On average, clients receive 14 new business approaches every day
Even if you ignite their interest, there’s a potential hurdle to overcome in persuading them to commission you. Are you missing a trick?
Government looks to expand creative agency supplier base with input from the DBA and its members
Government looks to expand creative agency supplier base with input from the DBA and its members.
What Clients Think 2016
The DBA are pleased to support the new What Clients Think 2016 report by Up to the Light. Based on 435 client interviews, these figures reveal a fascinating snapshot of the client viewpoint and provide important pointers for agencies on how they can strengthen their client relationships.
Design Effectiveness Awards Grand Prix winner: GREAT
There can only be one winner of the coveted Design Effectiveness Grand Prix, and this year it was presented to HM Government and Radley Yeldar for the GREAT Britain Campaign which has delivered over £1billion direct return to the UK economy.
Design is competitive advantage
Providing the proof that design creates competitive advantage, HM Government, Virgin Media, Diageo, LOVE, Williams Murray Hamm and Factorydesign were amongst the 61 winning client and agency partnerships at the 2016 DBA Design Effectiveness Awards ceremony last week.
DBA celebrates design that delivers for business – Design Effectiveness Awards 2016: Winners Announced
61 agency and client partnerships have been presented with trophies at the 2016 DBA Design Effectiveness Awards ceremony at London’s Tobacco Dock. Check out the Bronze, Silver and Gold award winning entries.
Relationship Radar Pulse® – New client relationship auditing service developed exclusively for DBA members Details
How effectively do you manage your client relationships? Relationship Radar Pulse® has been developed for DBA members to give a regular snapshot of the health of client relationships allowing you to quickly identify issues and resolve problems before they escalate.
Creative Industries Federation celebrates first anniversary
At the Creative Industries Federation’s first anniversary celebration this month, Chancellor George Osborne hailed the value of the creative industries and endorsed the importance of public investment.
Pricing: an art or a science?
In reality, pricing is a combination of confidence and fact. Getting it right is critical to the health and profitability of your business. Allison McSparron-Edwards shares how taking a good look at the behaviour of your agency, you can better understand the value of your work and what price to charge.
How to punch above your weight
'How to punch above your weight’ lies partly in playing the big agencies at their own game and trying to match them, where and when appropriate, and partly in accentuating your differences. Jonathan Kirk shares his top ten tips on how you can 'punch above your weight'.