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transformational

Transformational Twenty/Twenty


Having found the experience ‘transformational’, Andy Gray, MD of StudioLR booked himself and a colleague onto the DBA's mentoring scheme again last year.

18/10/2017


Read more >>
thoughts

Thoughts from the top – Design: driving transformation in business


Gain a taste of the discussion and debate to be had at Design: driving transformation in business, with an advance insight into the...

03/10/2017


Read more >>
the-roaming-platypus-310824

A Twenty/Twenty mentee on the programme’s value


In this two minute read, Helen Fairely explains how the DBA's Twenty/Twenty mentoring programme has significantly benefited her business, 6-2 design.

27/09/2017


Read more >>
sweetest

The sweetest job on earth


Ron Burrage has the sweetest job on earth, leading design for The Hershey Company. He tells us why...

27/09/2017


Read more >>
survey

EU immigration: Results of DBA survey for DCMS


On behalf of DCMS, the DBA surveyed its members to explore issues around employing non-UK nationals now and post-Brexit, and the findings have been submitted to government.

27/09/2017


Read more >>
idea

Risky Business: how embracing risk will help your agency grow


DBA Expert Ralph Ardill explores the value of exploring and addressing the risk attached to 'big ideas', with your clients.

27/09/2017


Read more >>
jay-castor-216174

Working for free on a Friday?


As we prepare to launch the 2017 Annual Survey Report, Mike Satterthwaite of Pegasus Systems explains how to optimise your recovery and utilisation rates.

27/09/2017


Read more >>
mentoring

Twenty/Twenty mentoring: don’t just take our word for it!


Applications are now open for the DBA’s mentoring scheme Twenty/Twenty, which connects the next generation of industry leading lights...

20/09/2017


Read more >>
shortlist

DBA vacancies


We have a unique opportunity for an excellent person to join the DBA, working in an exciting and dynamic industry, with inspiring and market-leading design professionals. Join our Events and Programmes team and manage the DBA’s diverse schedule of events.

18/09/2017


Read more >>
white

Further and faster than the competition: design transformation in motion


We explore how, with Judith Stracey at the helm as Chairman, White Logistics embedded design to transform the company's fortunes and deliver 70% profits.

18/09/2017


Read more >>

Main Content

Now, three years on, Uniform are over 50 strong, with revenues in excess of £3.5million and with a second office opened in London. Nick Howe, co-founder and MD of Uniform says, “It was critical that we supported our senior team in their development as they moved into more managerial and leadership roles. Planning a bespoke professional development programme over a 12 month period with a mix of internal and external training was key to this, and helped ensure our investment paid off for both Uniform and the individuals involved.”

From tailored internal mentoring, to identifying external courses every learning area was closely matched to outcomes and aligned to the four key areas of their business strategy – client service, creativity, operations and business performance.

Success measures were built into the plan and included improvements in overall business performance (financial and non financial measures), development and growth of key clients, and improvements in staff satisfaction. With the team sized doubled, and turnover having soared no one would deny that Uniform’s development plan has been a huge success. A structured approach – like they took – to assessing the needs of the business, enables goals to be set and measured, instilling greater confidence in development investment by focusing in on the expected returns.

Business growth does just happen; if you rely purely on ‘doing great work’ you may get more clients, and they may be more profitable, but to underpin this you need to develop the skills within your agency to effectively manage the increasing quantity and size of clients, to address issues and opportunities that come with this growth, and to prepare for the complexities that arise from being a larger business.

Building your business from the bottom up through a structured development programme such as Uniform’s, allows you to understand your strengths and weaknesses and address them in a coherent manner by investing in the right places. By better understanding the ‘in’ in your training investment, you’ll maximise the opportunity for the ‘out’ results to be far reaching for your business in driving long-term growth.

About: Adam Fennelow

Adam Fennelow is Head of Services at the DBA.

For more information on DBA membership click here.
E: adam.fennelow@dba.org.uk

Image credits: © Evgeny Karandaev Dreamstime.com

transformational

Transformational Twenty/Twenty


Having found the experience ‘transformational’, Andy Gray, MD of StudioLR booked himself and a colleague onto the DBA's mentoring scheme again last year.

