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DBA celebrates design that delivers for business – Design Effectiveness Awards 2016: Winners Announced
61 agency and client partnerships have been presented with trophies at the 2016 DBA Design Effectiveness Awards ceremony at London’s Tobacco Dock.
Over the past 27 years, the DBA Design Effectiveness Awards have built up a wealth of evidence that design is an economic force and source of global influence. Its impact is demonstrated in every business whose performance has been transformed by design, in every brand that has powered back into our lives on the back of design, in every innovation in public service that has seen quality improved, in every investment in smarter systems and processes, in supply chain impact, in jobs created, in manufacturing plants upgraded.
The DBA Design Effectiveness Awards attract case studies across the breadth of design disciplines and industry sectors. We see dying brands overhauled and turned into super-powers and new products taken from obscurity to household names. These awards demonstrate what is possible when the best business brains and the best design brains come together in a partnership that is focused on delivering tangible business benefit. When that happens, ambitions are realised, briefs are exceeded, targets are overshot, and, more importantly, business transformation is possible.
With the introduction this year of a third judging round, which consisted of a panel featuring CEO’s from globally renowned businesses, the coveted Grand Prix trophy was awarded to HM government for their GREAT Britain campaign, designed by Radley Yeldar. The campaign successfully delivered £1.2 billion direct return to the economy, as well as 16% uplift in intention to both invest and visit the UK, whilst procurement of domestic products and services is up 12%.
During her speech, Deborah Dawton, Chief Executive of the DBA said:
“These companies know that the closer design gets to the heart of business, the broader and deeper the impact can be. They know that in this age, where there’s more choice, more competition and more awareness, design creates differentiation, inspires customers, drives advocacy, develops loyalty and sustains value. They know that design is competitive advantage.”
Read Deborah Dawton’s full speech from the ceremony.
Browse all the Bronze, Silver and Gold award winning entries at www.effectivedesign.org.uk
Design Effectiveness Awards 2016 Winners:
Browse all the Bronze, Silver and Gold award winning entries at www.effectivedesign.org.uk
|
Award Level |
Business |
Agency |
Project Title |
|
SILVER |
A.G. Barr |
jones knowles ritchie |
IRN-BRU’s Tartan Army |
|
SILVER |
Better All Round |
Acumen Design Associates |
Ora Kitchen Towels |
|
BRONZE |
Britvic |
Identica |
J2O Glitterberry |
|
BRONZE |
Carman’s Kitchen |
Elmwood |
Carman’s Refresh |
|
GOLD |
Challs International |
Elmwood |
Buster Plughole Care |
|
SILVER |
Collect+ |
400 Communications |
Collect+ Brand Strategy & Identity |
|
GOLD |
Dairy Crest / MH Foods |
BrandOpus |
Frylight Redesign |
|
SILVER |
Diageo |
Design Bridge |
Johnnie Walker Global Gifting |
|
GOLD |
Diageo |
Design Bridge |
Tanqueray No. TEN |
|
GOLD |
Diageo |
LOVE |
Johnnie Walker Houses |
|
SILVER |
Discuss Manchester |
True North |
Discuss |
|
BRONZE |
Fitness Garage |
WPA Pinfold |
The Fitness Garage |
|
BRONZE |
Fortnum & Mason |
Design Bridge |
