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GREAT Britain Campaign

radley yeldar great britainThe Government’s most ambitious international marketing campaign ever to stimulate jobs and growth in Britain, required the development and expression of a single unified, global brand to align stakeholders from 17 Government departments, and 350+ private and public partnerships across 144 global markets.

A high-quality, admired brand was developed with a flexible, easy-to-use and recognisable brand framework, which enables communication of the UK’s key attributes across dozens of different channels. A hugely complex exercise in managing brand consistency, delivered outstanding results.

The campaign has so far delivered £1.2billion direct return to the economy and there has been a 16% uplift in intention to both invest in and visit the UK. Intention to procure UK products and services is up 12% and brand value has risen to 58%, well above the objective, putting the UK at No.4 in the worldwide Nation Brand Index.

View the GREAT Britain Campaign case study in full.

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Main Content

Design Effectiveness Awards 2016

To view all of the Award winners’ case studies and to find out who won Bronze, Silver or Gold awards visit Design Effectiveness Awards website.

Go to website
think

What do clients think?


The recent What Clients Think report by Up To The Light, in association with the DBA, has thrown up some interesting insights.

07/06/2018


Read more >>
sarahdear1

The importance of culture


Greatness in business is not only quantified by the rate of revenue growth or by the bottom line. It is also measured by the happiness and satisfaction of your people.

07/06/2018


Read more >>
matt-richardson-392152-unsplash

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cash

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Main Content

Browse all the Bronze, Silver and Gold award winning entries at www.effectivedesign.org.uk

think

What do clients think?


The recent What Clients Think report by Up To The Light, in association with the DBA, has thrown up some interesting insights.

07/06/2018


Read more >>
sarahdear1

The importance of culture


Greatness in business is not only quantified by the rate of revenue growth or by the bottom line. It is also measured by the happiness and satisfaction of your people.

07/06/2018


Read more >>
matt-richardson-392152-unsplash

Delightful details: Nailing the customer brand experience


If 'success is the sum of details', which businesses are nailing a great customer brand experience in this respect?

02/05/2018


Read more >>
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Read more >>
news

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10/04/2018


Read more >>
cash

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Read more >>
daria-nepriakhina-235583

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28/03/2018


Read more >>
john-salzarulo-44362

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Read more >>
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Read more >>
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We caught up with Richard Buchanan, MD & Founder at The Clearing fresh off the back of their wins at the 2018 DBA Design Effectiveness Awards to discuss the agency's winning journey.

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Read more >>