News & Views

Here we talk all things design effectiveness, and everything in between – from thought leadership and insights that help strengthen the arguments for design and empower our industry to achieve change together, to the latest industry trends and updates. 

Drop back regularly for a browse of the latest articles.

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The DBA publishes a fortnightly e-newsletter full of expert advice and guidance, interviews with leading industry figures and topical content and news. Not yet on the mailing list? Click here to register.

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Creative Industries Federation celebrates first anniversary

At the Creative Industries Federation’s first anniversary celebration this month, Chancellor George Osborne hailed the value of the creative industries and endorsed the importance of public investment.




Pricing: an art or a science?

In reality, pricing is a combination of confidence and fact. Getting it right is critical to the health and profitability of your business. Allison McSparron-Edwards shares how taking a good look at the behaviour of your agency, you can better understand the value of your work and what price to charge.




How to punch above your weight

'How to punch above your weight’ lies partly in playing the big agencies at their own game and trying to match them, where and when appropriate, and partly in accentuating your differences. Jonathan Kirk shares his top ten tips on how you can 'punch above your weight'.




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