Championing Design Effectiveness

Championing effective design and supporting your business to be more effective is fundamental to everything we do.

From measuring success to sharing excellence and best practice, we work to build universal confidence in design investment, and to enable thriving partnerships between those commissioning and managing design and the agencies delivering it.

The DBA sets the standard for quantifying the value of design and in celebrating its transformative impact on business, public services and people’s lives. Nowhere is the quality and effectiveness of the industry’s offer more evident than across the case studies recognised in the DBA Design Effectiveness Awards.

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DBA News & Views

To continue design’s ascent up the corporate and political agenda, as an industry we need to articulate the strategic and economic value of design in language that clearly resonates with business and government.

Here we talk all things design effectiveness, and everything in between, to help strengthen the authority of the arguments for design and to empower our industry to achieve change together.

If you have insight or opinion to share, we welcome any relevant articles, white papers or reports for consideration. Please email sally.lukins@dba.org.uk with details.

The DBA publishes a monthly e-newsletter full of expert advice and guidance, interviews with leading industry figures and topical content and news. Not yet on the mailing list? Click here to register.

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Member stories: the transformative power of design


Design has the power to transform businesses, public services and people’s lives, but day-to-day, DBA members are facing design sceptics; those who may not understand the breadth of challenges design can solve. Here is a selection of great examples of DBA members in action; converting sceptics, building the importance and integrity of design in the minds of their clients and throughout the businesses they work in.

08/02/2017


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Rod Petrie

Crazy times call for courageous creative thinkers


Seize the opportunity, understand the context, change the context and create the impossible. Management and clients alike hate uncertainty and unpredictability, a space we all find ourselves in today but creativity in itself is surely an unpredictable process so the creative mindset should have an advantage with the events that now affect us all.

08/02/2017


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Brexit: legal implications for the design industry


Following the Prime Minister's speech the DBA has already considered some of the implications of the likely change in status of the European Court of Justice and OHIM and the likely impacts on the design industry.

24/01/2017


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Sharpening the focus on design


Renowned author Raymond Turner examines design’s ability to define and manifest corporate strategy.

23/01/2017


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Raymond Turner

Converting the sceptics


Getting design understood and valued at board level is the holy grail – but that means talking in business terms
 and converting the sceptics, argues Raymond Turner.

23/01/2017


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Deborah Dawton, CEO, Design Business Association

DBA CEO on the Chancellor’s Autumn Statement


DBA CEO Deborah Dawton outlines why the review of the tax credit environment for R&D outlined in the Autumn Statement is important to the design industry.

07/12/2016


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Expert advice – all wrapped up


With Christmas fast approaching, our Wise Men and Women of the DBA Experts Register share some top tips for your business in 2017.

07/12/2016


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Design highlights


A Scottish icon, a product to challenge Apple’s dominance and a piece of design with real emotional punch feature amongst our Board of Directors' most admired designs of the year.

07/12/2016


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Design effectiveness at the heart of business


The DBA’s Head of Programmes, Natasha Papa caught up with this year’s Design Effectiveness Awards judges to discuss their perspectives on design’s role at the heart of business.

07/12/2016


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Andrew Wolffe, Founder, Wolffe

Accounting for growth – spotlight on Wolffe


Turning the spotlight on a boutique brand design agency, DBA Supporter KPMG Small Business Accounting interviews the Founder of Wolffe as he looks to double the size of his business within the next three years.

07/12/2016


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