Developing a PR and media strategy for design agencies

Developing a PR and media strategy for design agencies

By Design Business Association

Why should design agencies engage in PR? What are the potential benefits? How do you get started?

In the Q&A video below, the DBA’s Membership Director Adam Fennelow puts these questions and more to accredited DBA Expert and founder of Sandford PR, Katherine Sandford-Anderson.

The video is supported by a downloadable guide featuring clear steps to help you create a successful PR and media strategy.

If your design business is new to PR, or if you’re looking for fresh advice to inform your next campaign, tap into the advice below. The video explores:

The value of engaging in PR
Common PR mistakes
Advice on getting started
What to include in your PR strategy
Tips for approaching journalists
How to build your contacts and more.

DBA members can also access a downloadable PR guide for design packed with pro tips to help you successfully do PR. The guide explores how to nurture global and national media relations and the seven stages of creating an effective strategy.

Q&A with Katherine Sandford-Anderson, Founder and Creative Director, Sandford PR

Download the guide here: A PR guide for design.

About: Katherine Sandford-Anderson

Katherine helps design-led businesses with their external communication through PR and Digital Marketing strategies and activations to generate brand awareness. She formed Sandford PR in 2010 having honed her craft within both agency and in-house positions working across a wide portfolio of clients for over 10 years.

Working with Katherine will give you the opportunity to develop the strategies and tactics to enhance awareness of your business and create cut-through in a crowded market.

Katherine is founder of Sandford PR and an accredited DBA Expert. You can contact Katherine directly via sandfordpr.com or through the DBA Experts Register.

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