Main Content

GREAT Britain Campaign

radley yeldar great britainThe Government’s most ambitious international marketing campaign ever to stimulate jobs and growth in Britain, required the development and expression of a single unified, global brand to align stakeholders from 17 Government departments, and 350+ private and public partnerships across 144 global markets.

A high-quality, admired brand was developed with a flexible, easy-to-use and recognisable brand framework, which enables communication of the UK’s key attributes across dozens of different channels. A hugely complex exercise in managing brand consistency, delivered outstanding results.

The campaign has so far delivered £1.2billion direct return to the economy and there has been a 16% uplift in intention to both invest in and visit the UK. Intention to procure UK products and services is up 12% and brand value has risen to 58%, well above the objective, putting the UK at No.4 in the worldwide Nation Brand Index.

View the GREAT Britain Campaign case study in full.

crew-56835

And so this is Christmas… what have we done?


After a year of successfully delivering for your clients, it's time to take stock and evaluate your internal efficiency and profitability. Dan Hogan from Pegasus Systems details how you can re-focus for an even better 2018.

14/12/2017


Read more >>
mark-rodel-dela-rosa-dreamstime_l_37952104-copy

Ring in the new: Resolutions that could change your business for the better next year


The wise Men and Women of our DBA Experts Register make some suggestions on how you can change your business for the better in 2018.

14/12/2017


Read more >>
deck

Deck the halls


We've put on our festive hats at the DBA to bring you our recommendations for all things seasonal - from Christmas markets to edible wreaths, Gong Baths to indoor winter woodland cinemas, you'll be ready to deck the halls come Christmas day!

14/12/2017


Read more >>
labels

Labels Matter!


The head of sustainability at UPM Raflatac, the leading global supplier of label materials, discusses the need for a sustainable approach to the production of this ubiquitous material.

14/12/2017


Read more >>
dreamstime_l_26153682-sarah2-copy

Golden nuggets: takeaways, advice and insight to grow your business


Our Head of Services, Adam Fennelow meets and hears from hundreds of agencies and industry experts each year. Here are some valuable nuggets of advice he’s picked up along the way.

29/11/2017


Read more >>
social

Growing your design agency through social media


Leading PR and new business agency, Red Setter, explores how to capitalise on your agency's social media presence to grow your design business.

28/11/2017


Read more >>
generation

The next-generation consultancy


Industry thought-leader, Rob Wallace explores the 'next-generation consultancy' and the value this model could bring to your business.

27/11/2017


Read more >>
untitled-design-7

DBA announces partnership with R&D tax specialist


The DBA has agreed a deal for its members to secure a discounted rate for the services of R&D specialist accountants ForrestBrown.

23/11/2017


Read more >>
dreamstime_m_52140289

DBA Annual Survey Report 2017


The DBA’s Annual Survey Report – the most in-depth benchmarking report for the design sector – launched this month to members. What trends has it revealed?

30/10/2017


Read more >>
sawyer-bengtson-348083

Twenty/Twenty: a shared experience


Ape Creative's MD and Creative Director discuss taking part concurrently in the DBA's Twenty/Twenty mentoring scheme and the profound and significant results it delivered.

26/10/2017


Read more >>

Main Content

Design Effectiveness Awards 2016

To view all of the Award winners’ case studies and to find out who won Bronze, Silver or Gold awards visit Design Effectiveness Awards website.

Go to website
crew-56835

And so this is Christmas… what have we done?


After a year of successfully delivering for your clients, it's time to take stock and evaluate your internal efficiency and profitability. Dan Hogan from Pegasus Systems details how you can re-focus for an even better 2018.

14/12/2017


Read more >>
mark-rodel-dela-rosa-dreamstime_l_37952104-copy

Ring in the new: Resolutions that could change your business for the better next year


The wise Men and Women of our DBA Experts Register make some suggestions on how you can change your business for the better in 2018.

14/12/2017


Read more >>
deck

Deck the halls


We've put on our festive hats at the DBA to bring you our recommendations for all things seasonal - from Christmas markets to edible wreaths, Gong Baths to indoor winter woodland cinemas, you'll be ready to deck the halls come Christmas day!

