All about Design

In a rapidly changing and increasingly demanding marketplace, design is a critical source of competitive advantage. Embedded within, and throughout a business, design can impact across the total enterprise transforming its fortunes and tangibly realising its strategic intent. 

From measuring success to sharing excellence and best practice, we work to build universal confidence in design investment, and to enable thriving partnerships between those commissioning and managing design and the agencies delivering it.

Through our work, and with the powerful collective voice of our membership, the DBA is uniquely placed to drive design ever further up the agenda in business and government. 

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Design Effectiveness

As the global leader on design effectiveness, we know that design delivers competitive advantage: it plays an integral role in improving societies, enhancing people’s lives and delivering business success. 

We draw focus onto the capabilities and impact of design – it can enable smarter systems and processes, enhance customer service, drive job creation, deliver efficiencies, improve profitability and much more. We work with business and government to achieve a marketplace where design’s full potential is universally capitalised and we champion the vital role the sector plays in our nation’s competitiveness.

Entries for the DBA Design Effectiveness Awards 2020 are now OPEN

For information about the entry process, including rules and entry requirements, read the Entry Pack. Download it here.

Entry deadline: Friday 25 October 2019

Submit your entry online at by 5pm GMT, Friday 25 October 2019. This deadline will not be extended. 

Receive updates about the awards:

Join our mailing list for updates about the awards, including entry dates and developments. Join the mailing list.

DBA Design Effectiveness Awards 2019

It was a wonderful night at the Design Effectiveness Awards 2019, with guests embracing the black tie with a floral flourish dress code, and 400 guests celebrating the difference design makes with the industry’s best and brightest work. The details of the ceremony and winners can be found here.


Founded in 1989, the DBA Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business and societal success. Judged by a broad range of business leaders and entered jointly by client and designer, the Awards draw focus onto design’s strategic and commercial value to business and society.

Prestigious and authoritative, it is the only award scheme that uses commercial data as a key judging criteria. Nowhere is the quality and effectiveness of the design industry’s offer more evident than across the case studies recognised in the DBA Design Effectiveness Awards.
“The DBA Design Effectiveness Awards clearly articulate the way in which investing in design is an investment in allowing your business to grow and ultimately make more profit.” Darren Henley, Chief Executive, Arts Council England
“Design has to be important to all businesses because it’s a key lever of differentiation. And in today’s market, you have to stand out, you have to differentiate and design is a very physical and practical aspect of how you do that.” Scot Gardner, Chief Executive UK & Ireland, Cisco. 

Established in 1989, the DBA Design Effectiveness Awards celebrate and champion the integral role design plays in improving societies, enhancing people’s lives and delivering business success. They recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon the challenges presented.

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