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  • Universities in the UK are under financial strain. Tuition fees are frozen but costs are rising, and international student numbers are down due to visa restrictions. Many institutions are restructuring with some closing courses altogether.
  • Research excellence helps attract global talent, but this has led to practitioner-led teaching and industry experience among teaching staff facing decline in some areas, weakening the bridge between education and professional practice.
  • Success metrics for courses often hinge on short-term graduate earnings, which don’t reflect the longer time careers in the creative industry can take to become established. 
  • A recent graduate discussed how six months of experience in industry brought more value and impact than years of study – and given the £100k debt some are leaving university with, there has to be a better way for those who can’t afford the fees.
  • Alternatives like apprenticeships and internships are gaining momentum, but they need industry support. 
  • Strong industry relationships with local higher education institutions are vital – especially where placements are part of the course. 
  • Graduates still face a saturated job market with unrealistic demands for experience. Many bring broad, interdisciplinary thinking, but encounter employers seeking narrow specialism.
  • Core design skills of empathy, vision, craft, intuition remain constant. Younger designers are highly adaptive and open to self-learning. They need space to explore, problem-solve and engage with real-world issues, not polish portfolios.
  • Design leaders have a role to play – closer ties between industry and education benefit everyone. If we want a future talent pool ready to meet the demands of a changing world, we need to support more flexible, inclusive and practice-rich pathways into our industry.

Coming up

Our next DBA Members’ Forum is on Monday 7 July at 4pm BST. Further details available soon

Joanna Anthony

Strong relationships don’t just happen: how to become indispensable to clients


Strong client relationships don’t evolve by chance. They’re built, nurtured, and sustained through behaviours that consistently demonstrate value — the kind that make you indispensable.

04/11/2025


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DBA Design Effectiveness Awards 2026 | Winners shortlist announced


We’re delighted to announce the shortlist of entries that will win a DBA Design Effectiveness Award in 2026. Congratulations to the agency and client partnerships who will be taking home Bronze, Silver or Gold awards at our live event in March.

23/10/2025


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DBA Roundup


A roundup of industry expertise, exclusive resources, business support and tools for your design business.

23/10/2025


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AI and agency shortlists – a moment of opportunity


Have you asked ChatGPT to recommend a good design agency in your sector, location or skillset? Were you one of the agencies it recommended?

22/10/2025


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Rediscovering the creative brief


Has the importance of the creative brief been lost? Has it become a bit of a chore, a piece of admin, just a form to be filled out? Jonathan Kirk believes there is a general lack of understanding as to its proper role and value.

15/10/2025


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DBA Members’ Forum | October Summary


For October's DBA Members’ Forum, we were joined by three in-house design leaders who shared their sector-specific perspectives on how current market conditions, with rapid change and unpredictability, are shaping their businesses and influencing their design teams.

08/10/2025


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New appointees to the DBA Board of Directors


We're delighted to welcome three new Directors to the DBA Board, voted in by the membership at our Annual General Meeting.

08/10/2025


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Design events calendar


There are many industry events held every year to enrich your team and business. We've compiled a snap-shot of what's coming up.

15/09/2025


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DBA Members’ Forum | August Summary


At August's DBA Members’ Forum we were joined by Lucy Mann and Nick Farrar, Founder and CEO of Shaped By for a great conversation about how to use August to build momentum for your new business pipeline through September and beyond. This is an August to do list!

06/08/2025


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Discover! Creative Careers Month 2025: how to get involved


Could you provide design career experiences for 11-18-year-olds this November? Find out more about Discover! Creative Careers Month and help inspire the next generation of talent into design.

05/08/2025


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