Design and the law
Gain an excellent basic working knowledge of the legal and business frameworks in which design consultancies and their clients operate worldwide with legal and business consultant Henry Lydiate. You will also explore essential contractual situations in the design industry, how to construct and manage them, as well as strategies for handling disagreements and legal disputes, and how to avoid them.
Managing people
This half-day workshop with Henry Lydiate is aimed at people working in design who’ve had little or no training or experience in managing or supervising work colleagues. Learn a range of skills and abilities you'll need to manage people effectively, and achieve great results through your team.
Engaging people: management and development skills
At this solution-focused and practical half-day workshop, leadership and coaching expert Hilary Gee will draw on his extensive experience and yours to explore the use of different management styles and behaviours. He’ll equip you with confidence, tools and techniques so you can develop greater clarity, engagement, creativity and commitment in your staff to maximise your team’s potential.
Members only
Managing charge out rates: How to make more profit from the same number of clients
By Chris Lang, Flash Accounts Ltd
DBA Expert Chris Lang explains how using some simple financial models alongside a job costing system, an agency can make more from its existing portfolio. Greater efficiencies can lead to attracting those clients that generate the biggest fees.
Developing your people
A design agency’s biggest asset is its people. If you are a leader or senior manager who wants to improve their business by developing people, this workshop is for you. Legal and business consultant Henry Lydiate draws upon the key strategies and tactics employed by successful businesses that have managed organisational change over the past 15 years.
Make your website work harder
Is your website a proactive advertisement or a passive brochure? Are you confident that it’s communicating your agency’s true strengths? At this half-day workshop with DBA Expert Jonathan Kirk, we’ll look at how clients view design agency websites, using feedback from hundreds of client interviews that Up to the Light conducts on behalf of agencies.
Unlock the potential of existing clients
Client development is a vital skill that can have a massive impact on agency growth; however, there often tends to be a greater focus on the more expensive business of winning new clients. At this half-day workshop with DBA Expert Jonathan Kirk, you’ll explore how client development can be integrated into your client service approach.
Using thought leadership and events to attract new business
As digital technology continues to disrupt the way we buy and sell services, there are an increasing number of opportunities for creative businesses to market themselves to prospective clients. Join business development and DBA Expert Lucy Mann for this half-day workshop exploring the value of thought leadership and how your agency can stand out from the crowd.
Turning clients into advocates: how to grow referrals
Are you focusing your business development efforts solely on new (mostly cold) business opportunities? If the majority of your new business comes from referrals, then why not focus more of your marketing and business development efforts on promoting referrals from existing clients and advocates. This workshop with DBA Expert, Lucy Mann, will show you how to leverage your existing client relationships.
How to punch above your weight
As a small or medium agency, it's important to sell your strengths and use your position to your advantage. DBA Expert Jonathan Kirk will share his expertise, from both the client and agency sides, to help you explore a range of practical ideas to really sell your strengths. Join us to find out how to use your position to your advantage and change client perceptions.
