All about Design

In a rapidly changing and increasingly demanding marketplace, design is a critical source of competitive advantage. Embedded within, and throughout a business, design can impact across the total enterprise transforming its fortunes and tangibly realising its strategic intent. 

From measuring success to sharing excellence and best practice, we work to build universal confidence in design investment, and to enable thriving partnerships between those commissioning and managing design and the agencies delivering it.

Through our work, and with the powerful collective voice of our membership, the DBA is uniquely placed to drive design ever further up the agenda in business and government. 

Main Content

Design Effectiveness

The DBA champions the role of effective design in the creation of business growth.

We support the sector in articulating the value of design and work with business and government to achieve a marketplace where design’s full potential is universally capitalised upon. 

DBA Design Effectiveness Awards

The most persuasive way of communicating the value of design is by measuring its true effectiveness.

Founded in 1989, the DBA Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business and societal success.

Judged by a broad range of business leaders and entered jointly by client and designer, the Awards draw focus onto the integral role design plays in enhancing people’s lives and delivering competitive advantage for business.

Prestigious and authoritative, the awards are evidence-based, the impact of design measured and verified with commercial data used as key judging criteria. Nowhere is the quality and effectiveness of the design industry’s offer more evident than across the case studies recognised in the DBA Design Effectiveness Awards. They provide compelling proof that an investment in design, is an investment in the future of a business. Learn more.

deatrophy_210x118“The DBA Design Effectiveness Awards is the most relevant design award because it demonstrates the future lens through which all design will be perceived and valued.” Pernilla Johansson, Chief Design Officer, Electrolux Group


Winners announced 

The 2022 DBA Design Effectiveness Award winners have been announced. View the Grand Prix, Gold, Silver and Bronze winners here

Enter the DBA Design Effectiveness Awards

The call for entries for the 2023 awards is now open. The submission deadline is Friday 4 November 2022.

DBA Design Effectiveness Awards judging will take place during January to March 2023: browse the judges here.

The shortlist will be announced in March 2023 and the winners will be revealed in June 2023.

Winning a DBA Design Effectiveness Award


The DBA Design Effectiveness Awards celebrate and prove how powerful partnerships between clients and designers can be. We jointly award both parties, and a win will:

Rigorously judged by a senior panel of client level judges, a win provides independent, authoritative and unquestionable recognition of the impact of your work in the real world.

These awards reward the significant value you can add to any business and demonstrate your ability to deliver effective design. Persuasively and powerfully demonstrate your ability to deliver competitive advantage through design, setting you apart and driving new business opportunities.

Powerfully articulate the case for design investment at board level, maintaining and growing budgets.

Winners are included in a global PR campaign targeting business, consumer and design publications. Position your company or department as a design leader, increase exposure and prestige with clients, colleagues, suppliers and the media.

Boost and motivate your team morale and attract the right people as you grow.

Winning a DBA Design Effectiveness Award aligns you with an elite group of businesses whose capability to deliver results through design is irrefutably proven. Leverage a unique winner’s logo across your communications as the marque to demonstrate the tangible returns you’ve delivered and display a trophy proudly within your offices. Your work will be displayed on and enabling you to globally profile your work in detail and demonstrate the scale of impact you’ve delivered.

Benefits of winning aside, entering these Awards will bring a discipline to your team that will enable you to continuously measure, track and prove the impact of your work to your clients. The DBA can support you to develop the skills and techniques that will embed effectiveness practices and processes in your everyday work. 

More info at:


We use cookies to help improve our website. By continuing to use this website, you agree to our use of cookies.