18/10/2017


Read more >>
thoughts

Thoughts from the top – Design: driving transformation in business


Gain a taste of the discussion and debate to be had at Design: driving transformation in business, with an advance insight into the...

03/10/2017


Read more >>
the-roaming-platypus-310824

A Twenty/Twenty mentee on the programme’s value


In this two minute read, Helen Fairely explains how the DBA's Twenty/Twenty mentoring programme has significantly benefited her business, 6-2 design.

27/09/2017


Read more >>
sweetest

The sweetest job on earth


Ron Burrage has the sweetest job on earth, leading design for The Hershey Company. He tells us why...

27/09/2017


Read more >>
survey

EU immigration: Results of DBA survey for DCMS


On behalf of DCMS, the DBA surveyed its members to explore issues around employing non-UK nationals now and post-Brexit, and the findings have been submitted to government.

27/09/2017


Read more >>
idea

Risky Business: how embracing risk will help your agency grow


DBA Expert Ralph Ardill explores the value of exploring and addressing the risk attached to 'big ideas', with your clients.

27/09/2017


Read more >>
jay-castor-216174

Working for free on a Friday?


As we prepare to launch the 2017 Annual Survey Report, Mike Satterthwaite of Pegasus Systems explains how to optimise your recovery and utilisation rates.

27/09/2017


Read more >>
mentoring

Twenty/Twenty mentoring: don’t just take our word for it!


Applications are now open for the DBA’s mentoring scheme Twenty/Twenty, which connects the next generation of industry leading lights...

20/09/2017


Read more >>
shortlist

DBA vacancies


We have a unique opportunity for an excellent person to join the DBA, working in an exciting and dynamic industry, with inspiring and market-leading design professionals. Join our Events and Programmes team and manage the DBA’s diverse schedule of events.

18/09/2017


Read more >>
white

Further and faster than the competition: design transformation in motion


We explore how, with Judith Stracey at the helm as Chairman, White Logistics embedded design to transform the company's fortunes and deliver 70% profits.

18/09/2017


Read more >>

Main Content

Want to know more?

Read Masters of the (design) Universe – the value of being mentored by an industry pioneer.

What is Twenty/Twenty?

Twenty/Twenty is the innovative business mentoring programme from the DBA. The programme pairs rising leaders in design with one of the leading lights of the design industry. Through 1-2-1 meetings, the mentor’s role is to listen, share experience, provide a sounding board for ideas and ultimately help the mentee to define their goals and grow their business.

Find out more
transformational

Transformational Twenty/Twenty


Having found the experience ‘transformational’, Andy Gray, MD of StudioLR booked himself and a colleague onto the DBA's mentoring scheme again last year.

18/10/2017


Read more >>
thoughts

Thoughts from the top – Design: driving transformation in business


Gain a taste of the discussion and debate to be had at Design: driving transformation in business, with an advance insight into the...

03/10/2017


Read more >>
the-roaming-platypus-310824

A Twenty/Twenty mentee on the programme’s value


In this two minute read, Helen Fairely explains how the DBA's Twenty/Twenty mentoring programme has significantly benefited her business, 6-2 design.

27/09/2017


Read more >>
sweetest

The sweetest job on earth


Ron Burrage has the sweetest job on earth, leading design for The Hershey Company. He tells us why...

27/09/2017


Read more >>
survey

EU immigration: Results of DBA survey for DCMS


On behalf of DCMS, the DBA surveyed its members to explore issues around employing non-UK nationals now and post-Brexit, and the findings have been submitted to government.

27/09/2017


Read more >>
idea

Risky Business: how embracing risk will help your agency grow


DBA Expert Ralph Ardill explores the value of exploring and addressing the risk attached to 'big ideas', with your clients.

27/09/2017


Read more >>
jay-castor-216174

Working for free on a Friday?


As we prepare to launch the 2017 Annual Survey Report, Mike Satterthwaite of Pegasus Systems explains how to optimise your recovery and utilisation rates.

27/09/2017


Read more >>
mentoring

Twenty/Twenty mentoring: don’t just take our word for it!


Applications are now open for the DBA’s mentoring scheme Twenty/Twenty, which connects the next generation of industry leading lights...

