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The Design Effect

Exploring and celebrating design’s impact

An inspiring day of talks, debates, case studies and dinner discussions – including the 2024 DBA Design Effectiveness Awards – curated to illuminate the ways effective design can shape business, society and the world.

8 October 2024 | The British Museum, London | 13:30-22:00

Over the coming years, we’ll see the power that design has to help navigate the biggest shifts our world faces. How businesses can remain relevant and competitive as major changes take place to how business itself is done, and how societies can manage and thrive in the environmental and technological shifts we stand on the edge of. The ability of design to create solutions and reinterpret challenges into new ways of thinking and shaping the way forward has never been more needed.

Across industry sectors, wherever design is able to influence and shape, it has the opportunity to effect change, accelerate progress and create impact.

Only at the DBA’s Design Effect can you spend a day getting under the skin of what makes design effective in the business and societal environments you work in, across the range of design disciplines. Be that product design, digital design, packaging, user experience or service design. Experiential, industrial, brand, retail or culture. There’ll be high-level speakers, rigorous case studies, lively audience and panel debates and the best dinner conversation you’ve ever had.

Confirmed speakers so far:

Richard Seymour, Founder of Seymourpowell, TED speaker and industry pioneer
Valeria Adani, Partner at Projects by IF – Design led trust
Clive Grinyer, Former Head of Service Design at the RCA, and former service and experience designer at Barclays, Cisco, Orange, Samsung and co-founder of Tangerine
Kate Ancketill, CEO at GDR and retail and business strategy consultant
Pernilla Johansson, VP and Head of UX Design at Volvo Group Digital & IT and former CDO at Electrolux Group
Sean Carney, Chair of the DBA Design Effectiveness Awards, Co-founder of Design for Good, former CDO at Philips
Mary Mc Bride Ph.D., Chair of Graduate Design Management at Pratt Institute and Partner at Strategies for Planned Change
Ben Sheppard, Chair and Co-founder of Design for Good and former Partner at McKinsey & Company
Jos Harrison, Global Head of Brand Experience & Design at Reckitt

Full agenda details and timings coming soon.

Bringing the best of the industry together to learn, share, and think differently, whilst also celebrating this year’s cohort of DBA Design Effectiveness Award winners, and the creative and business minds that make our industry shine.

Book today and join us at The British Museum on 8 October for an afternoon of talks, debates, films and evening discussions over dinner that will inspire and ignite, feeding your mind, your passion and your stomach.

Tickets include food and drink throughout the afternoon and evening, plus access to all sessions and networking. Talks and discussions in the Clore Lecture Theatre, networking in the Egyptian Sculpture Gallery and three course dinner in the Great Court.

The afternoon and evening content is for all attendees. Winners announcements for the DBA Design Effectiveness Awards will made throughout the afternoon and evening event. The evening dinner – which will also include talks and discussions – is for all attendees to enjoy and participate in.

Dress code: Day to evening elegance and celebration. 

Limited places. Book quickly to avoid disappointment. Discounts available for DBA members and 2024 DBA Design Effectiveness Awards winners.


Can I book a full table for the dinner? 

Yes! Booking to attend the Design Effect includes an afternoon of talks, debates, films and evening discussions over dinner. Tables at the dinner can sit 10 – 12 people. Please book for the number of attendees and a member of the DBA team will be in touch to confirm each attendee’s details for the full event.

I’ve booked two tickets but my colleague can no longer attend, can someone else come in their place? 

Yes, absolutely. Whilst tickets are non-refundable or exchangeable against future events or other DBA activity, you can update the attendee details so someone else can come along. 

I’m booking for the team, how do I let you know who will be coming on the day? 

A member of the DBA team will be in touch to confirm each attendee’s details including any access and/or dietary requirements and if there’s anything else we can do to best support everyone’s enjoyment of the event. 

Browse the shortlist of winners in the 2024 DBA Design Effectiveness Awards. Whether you have won this year, in previous years, or are yet to articulate and prove the measured effectiveness of your work, The Design Effect event is for every design team that knows they can make a difference.


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