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uptothelight dba report

What Clients Think 2016

The DBA is pleased to support the new What Clients Think 2016 report, which provides unique findings into the design commissioner’s viewpoint.

Based on 435 client interviews commissioned by design agencies and conducted during the course of 2015, the report discloses extremely useful insights for anyone working in design.

“83% of clients perceive the creative standards of UK design agencies to be ‘very high’.”

This year’s report is divided into three sections. Firstly, ‘Winning Clients’ looks at agency new business activity and pitching. Secondly, ‘Keeping Clients’ covers client service and client development issues. Thirdly, ‘Losing Clients’ examines why client/agency relationships decline and end.

The report reveals a fascinating snapshot of the client viewpoint and provides some important pointers for how agencies can strengthen their client relationships.

Download the full report

The report is based on 435 interviews that Up to the Light conducted with clients during the course of 2015. All the interviews were commissioned by design agencies.

What Clients Think 2016 is a fascinating snapshot of the client viewpoint and provides some important pointers for how agencies can strengthen their client relationships.

Download the report