DBA Design Effectiveness Awards shortlist 2017

The 2017 shortlist of 42 winners has now been announced, after two rigorous rounds of judging by senior business figures from brands and organisations including Airbus, Deutsche Telekom, Diageo, Google, Guardian News and Media, ITV, Lego, PepsiCo, Volvo and more.

View the full judging panel.

For the second year, a third panel of judges, consisting of CEOs from globally renowned businesses such as Aston Martin’s Chief Executive Officer Andy Palmer, Entrepreneur Deborah Meaden and Warner Bros’ President & MD Josh Berger, will meet to deliberate and determine the winner of the Grand Prix award. The coveted Grand Prix award has been presented in recent years to companies including HM Government, BT, BEAR, Legal & General and MailOnline.

For full information about the DBA Design Effectiveness Awards, including winning case studies from 2016 please click here.

Awards ceremony

The Bronze, Silver or Gold status of each shortlisted winning entry, along with the winner of the Grand Prix for 2017, will be announced at the glamorous awards ceremony on 1 March 2017 at The Brewery, London. Book here.

“The DBA Design Effectiveness Award winners demonstrate how design can add value in any category, any business or public service – from radically improving customer experience to transforming the performance of a company, from saving costs to saving lives – there is a place for design at the heart of any organisation,” says Josh Berger, President and MD at Warner Bros.

DBA Design Effectiveness Awards Shortlist 2017:

Business	Agency	Project Title
AkzoNobel	Springetts Brand Design Consultants	Armstead
Arla Foods	Elmwood	SKYR
Booths	Smith &+ Village	Booths Bags for Life
Booths	Smith &+ Village	Booths Own Label
Brunel University London	Brand Ethos & Reason Design	Brunel University London Design Strategy
Carlton & United Breweries	Denomination	The Rise of Mercury Hard Cider
Cawston Press	Pearlfisher	Cawston Press Sparkling Cans
Diageo	forceMAJEURE Design	Buchanan’s
Dimension Data	Prospect	Dimension Data
Financial Times	999 Design	FT.com Customer Retention Journey
Freedom Finance	Conch Associates	Freedom Finance Repositioning
Glasgow Life	Front Page	See Humans Fly
GlaxoSmithKline	GSK Nutrition Design Team & Cowan	Horlicks India Restage
Green Park Brands	jones knowles ritchie	Hippeas
Green’s Beers	WPA Pinfold	Green’s Gluten Free Beer
Harrogate Water Brands	Thompson Brand Partners	Harrogate Spring Water
Heineken, Tecate	Elmwood	Redefining a Mexican Icon
Homeserve	WPA Pinfold	People Charter & Internal Branding
HOOQ Digital	Elmwood	Entertainment Unlimited
Intel Corporation	2LK	Intel at MWC 2016
Kabuto Noodles	B&B studio	The Way of the Noodle
Lloyds Banking Group	M Worldwide	Lloyds Clapham Junction
Lucozade Ribena Suntory	BrandME	Orangina: Shaking Up a Classic
McVitie’s Cake Company	Springetts Brand Design Consultants	McVitie’s Cakes
MOMA	BrandOpus	MOMA
NHS Leeds South and East Clinical Commissioning Group	Thompson Brand Partners	MindMate
Organic Seed and Bean company	Family (and friends)	Saving the Organic Seed and Bean Company
Polyseam	The Engine Room	GRAFT Brand
Sapience HR	Absolute	Sapience HR Rebrand
Selwyn’s	Brand Union	Selwyn’s Sells Seaweed from the Seashore
SOpharmacy	Creative Leap	SOpharmacy
The Donkey Sanctuary	The Allotment	Growing The Donkey Sanctuary
The Dune Group	Four-by-Two	Dune ‘Catwalk Concept’
The Monty Bojangles Company	Springetts Brand Design Consultants	Monty Bojangles Taste Adventures
The Snowdon Trust	Elmwood	The Snowdon Trust
Twinings	BrandOpus	Twinings Discovery Collection
Twinings	BrandOpus	Twinings Sweet Greens
Unilever	PB Creative	Comfort Intense Fabric Conditioners
Unilever	Design Bridge	Flora ProActiv
Whitworths	Springetts Brand Design Consultants	Whitworths Shots
Wilson Browne Solicitors	White Clarke Creative	Wilson Browne Rebrand
World Vision UK	The Yard Creative	The Story Shop

 

For full information about the DBA Design Effectiveness Awards, including winning case studies from 2016 please click here.

 

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