14/12/2017


Read more >>
labels

Labels Matter!


The head of sustainability at UPM Raflatac, the leading global supplier of label materials, discusses the need for a sustainable approach to the production of this ubiquitous material.

14/12/2017


Read more >>
dreamstime_l_26153682-sarah2-copy

Golden nuggets: takeaways, advice and insight to grow your business


Our Head of Services, Adam Fennelow meets and hears from hundreds of agencies and industry experts each year. Here are some valuable nuggets of advice he’s picked up along the way.

29/11/2017


Read more >>
social

Growing your design agency through social media


Leading PR and new business agency, Red Setter, explores how to capitalise on your agency's social media presence to grow your design business.

28/11/2017


Read more >>
generation

The next-generation consultancy


Industry thought-leader, Rob Wallace explores the 'next-generation consultancy' and the value this model could bring to your business.

27/11/2017


Read more >>
untitled-design-7

DBA announces partnership with R&D tax specialist


The DBA has agreed a deal for its members to secure a discounted rate for the services of R&D specialist accountants ForrestBrown.

23/11/2017


Read more >>
dreamstime_m_52140289

DBA Annual Survey Report 2017


The DBA’s Annual Survey Report – the most in-depth benchmarking report for the design sector – launched this month to members. What trends has it revealed?

30/10/2017


Read more >>
sawyer-bengtson-348083

Twenty/Twenty: a shared experience


Ape Creative's MD and Creative Director discuss taking part concurrently in the DBA's Twenty/Twenty mentoring scheme and the profound and significant results it delivered.

26/10/2017


Read more >>

Main Content

Browse all the Bronze, Silver and Gold award winning entries at www.effectivedesign.org.uk

crew-56835

And so this is Christmas… what have we done?


After a year of successfully delivering for your clients, it's time to take stock and evaluate your internal efficiency and profitability. Dan Hogan from Pegasus Systems details how you can re-focus for an even better 2018.

14/12/2017


Read more >>
mark-rodel-dela-rosa-dreamstime_l_37952104-copy

Ring in the new: Resolutions that could change your business for the better next year


The wise Men and Women of our DBA Experts Register make some suggestions on how you can change your business for the better in 2018.

14/12/2017


Read more >>
deck

Deck the halls


We've put on our festive hats at the DBA to bring you our recommendations for all things seasonal - from Christmas markets to edible wreaths, Gong Baths to indoor winter woodland cinemas, you'll be ready to deck the halls come Christmas day!

14/12/2017


Read more >>
labels

Labels Matter!


The head of sustainability at UPM Raflatac, the leading global supplier of label materials, discusses the need for a sustainable approach to the production of this ubiquitous material.

14/12/2017


Read more >>
dreamstime_l_26153682-sarah2-copy

Golden nuggets: takeaways, advice and insight to grow your business


Our Head of Services, Adam Fennelow meets and hears from hundreds of agencies and industry experts each year. Here are some valuable nuggets of advice he’s picked up along the way.

29/11/2017


Read more >>
social

Growing your design agency through social media


Leading PR and new business agency, Red Setter, explores how to capitalise on your agency's social media presence to grow your design business.

28/11/2017


Read more >>
generation

The next-generation consultancy


Industry thought-leader, Rob Wallace explores the 'next-generation consultancy' and the value this model could bring to your business.

27/11/2017


Read more >>
untitled-design-7

DBA announces partnership with R&D tax specialist


The DBA has agreed a deal for its members to secure a discounted rate for the services of R&D specialist accountants ForrestBrown.

23/11/2017


Read more >>
dreamstime_m_52140289

DBA Annual Survey Report 2017


The DBA’s Annual Survey Report – the most in-depth benchmarking report for the design sector – launched this month to members. What trends has it revealed?

30/10/2017


Read more >>
sawyer-bengtson-348083

Twenty/Twenty: a shared experience


Ape Creative's MD and Creative Director discuss taking part concurrently in the DBA's Twenty/Twenty mentoring scheme and the profound and significant results it delivered.

26/10/2017


Read more >>