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DBA Design Effectiveness Awards 2023 | Winners shortlist announced
We’re delighted to announce the shortlist of winning entries for the DBA Design Effectiveness Awards 2023.
The DBA Design Effectiveness Awards recognise projects that demonstrate design’s tangible effect on business, society and people’s lives. From positively impacting gross margin to the creation of new markets, from improved recruitment to increased loyalty, from reduction in production costs to job creation, the achievements of the shortlisted winners are significant and wide-ranging and demonstrate that no matter the size of the business or budget, design creates competitive advantage.
Congratulations to the 23 winning agency and client partnerships and thank you to our fantastic judges who brought their insight and experience to rigorously judge the entries. View the full list of judges here and browse the 2023 DBA Design Effectiveness Awards shortlisted winners below.
Join us to celebrate the power of design
On Thursday 29 June from 3:30pm BST, our 2023 winners will find out if they’ve won Gold, Silver or Bronze at the DBA Design Effectiveness Awards 2023 winners announcement.
Says DBA CEO, Deborah Dawton: “I’d really recommend joining us for the free, online event. The complexity of challenges faced by companies, societies and the planet today provide unparalleled opportunities for design. To capitalise on these, we should all be enhancing our ability to articulate the value design can add, and the event is a great way to do just that. It’s a lively, fascinating, celebratory look at the wide-ranging impact of design – do join us and soak it all up.”
Tune into the live broadcast to celebrate the power of design and toast the success of our 2023 winners. Register here.
DBA Design Effectiveness Awards 2023: Winners Shortlist
| Business | Consultancy | Project title |
| Peter’s Yard | B&B studio | Peter’s Yard rebrand |
| Retail Trust | Baggi | Retail Trust purpose and brand identity |
| Solar Energy UK | Brand Ethos | Solar Energy UK rebrand |
| Purdey’s | BrandOpus | Purdey’s brand redesign |
| Diageo | Bulletproof | Smirnoff Raspberry Crush |
| Mondelēz International – Australia | Bulletproof | Cadbury 100 campaign |
| Diageo | Butterfly Cannon | Black Dog Scotch Whisky redesign |
| Gordon & MacPhail | Contagious | Gordon & MacPhail redesign |
| Diageo | Dolmen Design & Innovation | Guinness NitroSurge |
| Avast | Else | Avast digital experience redesign |
| Company of Animals | Family (and friends) | Pet Head brand revitalisation |
| The Fitzwilliam Museum | Holmes Studio | Hockney’s Eye |
| Haleon | Interbrand London | Poligrip redesign |
| Skin Sapiens | Lewis Moberly | Skin Sapiens brand and packaging |
| Husasmidjan | M Worldwide | Husasmidjan retail store design |
| Metro | M Worldwide | Metro convenience retail store design |
| Sigtún Thróunarfélag | M Worldwide | Selfoss Town Centre |
| Nuud | Mother Design | Nuud re-brand |
| Eichhof | Pearlfisher | Eichhof Beer redesign |
| Takamaka Rum | Pearlfisher | Takamaka Rum rebrand |
| Philips Foundation | Philips Experience Design | The High-Risk Pregnancy Referral Tool |
| Lloyds Banking Group | SpaceInvader | Lloyds Bank, 399 Oxford Street |
| LUSU | The Engine Room | LUSU naming and branding |
For more information about the DBA Design Effectiveness Awards head here.