News & Views

Here we talk all things design effectiveness, and everything in between – from thought leadership and insights that help strengthen the arguments for design and empower our industry to achieve change together, to the latest industry trends and updates. 

Drop back regularly for a browse of the latest articles.

Main Content

The DBA publishes a fortnightly e-newsletter full of expert advice and guidance, interviews with leading industry figures and topical content and news. Not yet on the mailing list? Click here to register.

If you have insight or opinion to share, we welcome any relevant articles, white papers or reports for consideration. Please email communications@dba.org.uk with details.

Kontrol: Commanding a change in attitude to design


Commissioned to create differentiation through design and to define the future of the control room market, the resulting Kontrol Command system met or exceeded all original expectations, changed company attitude towards design and won a DBA Design Effectiveness Award.

01/11/2018


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Where do the women go?


Confronting the gender imbalance of creative roles in design agencies, and how to address gender diversity.

01/11/2018


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The impact of Twenty/Twenty


Lynne Dobney and United Studio's Chris Bradley were paired as mentor and mentee in the Twenty/Twenty programme last year. Here they share their experiences and why they'd encourage you to get involved.

01/11/2018


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creative confidence

How to communicate your business ethos to differentiate yourselves from competitors


Design companies are uniquely placed to react positively to this kind of shifting landscape, and have led the way in demonstrating a more thoughtful and alternative way of running their businesses, instilling their brand ethos with things like a renewed focus on people, wellbeing, the environment, education, humanitarian efforts, or community-based initiatives.

01/11/2018


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Ripping-up the rulebook: Recognising freelance costs in a different way


As more designers are looking at the freelance route for a perceived better, more independent lifestyle with more money, agencies need to recognise freelance costs in a different way. It’s time to rip-up the rulebook relating to Gross Income and its use as the main denominator.

01/11/2018


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Working mothers: Giving women the support they need


Returning to work after having a baby can be a big adjustment for women. However, the disappointing stats around pay, promotions and confidence levels suggest there’s a long way to go in supporting women through this monumental phase in their lives.

01/11/2018


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New appointees to the DBA Board of Directors


The Design Business Association is delighted to announce the appointment of Merle Hall, CEO of Kinneir Dufort, and Nir Wegrzyn, founding partner and CEO of BrandOpus to the DBA's Board of Directors.

11/10/2018


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Intelligent data gathering


With the DBA Design Effectiveness Awards Call for Entries underway, DBA Head of Services Adam Fennelow shares brief details of two previous winning examples whose robust and effective gathering of customer and colleague insight to inform the design process, has produced some very impressive results.

11/10/2018


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2018 DBA Annual Survey Report & Annual General Meeting


DBA members from across the country joined the 2018 Annual General Meeting to be the first in the design industry to learn of the results of the 2019 DBA Annual Survey Report, to approve the appointment of new Board Directors and to hear DBA Chief Executive, Deborah Dawton's plans for the DBA membership in 2019.

11/10/2018


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Twenty/Twenty Mentoring: ‘why wouldn’t you?’


In this quick read, Jane Simmonds shares her thoughts on the rewarding experience of being a mentor on the DBA’s Twenty/Twenty programme.

11/10/2018


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