Now, three years on, Uniform are over 50 strong, with revenues in excess of £3.5million and with a second office opened in London. Nick Howe, co-founder and MD of Uniform says, “It was critical that we supported our senior team in their development as they moved into more managerial and leadership roles. Planning a bespoke professional development programme over a 12 month period with a mix of internal and external training was key to this, and helped ensure our investment paid off for both Uniform and the individuals involved.”
From tailored internal mentoring, to identifying external courses every learning area was closely matched to outcomes and aligned to the four key areas of their business strategy – client service, creativity, operations and business performance.
Success measures were built into the plan and included improvements in overall business performance (financial and non financial measures), development and growth of key clients, and improvements in staff satisfaction. With the team sized doubled, and turnover having soared no one would deny that Uniform’s development plan has been a huge success. A structured approach – like they took – to assessing the needs of the business, enables goals to be set and measured, instilling greater confidence in development investment by focusing in on the expected returns.
Business growth does just happen; if you rely purely on ‘doing great work’ you may get more clients, and they may be more profitable, but to underpin this you need to develop the skills within your agency to effectively manage the increasing quantity and size of clients, to address issues and opportunities that come with this growth, and to prepare for the complexities that arise from being a larger business.
Building your business from the bottom up through a structured development programme such as Uniform’s, allows you to understand your strengths and weaknesses and address them in a coherent manner by investing in the right places. By better understanding the ‘in’ in your training investment, you’ll maximise the opportunity for the ‘out’ results to be far reaching for your business in driving long-term growth.