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Design Effectiveness Awards 2018 | shortlist announced
The DBA Design Effectiveness Awards recognise projects that demonstrate design’s tangible effect on a business. From positively impacting gross margin to the creation of new markets, from improved recruitment to increased loyalty, from reduction in production costs to job creation, the achievements of the shortlisted winners are significant and wide-ranging and demonstrate that no matter the size of the business or budget, design creates competitive advantage.
We’re delighted to announce the 2018 shortlist of 54 winning entries, after two rigorous rounds of judging by a panel made up of design and marketing heads from brands and organisations such as Twitter, The Hershey Company, Ministry of Defence, Waitrose, British Airways, Mars Global Chocolate, Barclays and IBM. View the full list of judges here.
A third panel of judges, consisting of CEOs from FTSE100 and some of the UK’s leading brands, will meet in November to select the winner of the prestigious Grand Prix award.
The shortlisted entries will find out if they have won Gold, Silver or Bronze at the black-tie award ceremony and dinner, where the opening address will be made by the Rt Hon Matt Hancock MP.
Creative Industries Minister Matt Hancock says, “Now more than ever, British design and innovation is shaping the world we live in. The DBA Design Effectiveness Awards are an annual recognition of some of the best of British design talent, and I congratulate all those who have been shortlisted for this prestigious celebration of British creativity.”
Book your tickets for the 2018 Design Effectiveness Awards here and celebrate our industry’s impact.
DBA Design Effectiveness Awards 2018 | shortlist
| Business | Agency | Project title |
| Maplin | 20.20 | Maplin: Store of the future |
| Bergen International Festival | ANTI Bergen | Bergen International Festival rebrand |
| Pip & Nut | B&B Studio | It’s the nuts |
| Diageo India | Bloom | Royal Challenge: Engaging a new generation |
| Maxxium España | Brandhouse | Larios: The mediterranean gin |
| McCain UK | BrandOpus | McCain Shake Shake Fries |
| Dairy Crest | BrandOpus | Vitalite |
| PizzaExpress | Bulletproof | PizzaExpress retail range redesign |
| Ernest Jackson & Co / Mondelēz International | Bulletproof | Bassetts Vitamins redesign |
| Marston’s | Butcher & Gundersen | Wainwright: The golden beer |
| Unilever Comfort | Coley Porter Bell | Comfort Summer Limited Edition |
| USP Zdrowie | Creative Leap | Inovox Express |
| RB | DCA | Air Wick Scented Oil Warmer |
| The Travelling Bee Company | DECIDE. | The Travelling Bee Company |
| Four Winds | Denomination | Four Winds Vineyard |
| Unilever | Design Bridge | Matcha Green Tea: Reinventing a classic |
| Essity | Design Bridge | Tena Men: Tackling a taboo |
| Danone | Dragon Rouge | Light & Free Yoghurt |
| Homeward Bound | Elmwood | Our planet in our hands |
| Day One | Elmwood | Signposting the journey back to life |
| London Beer Lab | Elmwood | Raising the bar for London Beer Lab |
| Mars | Elmwood | Golden Eggs |
| Procter & Gamble | Elmwood | Fairy cleans up for P&G |
| Dubai Airports | Engine Service Design | The Dubai Airports Hospitality Programme |
| The Dell | Good | Branding The Dell |
| Advanced | Graymatter | FairITales |
| Zumtobel Group | GW+Co | THORNeco: Meet the family |
| Java Republic | Honey | Java Republic: Something’s been brewing |
| GSK | Interbrand | Sensodyne True White |
| AB InBev | Jones Knowles Ritchie | Budweiser: Taking back the ‘AmeriCan’ summer |
| Buttermilk Confections | Kingdom & Sparrow | Buttermilk rebrand |
| Raspberry Pi | Kinneir Dufort | Raspberry Pi Official Case |
| Lund Halsey | LA Design | Kontrol Command – Control Room Consoles |
| Tata Global Beverages | Landor | Brewing warmth and growth for Tetley |
| Hagkaup | M Worldwide | Hagkaup Smaralind: Happy Shopping! |
| Imperial College Business School | OPX | Imperial College Business School visual identity |
| Cornerstone | Path | Cornerstone: Delivering a smooth shave |
| Interflora Denmark | Pearlfisher | ASK: Beer from Interflora Denmark |
| Seedlip | Pearlfisher | Seedlip: The art of nature |
| Nestlé USA | Pearlfisher | Putting the love back into Lean Cuisine |
| Sadler’s Wells | Red&White | Sadler’s Wells |
| Glasgow Prestwick Airport | Stand | Repositioning Glasgow Prestwick Airport |
| The Tofoo Company | StormBrands | The Tofoo Company |
| Carlsberg UK | Taxi Studio | Carlsberg: a story of brand reinvigoration |
| AEG Powertools | The Canopy Studio | AEG POWERTOOLS warranty campaign |
| London’s Air Ambulance | The Clearing | London’s Air Ambulance |
| One Feeds Two | The Clearing | One Feeds Two |
| James Heal | Thompson Brand Partners | James Heal: Setting the standard |
| YPO | Thompson Brand Partners | YPO: Public Value Champions |
| Brew York Craft Brewery | United by Design | Brew York Craft Brewery brand packaging |
| Waitrose | Waitrose Graphic Design | Waitrose 1 |
| HI-Mark International – Body Sculpture | WPA Pinfold | Body Sculpture: Getting a classic brand back in shape |
| Bulwark | WPA Pinfold | Bulwark: The new world cider |
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For full information about the DBA Design Effectiveness Awards, including winning case studies from 2017 please click here.