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DBA Design Effectiveness Awards 2023 | Winners shortlist announced

We’re delighted to announce the shortlist of winning entries for the DBA Design Effectiveness Awards 2023. 

The DBA Design Effectiveness Awards recognise projects that demonstrate design’s tangible effect on business, society and people’s lives. From positively impacting gross margin to the creation of new markets, from improved recruitment to increased loyalty, from reduction in production costs to job creation, the achievements of the shortlisted winners are significant and wide-ranging and demonstrate that no matter the size of the business or budget, design creates competitive advantage.

Congratulations to the 23 winning agency and client partnerships and thank you to our fantastic judges who brought their insight and experience to rigorously judge the entries. View the full list of judges here and browse the 2023 DBA Design Effectiveness Awards shortlisted winners below

Join us to celebrate the power of design

On Thursday 29 June from 3:30pm BST, our 2023 winners will find out if they’ve won Gold, Silver or Bronze at the DBA Design Effectiveness Awards 2023 winners announcement.

Says DBA CEO, Deborah Dawton: “I’d really recommend joining us for the free, online event. The complexity of challenges faced by companies, societies and the planet today provide unparalleled opportunities for design. To capitalise on these, we should all be enhancing our ability to articulate the value design can add, and the event is a great way to do just that. It’s a lively, fascinating, celebratory look at the wide-ranging impact of design – do join us and soak it all up.” 

Tune into the live broadcast to celebrate the power of design and toast the success of our 2023 winners. Register here.

DBA Design Effectiveness Awards 2023: Winners Shortlist

Business Consultancy Project title
Peter’s Yard B&B studio Peter’s Yard rebrand
Retail Trust Baggi Retail Trust purpose and brand identity
Solar Energy UK  Brand Ethos Solar Energy UK rebrand
Purdey’s BrandOpus Purdey’s brand redesign
Diageo Bulletproof Smirnoff Raspberry Crush
Mondelēz International – Australia Bulletproof Cadbury 100 campaign
Diageo Butterfly Cannon Black Dog Scotch Whisky redesign
Gordon & MacPhail Contagious Gordon & MacPhail redesign
Diageo Dolmen Design & Innovation Guinness NitroSurge
Avast Else Avast digital experience redesign
Company of Animals Family (and friends) Pet Head brand revitalisation
The Fitzwilliam Museum Holmes Studio Hockney’s Eye 
Haleon Interbrand London Poligrip redesign 
Skin Sapiens Lewis Moberly Skin Sapiens brand and packaging
Husasmidjan M Worldwide Husasmidjan retail store design
Metro M Worldwide Metro convenience retail store design
Sigtún Thróunarfélag M Worldwide Selfoss Town Centre
Nuud Mother Design Nuud re-brand
Eichhof Pearlfisher Eichhof Beer redesign
Takamaka Rum Pearlfisher Takamaka Rum rebrand
Philips Foundation Philips Experience Design The High-Risk Pregnancy Referral Tool
Lloyds Banking Group SpaceInvader Lloyds Bank, 399 Oxford Street
LUSU The Engine Room LUSU naming and branding

For more information about the DBA Design Effectiveness Awards head here.


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