20/09/2017


Read more >>
shortlist

DBA vacancies


We have a unique opportunity for an excellent person to join the DBA, working in an exciting and dynamic industry, with inspiring and market-leading design professionals. Join our Events and Programmes team and manage the DBA’s diverse schedule of events.

18/09/2017


Read more >>
white

Further and faster than the competition: design transformation in motion


We explore how, with Judith Stracey at the helm as Chairman, White Logistics embedded design to transform the company's fortunes and deliver 70% profits.

18/09/2017


Read more >>

Main Content

1. Losing that critical employee who finally lets me pull out of the day-to-day.

As your shop grows, you personally take on more of the heavy lifting, forming more of a bottleneck in the process. You know what sort of people you’d like to hire, but you just can’t afford them yet. As soon as you can, though, you begin filling those slots with more qualified people.

Often their performance is judged primarily by how effectively they free you from the weightier responsibilities that you need to shed. “Ann is invaluable to me because she’s the first person who can handle a client crisis on her own.” Or “Stephan guides the staff by answering a hundred questions every day so that I can focus on new business.” Or “Judy is the only person at our studio besides me who can close new business.” Or “Tim has raised the quality of our work far beyond what even I was capable of.”

So when you have someone who helps you breathe easier in these four areas (clients, employees, prospects, creative), you might understandably overvalue their contribution, be too quick to give them partnership, or let them get away with bad behavior. It took you so long to find that first really capable person that you assume that finding the next one will be just as hard. It won’t, and be sure that clear values are driving your decision making.

2. Employees knowing how much I make.

I publish specific metrics for what principals should make, keyed to the size of the firm, and most principals are right at or just under that range. But for some reason, principals are nervous about employees knowing what they make, especially if it’s what they deem to be a lot. The reality is that well-managed employees operating within a great culture couldn’t care less if you make a lot of money.

In fact, great employees will support that notion. If you’re stingy with them or abusing them in other ways, they’ll hate the double standard. By the way, there’s a very direct but inverse relationship between how open principals are about the finances and how well they and the firm are doing. The most poorly performing agencies are the most open about their finances.

3. Ungratefulness, or being taken advantage of.

Principals are very different from each other. Some are introverts. Some value control. Some believe in process. But the common struggle all of them have is feeling like someone is taking advantage of them. That’s the flip side of aptitude for risk, and organisational development scientists know that but haven’t yet figured out the cause.

You’ll see this in yourself when you determine what bonuses will look like this year, when you guide the policy on remote work from home, when you have a discussion about a title change, etc. Just recognise that you have a tendency to overreact when you’re feeling this way–it’s very common and comes with the territory.

4. How we compare to other agencies.

Many principals are obsessed with how well they are doing in relation to their peers. They pump new employees about it, scan competitor’s websites, quiz common freelancers or suppliers, and generally want to know how they measure up. Some may care more about doing better than a rival business than whether they meet more objective performance criteria. It comes with their competitive natures.

5. Perception that the agency is in trouble.

This is something that principals avoid at nearly any cost. They might continue a tradition even when they can’t afford it, hold onto people longer than they should, or not even consider bringing the business to an orderly dissolution. Not because it’s not the right thing to do but because it smacks of failure. I really understand this, too.

To pull off running a business like you do, requires a certain level of confidence. Pierce that confidence and you falter in front of clients, lose some of the killer instinct that’s served you so well, and so on. It’s good to recognise this in yourself, though, and not be trapped by your own fears of perception. Part of the new authenticity pervading our world is that there is less stigma around “failure” and I think that’s a very healthy development.

What keeps you awake at night? Do you struggle making the right decisions when fear has too large a role? Do you have a trusted colleague or competitor or business associate who can help you think objectively when you’re struggling?

I hope this helps you realise that there are many effective principals like yourself who struggle with the same things.

About: David C. Baker

David is Principal of ReCourses, a management consulting firm he founded in 1994, focused on helping the advertising, design, interactive, and public relations industries.

David has done in-depth consulting with 800+ marketing firms, written four well-received books, speaks at approx. 30-35 conferences per year, and has had his work discussed in the Wall Street Journal, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, BusinessWeek, and CBS.

