Main Content

2022 DBA Design Effectiveness Award winners revealed

We’re delighted to have announced the 24 Bronze, Silver and Gold winners in the 2022 DBA Design Effectiveness Awards, along with the coveted Grand Prix. The winners’ announcement was held live online on Thursday 30 June and celebrated the wide-ranging impact of design on businesses from across the world.

Congratulations to all of the winners.

Spanning work for global companies and government departments, to start-up challenger brands and charities, the winners prove the value of design in creating positive change. 

Says DBA Chief Executive, Deborah Dawton: “The DBA Design Effectiveness Awards bring to life design’s ability to deliver competitive advantage for businesses, setting them apart in increasingly complex and crowded markets. And often, when designers are allowed to bring to the table their expertise and knowledge of the changes they see coming in society, such as the drive for a more sustainable world, their solutions for businesses stand to deliver an even better outcome, a better tomorrow for us all.”

Grand Prix & Gold winner: Billson’s Rebrand by Cowan

24 client and agency partnerships were recognised with Gold, Silver and Bronze awards and the coveted Grand Prix Award went to a rebrand of Australian cordials business Billson’s, by Cowan, which resulted in growth from a base of $160,000 to a $7.6million business within 2.5 years.

Reinstated to its heyday, Billson’s staff numbers grew from two to 28, and the business is an integral part of the community once again, positively impacting on the local economy and employment. Find out more about Gold and Grand Prix winner, Billson’s rebrand

Among the winners were:

Barnardo’s with Leap (Bronze): Helping young care leavers develop skills and confidence to live independently, LifeLabs’ online portal had 1,200 unique users in six months and was such a success, IKEA extended its support enabling national roll-out of the pilot project. Find out more about LifeLabs



GlaxoSmithKline with DCA Design International (Bronze): Flipping open with a finger, palm or table edge, Voltaren’s new, easy-open cap is a revelation for those with hand pain and dexterity issues. 93% of test consumers agreed the bespoke cap is more intuitive and easier to open first time and sales grew 5.76% in Germany, 35% ahead of the market. Find out more about Voltaren’s easy-open cap. 



Little Bellies with B&B studio (Gold): Value sales soared 262% within 3-years of the baby food business’ rebrand, which enabled it to extend its range from eight to 26 products and expand into North America, where it can be found in 6,000 stores. Find out more about Little Bellies’ rebrand


Ministry of Justice with Design102 (Silver): Consisting of 20 short videos, social media assets and podcast adverts, the #ItStillMatters Campaign resonated with victims of sexual violence and abuse, encouraging them to seek help. It drove 50% of traffic to the campaign website, with 21% of site users clicking through to specialist support services. Find out more about the #ItStillMatters campaign. 



Oxford Brewery with WPA Pinfold (Gold): Increasing sales 300% against pre-COVID levels, a transformational repositioning and striking new brand image helped save the brewery following the worst period for hospitality in living memory. The micro-brewer was able to move to the high-end of the market, raise prices, grow margins and secure its future survival. Find out more about Oxford Brewery’s rebrand. 

Browse all of the Gold, Silver and Bronze winners and take a look at their winning case studies here

Established in 1989, the DBA Design Effectiveness Awards recognise and celebrate the compelling influence of design on the success of a project or business. Crucially, the awards are evidence-based, with the impact of the design measured and verified. 

The Awards are entered jointly by client and designer and winning projects have been rigorously judged by business leaders from organisations such as Aviva, Coca-Cola Company, Costa Coffee, Electrolux, Financial Times, Google, Huawei, Lloyds Banking Group, PwC, Reckitt, Sodexo, and Virgin Atlantic in three rounds of judging.

The Grand Prix award was selected by a special judging panel which included James Bruce, CEO, Buro Happold, Laura Citron, CEO, London & Partners, Tim Reeve, Deputy Director and COO, V&A, Helen Brocklebank, CEO, Walpole.

Says Chair of the Judges, Clive Grinyer:It has been inspirational to see the continuing stories of design effectiveness in this year’s submissions. Companies from the largest to the smallest have used design as a strategic tool to strengthen their relationships with customers, engage them in the values of their brand and communicated their purpose to customers. In an increasingly competitive market in such challenging times, they have invested and reaped the measurable rewards of design. The DBA Design Effectiveness Award winners, across Bronze, Silver and Gold, can be assured they have achieved the highest level of evidence that their use of design has bought them success.”

2022 DBA Design Effectiveness Award Winners

Award Project Agency Client
Silver Horlicks Brandon Aimia Foods
Gold Billson’s Rebrand Cowan Billson’s
Grand Prix Billson’s Rebrand Cowan Billson’s
Gold Little Bellies Rebrand B&B studio Little Bellies
Bronze Step into the NHS Rebranding and Website Redesign Brand Ethos Health Education England
Bronze LifeLabs Leap Barnardo’s
Silver Leitz IQ Autofeed Office Shredder Range Oxford Product Design ACCO
Silver Midol Brand Restage goDutch Bayer Healthcare
Silver Fred. Olsen Website Optimisation ELSE Fred. Olsen
Bronze Raw Halo Rebrand B&B studio Raw Halo
Bronze KP Nuts Rebrand This Way Up KP Snacks
Silver M&Ms 3D Confectionery Advent Calendar Path Mars Wrigley
Silver DRTY Drinks Branding Pearlfisher DRTY Drinks
Silver McCain Street Fries BrandOpus McCain
Bronze UpCircle Branding Studio More Design UpCircle by Optiat
Bronze SO Organic BrandMe Sainsbury’s
Bronze Meridian Rebrand Bulletproof 3V Natural Foods
Bronze Tidal Rum Lewis Moberly Shorts Boy Distillery
Silver Cinnamon Toast Crunch Pearlfisher General Mills
Silver Westward Whiskey Pearlfisher Westward Whiskey
Silver Old Gold Rebrand Bulletproof Mondelēz International – Australia
Bronze My/Mochi Redesign Bulletproof My/Mochi Ice Cream Co.
Bronze Voltaren Flip-top Easy Open Cap DCA Design International GlaxoSmithKline
Silver #ItStillMatters Campaign Design102 Ministry of Justice
Gold Oxford Brewery Rebrand WPA Pinfold Oxford Brewery

More information on the DBA Design Effectiveness Awards and how to enter can be found here.

The deadline for entries into the 2023 awards is 4 November 2022. 


We use cookies to help improve our website. By continuing to use this website, you agree to our use of cookies.