What does a creative director do?
Creative directors are the people with the ideas and imagination behind a successful business. They are in charge of the creative process and manage/guide the creative people that work for them.
What’s a creative director good at?
Creative directors are:
– Good managers with open mindsets
– Good with numbers and people
– Able to multi-task across multitudes of projects
– Good at generating ideas
Tools of the trade/required knowledge
- A broad knowledge of the world to help develop ideas
- A comprehension of all the tools of design
Who does a Creative Director work with?
Creative directors work with designers, copywriters, sales teams and marketers.
How do I become a creative director?
A degree in Fine Art and/or Graphic Design can stand you in good stead and a portfolio also carries great weight. Working your way up the company is often the route in.
At school or college:
Good subjects to take in school/college: Art & Design, Art History.
– Build a portfolio
– Network: getting to know people opens doors
– Eat and breathe pop culture, art history and design history.
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DBA also have a jobs board where members post openings. Explore the available positions and get familiar with creative role descriptions.
Design Business Association champions the transformative power of design, promoting its strategic and economic value to business and government. As the industry’s trade association we represent a vibrant community of design agencies and design-centric businesses. Together, we are the collective voice for design.