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DBA Annual Survey Report
The DBA Annual Survey Report is an invaluable members-only business tool which enables you to benchmark your financial performance with your peers. Released each October it covers fees, salaries, utilisation, income, recovery rates, benefits and trends within DBA member companies. Data is segmented by geography and size of agency to make comparisons more relevant.
2021 DBA Annual Survey Report
DBA Chief Executive, Deborah Dawton:
Our latest Annual Survey Report is hot off the press and launched in October. Where last year survival was the key theme for many design businesses, this year’s Report shows agencies are at their most optimistic since 2015 (pre-EU referendum and the advent of Covid).
To get a first look at where your numbers are in comparison to your peers’ and for insights to help track your financial performance, watch the recording of the member-exclusive launch webinar delving into the Report’s findings. And if you’re not yet a DBA member? Now’s a great time to join to get your hands on a copy of the Report.
2021 DBA Annual Survey Report launch
On 13 October, the 2021 DBA Annual Survey Report was launched, and Esther Carder, Partner at Moore Kingston Smith presented a detailed analysis of the benchmarking data and trends across key performance metrics affecting design agencies, and gave insight into how to apply these valuable findings to your business. Our flagship report analyses fees, salaries, utilisation, income, recovery rates, benefits and trends of DBA member agencies. Watch the full recording here.
Accessing the report
The 2021 DBA Annual Survey took place in May/June 2021 with the Report launched in October 2021.
The Annual Survey Report comes in two formats – a PDF summary report or our micro-site with report, full data and dynamic tables enabling users to benchmark across a range of variables including upper/lower quartiles as well as averages.
Read – To receive a copy of the 2021 PDF report email email@example.com.
How useful is the DBA Annual Survey Report? Here are a few DBA Members giving their views
And a few that were too shy for the camera
“We’ve gathered the data, created the spread-sheets, done the sums and calculated our new standard rate card. It all ‘adds up’ but how do we know whether we are competitive and what is going on in the market?
Without the DBA Annual Survey Report we have to learn the hard way; by losing pitches because we are too expensive or winning pitches that we can not make profitable. The DBA survey helps The Team win profitable new business.”
– James Dix, Commercial Director, The Team
“For many years I have used the DBA Annual Survey Report as a guide when creating business plans and budgets.
The information gives a number of benchmarks that then allow you to road test your own numbers and thinking versus what is happening within the sector. Always very useful!”
– Deborah Longbottom, Independent FD, working with Brandon
“As a small (and sometimes isolated) business, the DBA Annual Survey Report is the only way of really knowing how we compare with other agencies. Otherwise we’re just second guessing in the dark.
It’s essential in helping us to benchmark what we pay our staff and what we charge clients, in order to remain competitive.”
– Andy West, Director, MultiAdaptor
“As much as we’ve learned over the years, Human After All inevitably operates within something of a bubble, lacking context on the actions of our peers agencies.
The DBA Annual Survey is a benchmarking platform that gives us both great insight and great comfort that we’re moving in the right direction.”
– Danny Miller, CEO, Human After All