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Product designer

 Level entry/mid | Also known as junior designer/industrial designer

What does a product designer do?

Everything you touch in your life has been designed by a product designer. Product designers generate ideas with the goal to design and engineer products – anything from a kettle through to a fuel pump at a service station. They will work on a product from the very first idea to the final production and everything in between, keeping an eye on costs. Product designers will use drawings, 3-D models and computer designs to communicate their ideas. Find out more here.

What’s a product designer good at?

Product designers:

– are good with technology

– are creative and have an eye for colours and shapes

– can find solutions to problems

– have a good imagination, and

– have an interest in the world around them

Tools of the trade/required knowledge

  1. Understanding of colour and how people react to different colours
  2. Understanding of shapes
  3. A sound knowledge of science, technology and practical abilities
  4. Good eye for detail
  5. Creativity

Who does a product designer work with?

Product designers work with colleagues, clients and the supply chain such as engineers, model makers, sales staff and other skilled people.

How do I become a product designer?

You can take a degree in product design or apply for a product design apprenticeship.

At school or college:

Good subjects to take in school/college: D&T, Maths, Science, Art, IT.

 Top universities for product design

– Loughborough University [BSc (Hons) Product Design & Technology] / [BA(Hons) Industrial Design and Technology]

– Brunel University [Product Design BSc] / [Industrial Design and Technology BA]

– Ravensbourne University [BA (Hons) Product Design]

Career tips:

– Build a portfolio of ideas with images of modelling

– Learn software

– Look for an apprenticeship or get a degree

– Search for jobs

DBA also have a jobs board where members post openings. Explore the available positions and get familiar with creative role descriptions.


Design Business Association champions the transformative power of design, promoting its strategic and economic value to business and government. As the industry’s trade association we represent a vibrant community of design agencies and design-centric businesses. Together, we are the collective voice for design. 


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