Hagkaup: A case of halve the footprint, yet triple the sales
By Design Business Association
Despite reducing its flagship store’s footprint by 50%, Icelandic supermarket Hagkaup managed to increase sales per square metre by 77% with a new layout design by M Worldwide, which won them a DBA Design Effectiveness Award.
Kontrol: Commanding a change in attitude to design
By Design Business Association
Commissioned to create differentiation through design and to define the future of the control room market, the resulting Kontrol Command system met or exceeded all original expectations, changed company attitude towards design and won a DBA Design Effectiveness Award.
Where do the women go?
By Adam Fennelow, Head of Services, Design Business Association
Confronting the gender imbalance of creative roles in design agencies, and how to address gender diversity.
The impact of Twenty/Twenty
By Design Business Association
Lynne Dobney and United Studio's Chris Bradley were paired as mentor and mentee in the Twenty/Twenty programme last year. Here they share their experiences and why they'd encourage you to get involved.
How to communicate your business ethos to differentiate yourselves from competitors
By Tim Duncan, Founder and Managing Director, TDC PR
Design companies are uniquely placed to react positively to this kind of shifting landscape, and have led the way in demonstrating a more thoughtful and alternative way of running their businesses, instilling their brand ethos with things like a renewed focus on people, wellbeing, the environment, education, humanitarian efforts, or community-based initiatives.
Ripping-up the rulebook: Recognising freelance costs in a different way
By Gary Baxter, Lightbox Consulting
As more designers are looking at the freelance route for a perceived better, more independent lifestyle with more money, agencies need to recognise freelance costs in a different way. It’s time to rip-up the rulebook relating to Gross Income and its use as the main denominator.
Working mothers: Giving women the support they need
By Sue Shaw, Co Founder, JourneyHR
Returning to work after having a baby can be a big adjustment for women. However, the disappointing stats around pay, promotions and confidence levels suggest there’s a long way to go in supporting women through this monumental phase in their lives.
New appointees to the DBA Board of Directors
By Design Business Association
The Design Business Association is delighted to announce the appointment of Merle Hall, CEO of Kinneir Dufort, and Nir Wegrzyn, founding partner and CEO of BrandOpus to the DBA's Board of Directors.
Intelligent data gathering
By Adam Fennelow, Head of Services, Design Business Association
With the DBA Design Effectiveness Awards Call for Entries underway, DBA Head of Services Adam Fennelow shares brief details of two previous winning examples whose robust and effective gathering of customer and colleague insight to inform the design process, has produced some very impressive results.
2018 DBA Annual Survey Report & Annual General Meeting
By Design Business Association
DBA members from across the country joined the 2018 Annual General Meeting to be the first in the design industry to learn of the results of the 2019 DBA Annual Survey Report, to approve the appointment of new Board Directors and to hear DBA Chief Executive, Deborah Dawton's plans for the DBA membership in 2019.
