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DBA Roundup


A roundup of industry expertise, exclusive resources, business support and tools for your design business.

21/02/2024


News


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DBA Members’ Forum | February Summary


In our February DBA Members' Forum, we were delighted to be joined by Michael Lennington, co-author of the '12-Week Year'. We had an...

07/02/2024


News


Read more >>
shortlist

DBA vacancy


Work in an exciting and dynamic industry, with inspiring and market-leading design professionals, and help champion the transformative power of design.

23/01/2024


News


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DBA Members’ Forum | January Summary


In our first Members' Forum of 2024, we were delighted to be joined by Blair Enns for a lively conversation around the habits we need to get into, and remain on top of, to keep new business flowing. Here’s a summary of the conversation.

18/01/2024


News


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Festive mullings to warm-up your business for 2024


DBA Experts share ways to reflect on the year and to help shape a bright future, with these 15 festive mullings to warm-up your business for 2024.

12/12/2023


News


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DBA Members’ Forum | December Summary


An illustrious group of participants joined us for our December Members' Forum to discuss what they are most excited about looking to the future, as someone working in design. Here’s a summary of the conversation.

06/12/2023


News


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DBA Members’ Forum | November Summary


In our November Members' Forum, we explored how to practically apply the findings in this year's DBA Annual Survey Report to your business. Here’s a summary of the conversation.

14/11/2023


News


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A minute with a Twenty/Twenty mentee


In this quick read, Fifth House MD Jonny Kermode shares his experience of DBA Twenty/Twenty mentoring and the benefits it's brought to him and his business. 

13/11/2023


News


Read more >>

If you had a mentor, what issues would you choose to tackle together?


Being part of a mentoring relationship can be transformational. It’s an opportunity to develop the impact you have on your business in a sustainable way.

07/11/2023


News


Read more >>

Five findings from the 2023 DBA Annual Survey Report and how to apply them to your business


The 2023 DBA Annual Survey Report is hot off the press and packed full with valuable benchmarking data. DBA Experts delve into the Report's findings and share advice you can apply to your business. 

01/11/2023


News


Read more >>

Main Content

The creative sector is a huge asset to the country both economically and culturally – it consistently outperforms the rest of the economy (design as a sector is one of the fastest growing of all the creative industries) and it is central to the reputation and perception of the UK overseas. Without young people taking up creative subjects in the first place, the opportunity to develop the brightest and most imaginative minds will be lost. And what of those that go onto higher education – will it prepare them fully for a career in design?dreamstime_l_31489778

“A lot more collaboration between students and the UK’s design firms would be helpful – and a lot more serious synergy between them,” said Wolff. “There’s more synergy with university science departments and enterprise than between design education and enterprise. That seems a shame.


Service design consultant Joel Bailey believes that investing in new forms of design for the future is fundamental for a thriving industry. “Service design is only about 15 years old, but it has evolved to meet the needs of a service economy of empowered customers, in a digital era,” he said. “The UK is a recognised leader in the field of service design, but not for long unless we invest in the sector and make the most of this opportunity.”


Although service designers are in demand, there simply aren’t enough of them. “The amount of service designers being trained is woefully inadequate,” added Bailey. Investment to ensure our design courses continue to deliver world-class talent will be pivotal to delivering against Hancock’s message that “the creative industries will be absolutely central to our post-Brexit future.” The RCA’s and Glasgow’s Design Innovation and Service Design courses are leading the field in service design education, but the quality of homegrown design talent is ever more important in light of Brexit if we are to remain competitive as an industry and as a nation.


According to Bailey, the service design sector in the UK is a prime example of an area that currently relies on overseas talent. “Many have trained at well-known and leading design schools abroad, but are coming here because this is where the money is being spent on big service design projects,” he said. “If we turn off that supply of talent, without nurturing homegrown talent, those projects will struggle to deliver, and those organisations will be uncompetitive as a result,” he added. “Most students don’t even know about service design as a possible career path. Further investment and awareness are absolutely key.”


Something positive the EU Referendum result has done is to stir up the industry – to collectively focus on the future beyond products and projects. We have to identify what we stand to lose, and focus on how we can maintain and grow the industry’s prosperity and reputation well into the future, whatever the obstacles. 
Initiatives like Dezeen’s ‘Brexit Design Manifesto’ – which is supported by the DBA and lays out very clearly how the government must support, invest in and prioritise design, design education and talent in order to ensure the sector continues to wield such a positive impact – are so important in crystalising focus, especially when it comes to government strategy at this unique time in our history.

“We are trained to be problem solvers, creative thinkers and communicators,” said House, “surely our attitude as an industry could be a catalyst to ensure that not only our industry thrives but becomes a champion of openness and ideas for the global community.” Answering challenging questions is something our industry is perfectly placed to do; it’s the nature of design thinking after all. If the industry works together to take firm control of its future – to lobby for it, fight for it, to make it a priority in the eyes of government – then the future will be in good hands.

Image credits: © Maglara Dreamstime.com | © Skypixel Dreamstime.com

DBA Roundup


A roundup of industry expertise, exclusive resources, business support and tools for your design business.

21/02/2024


News


Read more >>

DBA Members’ Forum | February Summary


In our February DBA Members' Forum, we were delighted to be joined by Michael Lennington, co-author of the '12-Week Year'. We had an...

07/02/2024


News


Read more >>
shortlist

DBA vacancy


Work in an exciting and dynamic industry, with inspiring and market-leading design professionals, and help champion the transformative power of design.

23/01/2024


News


Read more >>

DBA Members’ Forum | January Summary


In our first Members' Forum of 2024, we were delighted to be joined by Blair Enns for a lively conversation around the habits we need to get into, and remain on top of, to keep new business flowing. Here’s a summary of the conversation.

18/01/2024


News


Read more >>

Festive mullings to warm-up your business for 2024


DBA Experts share ways to reflect on the year and to help shape a bright future, with these 15 festive mullings to warm-up your business for 2024.

12/12/2023


News


Read more >>

DBA Members’ Forum | December Summary


An illustrious group of participants joined us for our December Members' Forum to discuss what they are most excited about looking to the future, as someone working in design. Here’s a summary of the conversation.

06/12/2023


News


Read more >>

DBA Members’ Forum | November Summary


In our November Members' Forum, we explored how to practically apply the findings in this year's DBA Annual Survey Report to your business. Here’s a summary of the conversation.

14/11/2023


News


Read more >>

A minute with a Twenty/Twenty mentee


In this quick read, Fifth House MD Jonny Kermode shares his experience of DBA Twenty/Twenty mentoring and the benefits it's brought to him and his business. 

13/11/2023


News


Read more >>

If you had a mentor, what issues would you choose to tackle together?


Being part of a mentoring relationship can be transformational. It’s an opportunity to develop the impact you have on your business in a sustainable way.

07/11/2023


News


Read more >>

Five findings from the 2023 DBA Annual Survey Report and how to apply them to your business


The 2023 DBA Annual Survey Report is hot off the press and packed full with valuable benchmarking data. DBA Experts delve into the Report's findings and share advice you can apply to your business. 

01/11/2023


News


Read more >>
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