More on ReCourses and David C. Baker.

Image credits: © Svetap | Dreamstime.com

transformational

Transformational Twenty/Twenty


Having found the experience ‘transformational’, Andy Gray, MD of StudioLR booked himself and a colleague onto the DBA's mentoring scheme again last year.

18/10/2017


Read more >>
thoughts

Thoughts from the top – Design: driving transformation in business


Gain a taste of the discussion and debate to be had at Design: driving transformation in business, with an advance insight into the...

03/10/2017


Read more >>
the-roaming-platypus-310824

A Twenty/Twenty mentee on the programme’s value


In this two minute read, Helen Fairely explains how the DBA's Twenty/Twenty mentoring programme has significantly benefited her business, 6-2 design.

27/09/2017


Read more >>
sweetest

The sweetest job on earth


Ron Burrage has the sweetest job on earth, leading design for The Hershey Company. He tells us why...

27/09/2017


Read more >>
survey

EU immigration: Results of DBA survey for DCMS


On behalf of DCMS, the DBA surveyed its members to explore issues around employing non-UK nationals now and post-Brexit, and the findings have been submitted to government.

27/09/2017


Read more >>
idea

Risky Business: how embracing risk will help your agency grow


DBA Expert Ralph Ardill explores the value of exploring and addressing the risk attached to 'big ideas', with your clients.

27/09/2017


Read more >>
jay-castor-216174

Working for free on a Friday?


As we prepare to launch the 2017 Annual Survey Report, Mike Satterthwaite of Pegasus Systems explains how to optimise your recovery and utilisation rates.

27/09/2017


Read more >>
mentoring

Twenty/Twenty mentoring: don’t just take our word for it!


Applications are now open for the DBA’s mentoring scheme Twenty/Twenty, which connects the next generation of industry leading lights...

20/09/2017


Read more >>
shortlist

DBA vacancies


We have a unique opportunity for an excellent person to join the DBA, working in an exciting and dynamic industry, with inspiring and market-leading design professionals. Join our Events and Programmes team and manage the DBA’s diverse schedule of events.

18/09/2017


Read more >>
white

Further and faster than the competition: design transformation in motion


We explore how, with Judith Stracey at the helm as Chairman, White Logistics embedded design to transform the company's fortunes and deliver 70% profits.

18/09/2017


Read more >>

Main Content

Twenty/Twenty is the innovative business mentoring programme from the DBA.

The programme pairs rising leaders in design with one of the leading lights of the design industry. Through 1-2-1 meetings, the mentor’s role is to listen, share experience, provide a sounding board for ideas and ultimately help the mentee to define their goals and grow their business. Find out more.

Image credits: © Salestron76 | Dreamstime.com

transformational

Transformational Twenty/Twenty


Having found the experience ‘transformational’, Andy Gray, MD of StudioLR booked himself and a colleague onto the DBA's mentoring scheme again last year.

18/10/2017


Read more >>
thoughts

Thoughts from the top – Design: driving transformation in business


Gain a taste of the discussion and debate to be had at Design: driving transformation in business, with an advance insight into the...

03/10/2017


Read more >>
the-roaming-platypus-310824

A Twenty/Twenty mentee on the programme’s value


In this two minute read, Helen Fairely explains how the DBA's Twenty/Twenty mentoring programme has significantly benefited her business, 6-2 design.

27/09/2017


Read more >>
sweetest

The sweetest job on earth


Ron Burrage has the sweetest job on earth, leading design for The Hershey Company. He tells us why...

27/09/2017


Read more >>
survey

EU immigration: Results of DBA survey for DCMS


On behalf of DCMS, the DBA surveyed its members to explore issues around employing non-UK nationals now and post-Brexit, and the findings have been submitted to government.

27/09/2017


Read more >>
idea

Risky Business: how embracing risk will help your agency grow


DBA Expert Ralph Ardill explores the value of exploring and addressing the risk attached to 'big ideas', with your clients.

27/09/2017


Read more >>
jay-castor-216174

Working for free on a Friday?


As we prepare to launch the 2017 Annual Survey Report, Mike Satterthwaite of Pegasus Systems explains how to optimise your recovery and utilisation rates.