From Hand to Heart |
|
GOLD |
Gather & Gather |
Pearlfisher |
From Canteen to Cuisine |
|
SILVER |
Genius Gluten Free |
Pearlfisher |
Creating Britain’s Number One Gluten-Free Brand |
|
BRONZE |
GlaxoSmithKline |
Brand Union |
Flonase |
|
BRONZE |
GlaxoSmithKline |
Interbrand |
Sensodyne Complete Protection |
|
SILVER |
Godrej UK |
Ergo |
Soft & Gentle |
|
SILVER |
Goodlife Foods |
Springetts Brand Design Consultants |
Goodlife |
|
BRONZE |
Heron & Brearley |
Good |
Fly in the Loaf |
|
GOLD and GRAND PRIX |
HM Government |
Radley Yeldar |
GREAT Britain Campaign |
|
GOLD |
Hydes |
WPA Pinfold |
The Beer Studio |
|
SILVER |
Ice Blocks |
BrandOpus |
Flyin’ Fox Ice Blox |
|
SILVER |
Joe’s Tea Company |
Echo |
Joe’s Tea Co. |
|
SILVER |
Johnston Press |
WPA Pinfold |
The Yorkshire Post |
|
BRONZE |
Key4Life |
Lambie-Nairn |
Key4Life Rebrand |
|
BRONZE |
Kirklees Council |
The Engine Room |
Comoodle |
|
SILVER |
Leeds Building Society |
Thompson Brand Partners |
Transforming Society |
|
GOLD |
Lick |
This Way Up |
Lick Frozen Yogurt |
|
BRONZE |
Lindt & Sprüngli (UK) |
DewGibbons + Partners |
Lindt Master Chocolatier Collection |
|
BRONZE |
Marico |
bluemarlin |
Saffola Oats |
|
SILVER |
Marks & Spencer |
DewGibbons + Partners |
Josh Wood Guardian of Colour |
|
SILVER |
Merck Consumer Health |
Creative Leap |
Kytta Brand Re-staging |
|
GOLD |
MillerCoors |
Turner Duckworth |
Miller Lite |
|
BRONZE |
Nestlé Hong Kong |
Elmwood |
Acti-V |
|
SILVER |
Newby |
Lewis Moberly |
The Finest Tea Collection |
|
GOLD |
Ocean Trawlers |
Carter Wong Design |
Atlantika Brand Creation |
|
GOLD |
Pasty Presto |
Absolute |
Pasty Presto Rebrand |
|
SILVER |
Pearlfisher |
Pearlfisher |
Jump In |
|
GOLD |
Pipers Crisp Co. |
BrandOpus |
Pipers Crisp Co. Redesign |
|
BRONZE |
POP Village |
Elmwood |
A Step Forward for a Plimsoll Brand |
|
BRONZE |
Princes Food & Drink Group |
Tayburn |
Crosse & Blackwell |
|
SILVER |
Purcell |
Kimpton Creative |
Purcell |
|
GOLD |
Purity Soft Drinks |
Williams Murray Hamm |
JuiceBurst |
|
BRONZE |
Rainforest Foundation UK |
999 Design |
Rainforest Foundation Summer Campaign |
|
BRONZE |
S7 Airlines |
Else London |
Friction Free Flight Bookings |
|
BRONZE |
Shepherd Neame |
JDO Brand Design & Innovation |
Whitstable Bay Redesign |
|
SILVER |
Strong Nutrients |
Pearlfisher |
Changing the Perception of Health and Wellness |
|
SILVER |
Superdrug |
B&B studio |
Superdrug Facial Cleansing Wipes |
|
GOLD |
The Monty Bojangles Company |
Springetts Brand Design Consultants |
Monty Bojangles |
|
BRONZE |
The National Bingo Game Association |
The Workroom |
The Winning SHOUT! |
|
BRONZE |
Thompson Aero Seating |
Factorydesign |
Vantage XL Aircraft Seating |
|
SILVER |
Treboom Brewery |
United by Design |
Treboom Brewery Bottle Range |
|
SILVER |
Trend Control Systems |
Ratio Design Associates |
IQ4 Control Hardware |
|
GOLD |
Twinings International |
BrandOpus |
Twinings Signature Blends |
|
BRONZE |
Unilever |
Casa Rex |
TIGI XMAS 2014 |
|
GOLD |
Virgin Media |
Engine Service Design |
Voice of Our Brand |
|
GOLD |
White Logistics |
The Allotment |
Further and Faster than the Competition |
|
GOLD |
Whitworths |
Brandpoint |
Happiness is Whitworths |
|
GOLD |
Wyevale Garden Centres |
Kiwi & Pom |
Wyevale Garden Centres |
|
BRONZE |
Young’s Seafood |
Springetts Brand Design Consultants |
Young’s Seafood |
Browse all the Bronze, Silver and Gold award winning entries at www.effectivedesign.org.uk