titles and enjoy 25% off until 12 February 2021. Choose from stunning books on art, architecture, fashion, photography, design and more.
Image credits:
Immo Wegmann | Unsplash
Chenyang Gao| Unsplash
Susan Yin | Unsplash
Ma Kl | Unsplash
Vitaliy Zamedyanskiy | Unsplash
Josep Martins | Unsplash
Aneta Pawlik | Unsplash
Erik Mclean | Unsplash
Dan Gold | Unsplash
Ed Robertson | Unsplash
The Future of… conference returns this May
The DBA’s Chief Executive, Deborah Dawton will be speaking at The Future of... conference in Chicago this May and DBA members can benefit from a special discount to attend.
Design, AI and the Human bit in the Middle
In a world increasingly shaped by automation and AI, what is the real responsibility of design? Thoughts from The Design Effect.
Design Week’s speaker highlights from The Design Effect
Design Week rounds up five key lessons in leadership and empathy from the speakers at The Design Effect and DBA Design Effectiveness Awards in London on 10 March.
DBA Design Effectiveness Awards 2026: winners’ films
The 2026 DBA Design Effectiveness Award winners have been revealed and these short videos bring to life the impact of four of the winners.
DBA Chief Executive Deborah Dawton opens The Design Effect
The Design Effect took place on 10 March 2026 at The National Gallery in London. DBA Chief Executive Deborah Dawton opened the event.
2026 DBA Design Effectiveness Award winners revealed at The Design Effect
The Gold, Silver and Bronze winners in the 2026 DBA Design Effectiveness Awards have been revealed. The 40 winning projects were announced on Tuesday 10 March at The Design Effect.
New trophy unveiled at The Design Effect
A symbolic new trophy was unveiled at The Design Effect on 10 March and presented to the 2026 DBA Design Effectiveness Award winners.
GoSolr shines with Grand Prix win
The 2026 DBA Design Effectiveness Award winners have been announced with GoSolr and Xfacta winning the coveted Grand Prix award.
A look at the DBA Design Effectiveness Award winners
The 40 winners announced were awarded for their measured proof that design made a clear and significant contribution to the results achieved by the work. Design Week picks some highlights.
DBA Member Forum | March Summary
At our March DBA Member Forum, we turned a lens on positioning, as three agency leaders shared how they’ve sharpened and stress-tested their design business’ point of difference.