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DBA Annual Survey Report

The DBA Annual Survey Report is an invaluable members-only business tool which enables you to benchmark your financial performance with your peers. Released each October it covers fees, salaries, utilisation, income, recovery rates, benefits and trends within DBA member companies. Data is segmented by geography and size of agency to make comparisons more relevant.

2021 DBA Annual Survey Report

DBA Chief Executive, Deborah Dawton:

Our latest Annual Survey Report is hot off the press and launching in October. Where last year survival was the key theme for many design businesses, this year’s Report shows agencies are at their most optimistic since 2015 (pre-EU referendum and the advent of Covid).

To get a first look at where your numbers are in comparison to your peers’ and for insights to help track your financial performance, members can join us online on 13 October 2021 for an exclusive webinar delving into the Report’s findings (registrations open soon). And if you’re not yet a DBA member? Now’s a great time to join to get your hands on a copy of the Report. 

Save the date: 13 October

The 2021 DBA Annual Survey Report will be launched exclusively to DBA members during an online webinar at 3pm to 4.30pm on 13 October. Key findings and trends will be presented and distilled by Moore Kingston Smith’s Esther Carder, enabling you to benchmark your business. Registrations open soon. 

2021 Survey and Report

 

The 2021 DBA Annual Survey took place in May/June 2021 with the Report to be launched in October 2021.

The Survey and the Report are supported by Paprika and VisionFR, and produced in association with Moore Kingston Smith.

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Getting Access to the 2020 Report


The Annual Survey Report comes in two formats – a PDF  summary report or our micro-site with report, full data and dynamic tables enabling users to benchmark across a range of variables including upper/lower quartiles as well as averages.

Read – To receive a copy of the 2020 PDF report email adam.fennelow@dba.org.uk.

Interact – All members who participate in the survey automatically receive access to the Annual Survey Report website. Contact membership@dba.org.uk if you cannot locate your login details.

How useful is the DBA Annual Survey Report? Here are a few DBA Members giving their views


 

And a few that were too shy for the camera


James Dix“We’ve gathered the data, created the spread-sheets, done the sums and calculated our new standard rate card. It all ‘adds up’ but how do we know whether we are competitive and what is going on in the market?

Without the DBA Annual Survey Report we have to learn the hard way; by losing pitches because we are too expensive or winning pitches that we can not make profitable. The DBA survey helps The Team win profitable new business.”

– James Dix, Commercial Director, The Team

                                                  W: theteam.co.uk


Deborah Longbottom“For many years I have used the DBA Annual Survey Report as a guide when creating business plans and budgets.

The information gives a number of benchmarks that then allow you to road test your own numbers and thinking versus what is happening within the sector. Always very useful!”

– Deborah Longbottom, Independent FD, working with Brandon

W: brandon-consultants.com


andywestsmall“As a small (and sometimes isolated) business, the DBA Annual Survey Report is the only way of really knowing how we compare with other agencies. Otherwise we’re just second guessing in the dark. 

It’s essential in helping us to benchmark what we pay our staff and what we charge clients, in order to remain competitive.”

 – Andy West, Director, MultiAdaptor

W: multiadaptor.com


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“As much as we’ve learned over the years, Human After All inevitably operates within something of a bubble, lacking context on the actions of our peers agencies.

The DBA Annual Survey is a benchmarking platform that gives us both great insight and great comfort that we’re moving in the right direction.”

– Danny Miller, CEO, Human After All

W: humanafterall.co.uk

DBA membership

To discuss getting the most out of your DBA membership or to enquire about joining, contact membership@dba.org.uk or call 020 7251 9229.

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