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Shan Preddy

Shan Preddy

PREDDY&CO delivers business development consultancy and skills training, exclusively for design companies. We help them to refine and grow their client portfolios in order to improve performance and profitability.

Our clients are large and small, UK and international, and from all design disciplines. Our consultancy work uses a combination of new business and client relationship management methodologies.

Our in-house training covers presentation skills, conference speaking, credentials meetings, pitches, sales, negotiation skills and client relationships. In addition, we carry out expert client and prospect research surveys using proven qualitative techniques.

Areas of expertise

People: Staff development & training plan Coaching Training
Marketing: New business development Marketing strategy & planning Client retention & development 

Experience in the design industry

Design industry experience: 11-20 years

With a career spanning PR, advertising and design, Shan, previously MD of top-100 UK design consultancy The Tyrell Company, has spent the last 20 years working with design businesses of all sizes and disciplines, helping them to improve their performance through finding, winning, keeping and developing clients.

In addition, she works with major design organisations such as Design Council, D&AD and the DBA. Shan’s book ‘How to Market Design Consultancy Services: Finding, Winning, Keeping and Developing Clients’, is published by Gower/Design Council in the UK and BIS Publishing in The Netherlands.

Professional affiliations

  • D&AD
  • Institute of Directors (IOD)
  • Royal Society of Arts (RSA)
  • Chartered Institute of Marketing (CIM )
  • Marketing Society (MS)
  • Design Management Institute (DMI)

Contact expert

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