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GREAT Britain Campaign

radley yeldar great britainThe Government’s most ambitious international marketing campaign ever to stimulate jobs and growth in Britain, required the development and expression of a single unified, global brand to align stakeholders from 17 Government departments, and 350+ private and public partnerships across 144 global markets.

A high-quality, admired brand was developed with a flexible, easy-to-use and recognisable brand framework, which enables communication of the UK’s key attributes across dozens of different channels. A hugely complex exercise in managing brand consistency, delivered outstanding results.

The campaign has so far delivered £1.2billion direct return to the economy and there has been a 16% uplift in intention to both invest in and visit the UK. Intention to procure UK products and services is up 12% and brand value has risen to 58%, well above the objective, putting the UK at No.4 in the worldwide Nation Brand Index.

View the GREAT Britain Campaign case study in full.

transformational

Transformational Twenty/Twenty


Having found the experience ‘transformational’, Andy Gray, MD of StudioLR booked himself and a colleague onto the DBA's mentoring scheme again last year.

18/10/2017


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Thoughts from the top – Design: driving transformation in business


Gain a taste of the discussion and debate to be had at Design: driving transformation in business, with an advance insight into the...

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A Twenty/Twenty mentee on the programme’s value


In this two minute read, Helen Fairely explains how the DBA's Twenty/Twenty mentoring programme has significantly benefited her business, 6-2 design.

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The sweetest job on earth


Ron Burrage has the sweetest job on earth, leading design for The Hershey Company. He tells us why...

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EU immigration: Results of DBA survey for DCMS


On behalf of DCMS, the DBA surveyed its members to explore issues around employing non-UK nationals now and post-Brexit, and the findings have been submitted to government.

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Risky Business: how embracing risk will help your agency grow


DBA Expert Ralph Ardill explores the value of exploring and addressing the risk attached to 'big ideas', with your clients.

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Working for free on a Friday?


As we prepare to launch the 2017 Annual Survey Report, Mike Satterthwaite of Pegasus Systems explains how to optimise your recovery and utilisation rates.

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mentoring

Twenty/Twenty mentoring: don’t just take our word for it!


Applications are now open for the DBA’s mentoring scheme Twenty/Twenty, which connects the next generation of industry leading lights...

20/09/2017


Read more >>
shortlist

DBA vacancies


We have a unique opportunity for an excellent person to join the DBA, working in an exciting and dynamic industry, with inspiring and market-leading design professionals. Join our Events and Programmes team and manage the DBA’s diverse schedule of events.

18/09/2017


Read more >>
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Further and faster than the competition: design transformation in motion


We explore how, with Judith Stracey at the helm as Chairman, White Logistics embedded design to transform the company's fortunes and deliver 70% profits.

18/09/2017


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Main Content

Design Effectiveness Awards 2016

To view all of the Award winners’ case studies and to find out who won Bronze, Silver or Gold awards visit Design Effectiveness Awards website.

Go to website
transformational

Transformational Twenty/Twenty


Having found the experience ‘transformational’, Andy Gray, MD of StudioLR booked himself and a colleague onto the DBA's mentoring scheme again last year.

18/10/2017


Read more >>
thoughts

Thoughts from the top – Design: driving transformation in business


Gain a taste of the discussion and debate to be had at Design: driving transformation in business, with an advance insight into the...

03/10/2017


Read more >>
the-roaming-platypus-310824

A Twenty/Twenty mentee on the programme’s value


In this two minute read, Helen Fairely explains how the DBA's Twenty/Twenty mentoring programme has significantly benefited her business, 6-2 design.

27/09/2017


Read more >>
sweetest

The sweetest job on earth


Ron Burrage has the sweetest job on earth, leading design for The Hershey Company. He tells us why...

27/09/2017


Read more >>
survey

EU immigration: Results of DBA survey for DCMS


On behalf of DCMS, the DBA surveyed its members to explore issues around employing non-UK nationals now and post-Brexit, and the findings have been submitted to government.

27/09/2017


Read more >>
idea

Risky Business: how embracing risk will help your agency grow


DBA Expert Ralph Ardill explores the value of exploring and addressing the risk attached to 'big ideas', with your clients.

27/09/2017


Read more >>
jay-castor-216174

Working for free on a Friday?


As we prepare to launch the 2017 Annual Survey Report, Mike Satterthwaite of Pegasus Systems explains how to optimise your recovery and utilisation rates.

27/09/2017


Read more >>
mentoring

Twenty/Twenty mentoring: don’t just take our word for it!


Applications are now open for the DBA’s mentoring scheme Twenty/Twenty, which connects the next generation of industry leading lights...

20/09/2017


Read more >>
shortlist

DBA vacancies


We have a unique opportunity for an excellent person to join the DBA, working in an exciting and dynamic industry, with inspiring and market-leading design professionals. Join our Events and Programmes team and manage the DBA’s diverse schedule of events.

18/09/2017


Read more >>
white

Further and faster than the competition: design transformation in motion


We explore how, with Judith Stracey at the helm as Chairman, White Logistics embedded design to transform the company's fortunes and deliver 70% profits.

18/09/2017


Read more >>

Main Content

Browse all the Bronze, Silver and Gold award winning entries at www.effectivedesign.org.uk

transformational

Transformational Twenty/Twenty


Having found the experience ‘transformational’, Andy Gray, MD of StudioLR booked himself and a colleague onto the DBA's mentoring scheme again last year.

18/10/2017


Read more >>
thoughts

Thoughts from the top – Design: driving transformation in business


Gain a taste of the discussion and debate to be had at Design: driving transformation in business, with an advance insight into the...

03/10/2017


Read more >>
the-roaming-platypus-310824

A Twenty/Twenty mentee on the programme’s value


In this two minute read, Helen Fairely explains how the DBA's Twenty/Twenty mentoring programme has significantly benefited her business, 6-2 design.

27/09/2017


Read more >>
sweetest

The sweetest job on earth


Ron Burrage has the sweetest job on earth, leading design for The Hershey Company. He tells us why...

27/09/2017


Read more >>
survey

EU immigration: Results of DBA survey for DCMS


On behalf of DCMS, the DBA surveyed its members to explore issues around employing non-UK nationals now and post-Brexit, and the findings have been submitted to government.

27/09/2017


Read more >>
idea

Risky Business: how embracing risk will help your agency grow


DBA Expert Ralph Ardill explores the value of exploring and addressing the risk attached to 'big ideas', with your clients.

27/09/2017


Read more >>
jay-castor-216174

Working for free on a Friday?


As we prepare to launch the 2017 Annual Survey Report, Mike Satterthwaite of Pegasus Systems explains how to optimise your recovery and utilisation rates.

27/09/2017


Read more >>
mentoring

Twenty/Twenty mentoring: don’t just take our word for it!


Applications are now open for the DBA’s mentoring scheme Twenty/Twenty, which connects the next generation of industry leading lights...

20/09/2017


Read more >>
shortlist

DBA vacancies


We have a unique opportunity for an excellent person to join the DBA, working in an exciting and dynamic industry, with inspiring and market-leading design professionals. Join our Events and Programmes team and manage the DBA’s diverse schedule of events.

18/09/2017


Read more >>
white

Further and faster than the competition: design transformation in motion


We explore how, with Judith Stracey at the helm as Chairman, White Logistics embedded design to transform the company's fortunes and deliver 70% profits.

18/09/2017


Read more >>