27/09/2017


Read more >>
mentoring

Twenty/Twenty mentoring: don’t just take our word for it!


Applications are now open for the DBA’s mentoring scheme Twenty/Twenty, which connects the next generation of industry leading lights...

20/09/2017


Read more >>
shortlist

DBA vacancies


We have a unique opportunity for an excellent person to join the DBA, working in an exciting and dynamic industry, with inspiring and market-leading design professionals. Join our Events and Programmes team and manage the DBA’s diverse schedule of events.

18/09/2017


Read more >>
white

Further and faster than the competition: design transformation in motion


We explore how, with Judith Stracey at the helm as Chairman, White Logistics embedded design to transform the company's fortunes and deliver 70% profits.

18/09/2017


Read more >>

Main Content

Submission to HM Treasury

A Design for Brexit: how the design sector can be an engine for growth

The DBA is calling for the Treasury to guarantee the future of R&D tax credits as well as expand their scope to support a design economy and business environment that will allow the United Kingdom to ‘own the global language of innovation’.

Ahead of the government’s Autumn Statement, the DBA and the All-Party Parliamentary Design & Innovation Group authored a formal submission to HM Treasury. Read the submission here.

Share your concerns about the EBacc with your MP

The percentage of pupils entering at least one arts subject has fallen by 1.7 percentage points to just 47.9% of pupils in state-funded schools in 2016. This is on top of an overall decline of 8% in the uptake of arts subjects at GCSE and shows that the DfE’s English Baccalaureate (EBacc) proposals are continuing to have a negative impact on the uptake of creative, artistic and technical subjects in schools.

The lobbying body Bacc For The Future are asking people to keep writing to their local MPs to encourage them to ask the DfE to abandon its plans for the EBacc and review alternative Baccalaureate options that include valuable creative, artistic and technical subjects. They have a template letter prepared here which you can personalise and send on.

Image credits: © Dragonimages Dreamstime.com

transformational

Transformational Twenty/Twenty


Having found the experience ‘transformational’, Andy Gray, MD of StudioLR booked himself and a colleague onto the DBA's mentoring scheme again last year.

18/10/2017


Read more >>
thoughts

Thoughts from the top – Design: driving transformation in business


Gain a taste of the discussion and debate to be had at Design: driving transformation in business, with an advance insight into the...

03/10/2017


Read more >>
the-roaming-platypus-310824

A Twenty/Twenty mentee on the programme’s value


In this two minute read, Helen Fairely explains how the DBA's Twenty/Twenty mentoring programme has significantly benefited her business, 6-2 design.

27/09/2017


Read more >>
sweetest

The sweetest job on earth


Ron Burrage has the sweetest job on earth, leading design for The Hershey Company. He tells us why...

27/09/2017


Read more >>
survey

EU immigration: Results of DBA survey for DCMS


On behalf of DCMS, the DBA surveyed its members to explore issues around employing non-UK nationals now and post-Brexit, and the findings have been submitted to government.

27/09/2017


Read more >>
idea

Risky Business: how embracing risk will help your agency grow


DBA Expert Ralph Ardill explores the value of exploring and addressing the risk attached to 'big ideas', with your clients.

27/09/2017


Read more >>
jay-castor-216174

Working for free on a Friday?


As we prepare to launch the 2017 Annual Survey Report, Mike Satterthwaite of Pegasus Systems explains how to optimise your recovery and utilisation rates.

27/09/2017


Read more >>
mentoring

Twenty/Twenty mentoring: don’t just take our word for it!


Applications are now open for the DBA’s mentoring scheme Twenty/Twenty, which connects the next generation of industry leading lights...

20/09/2017


Read more >>
shortlist

DBA vacancies


We have a unique opportunity for an excellent person to join the DBA, working in an exciting and dynamic industry, with inspiring and market-leading design professionals. Join our Events and Programmes team and manage the DBA’s diverse schedule of events.

18/09/2017


Read more >>
white

Further and faster than the competition: design transformation in motion


We explore how, with Judith Stracey at the helm as Chairman, White Logistics embedded design to transform the company's fortunes and deliver 70% profits.

18/09/2017


Read more >>