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Design Effectiveness Awards 2018 | shortlist announced

The DBA Design Effectiveness Awards recognise projects that demonstrate design’s tangible effect on a business. From positively impacting gross margin to the creation of new markets, from improved recruitment to increased loyalty, from reduction in production costs to job creation, the achievements of the shortlisted winners are significant and wide-ranging and demonstrate that no matter the size of the business or budget, design creates competitive advantage.

We’re delighted to announce the 2018 shortlist of 54 winning entries, after two rigorous rounds of judging by a panel made up of design and marketing heads from brands and organisations such as Twitter, The Hershey Company, Ministry of Defence, Waitrose, British Airways, Mars Global Chocolate, Barclays and IBM. View the full list of judges here.

A third panel of judges, consisting of CEOs from FTSE100 and some of the UK’s leading brands, will meet in November to select the winner of the prestigious Grand Prix award.

The shortlisted entries will find out if they have won Gold, Silver or Bronze at the black-tie award ceremony and dinner, where the opening address will be made by the Rt Hon Matt Hancock MP. 

Creative Industries Minister Matt Hancock says, “Now more than ever, British design and innovation is shaping the world we live in. The DBA Design Effectiveness Awards are an annual recognition of some of the best of British design talent, and I congratulate all those who have been shortlisted for this prestigious celebration of British creativity.”

Book your tickets for the 2018 Design Effectiveness Awards here and celebrate our industry’s impact. 

DBA Design Effectiveness Awards 2018 | shortlist

Business Agency Project title
Maplin 20.20 Maplin: Store of the future
Bergen International Festival ANTI Bergen Bergen International Festival rebrand
Pip & Nut B&B Studio It’s the nuts
Diageo India Bloom Royal Challenge: Engaging a new generation
Maxxium España Brandhouse Larios: The mediterranean gin
McCain UK BrandOpus McCain Shake Shake Fries
Dairy Crest BrandOpus Vitalite
PizzaExpress Bulletproof PizzaExpress retail range redesign
Ernest Jackson & Co / Mondelēz International Bulletproof Bassetts Vitamins redesign
Marston’s Butcher & Gundersen Wainwright: The golden beer
Unilever Comfort Coley Porter Bell Comfort Summer Limited Edition
USP Zdrowie Creative Leap Inovox Express
RB DCA  Air Wick Scented Oil Warmer
The Travelling Bee Company DECIDE. The Travelling Bee Company
Four Winds Denomination Four Winds Vineyard
Unilever Design Bridge Matcha Green Tea: Reinventing a classic
Essity Design Bridge Tena Men: Tackling a taboo
Danone Dragon Rouge Light & Free Yoghurt
Homeward Bound Elmwood Our planet in our hands
Day One Elmwood Signposting the journey back to life
London Beer Lab Elmwood Raising the bar for London Beer Lab
Mars Elmwood Golden Eggs
Procter & Gamble Elmwood Fairy cleans up for P&G
Dubai Airports Engine Service Design The Dubai Airports Hospitality Programme
The Dell Good Branding The Dell
Advanced Graymatter FairITales
Zumtobel Group GW+Co THORNeco: Meet the family
Java Republic  Honey Java Republic: Something’s been brewing
GSK Interbrand Sensodyne True White
AB InBev Jones Knowles Ritchie  Budweiser: Taking back the ‘AmeriCan’ summer
Buttermilk Confections Kingdom & Sparrow Buttermilk rebrand
Raspberry Pi Kinneir Dufort Raspberry Pi Official Case
Lund Halsey LA Design Kontrol Command – Control Room Consoles
Tata Global Beverages Landor Brewing warmth and growth for Tetley
Hagkaup M Worldwide Hagkaup Smaralind: Happy Shopping!
Imperial College Business School OPX Imperial College Business School visual identity
Cornerstone Path Cornerstone: Delivering a smooth shave
Interflora Denmark Pearlfisher ASK: Beer from Interflora Denmark
Seedlip Pearlfisher Seedlip: The art of nature
Nestlé USA Pearlfisher Putting the love back into Lean Cuisine 
Sadler’s Wells Red&White Sadler’s Wells
Glasgow Prestwick Airport Stand Repositioning Glasgow Prestwick Airport
The Tofoo Company StormBrands The Tofoo Company
Carlsberg UK Taxi Studio Carlsberg: a story of brand reinvigoration
AEG Powertools The Canopy Studio AEG POWERTOOLS warranty campaign
London’s Air Ambulance The Clearing London’s Air Ambulance
One Feeds Two The Clearing One Feeds Two
James Heal Thompson Brand Partners James Heal: Setting the standard
YPO Thompson Brand Partners YPO: Public Value Champions
Brew York Craft Brewery United by Design Brew York Craft Brewery brand packaging
Waitrose Waitrose Graphic Design Waitrose 1
HI-Mark International – Body Sculpture WPA Pinfold Body Sculpture: Getting a classic brand back in shape
Bulwark WPA Pinfold Bulwark: The new world cider





For full information about the DBA Design Effectiveness Awards, including winning case studies from 2017 please click here.


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