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Failsafe methods for new business success

Keep new business flowing into your agency and you’re on the path to success; you’ll stimulate and engage your creative team and pay the bills. But sometimes results can falter, the best made plans can fail, and you need to inject some new energy into your activity.

Where should you focus your attention? What is going to deliver the results you need?

Three new business experts will be in conversation with Deborah Dawton, Chief Executive at the DBA at our next DBA webinar. Join us online for an hour at 3pm GMT on Thursday 29 February as we explore and unpack three critical areas of new business.

New business dynamics: Adrian Day will delve into the key players in the new business game. Who should be involved to see the best results?

Knowing where your next client coming from: Lucy Mann will explore the art of marketing consistency. How can you actively seek new business opportunities, even during times of plenty?

Projecting confidence and maintaining poise: Catherine Allison will share strategies to safeguard your professional persona, ensuring you present your best self, even in challenging circumstances.

This webinar follows on from a lively conversation Deborah had with Blair Enns in our January Members’ Forum around the habits we need to get into, and remain on top of, to keep new business flowing. You can read more about that meeting here.

Agency leaders and teams, join the conversation and book here.


Adrian Day is a strategic adviser to creative and marketing services firms with over 25 years experience of helping organisations research, define, organise and express their brands. As a Non-Executive Director, Adrian helps businesses perform better by acting as an experienced, objective and supportive ‘critical friend’.




Lucy Mann helps agencies optimise their new business performance. Drawing on 30 years’ new business experience, Lucy works with agencies to create workable new business and marketing strategies and plans, mentors in house new business teams and helps client service teams build deeper, more profitable relationships.




Catherine Allison helps individuals and agency teams communicate with more confidence, influence and authority in pitches, presentations and everyday agency life. As a trained actress, she has combined her knowledge of acting with her 20 years agency experience to develop and lead presentation and communication skills training sessions.


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