Main Content

DBA Roundup


A roundup of need-to-knows, industry expertise, and exclusive resources, along with details of the direct support the DBA can provide to your design business.

17/11/2021


News


Read more >>

Join the DBA’s new Diversity and Inclusion Council: come change the design landscape


The DBA is looking for volunteers to join its newly launched, Diversity & Inclusion Council; could this be a role for you? Find out more and apply by 8 December.

17/11/2021


News


Read more >>

An eye-opening experience: Twenty/Twenty mentoring


Chief Experience Officer & Founder of ELSE, Warren Hutchinson, discusses the value of being both a mentee and mentor on the DBA's flagship mentoring programme, Twenty/Twenty. 

16/11/2021


News


Read more >>

What’s next for the Design Community Hub? And why we still need you!


The Design Community Hub, a resource for design graduates and young designers to get into the design industry, has had a brilliant start. Here's what's coming up, and more on how you can get involved and support the hub.

16/11/2021


News


Read more >>

Export Support Service launched by DIT


British businesses exporting to Europe can now access one-to-one advice via a new phone and online service.

16/10/2021


News


Read more >>

Design Community Hub goes live with Guild platform


Created at the height of the pandemic as a response to its impact on young designers’ careers, the Design Community Hub (DCH) digital...

06/10/2021


News


Read more >>

What a Pickle! York Design Week returns this October


York Design Week (YDW) returns for its third consecutive year, from 20 to 26 October 2021. The festival will showcase how design and...

05/10/2021


News


Read more >>

TDC PR’s Tim Duncan appointed to DBA Board


We're delighted to welcome Tim Duncan, founder and managing director of TDC PR to the DBA Board of Directors. Tim was unanimously co-opted...

29/09/2021


News


Read more >>

Creative UK Group appoints DBA CEO to UK Council


The Creative UK Group has announced the newly appointed members of its UK Council, including DBA Chief Executive Deborah Dawton.

22/09/2021


News


Read more >>

Twenty/Twenty: the mentee’s view


The DBA’s Twenty/Twenty mentoring programme pairs rising industry leaders with established design pioneers for a one-to-one mentoring relationship. Here, two previous mentees - 2LK's Head of People Rob Short and Sail Creative's Founder Mandy Barker - discuss their experiences of the programme.

21/09/2021


News


Read more >>

Main Content

What’s new in 2019?

In 2019 the DBA have stripped the survey back and removed some questions that will only be included on a bi-annual basis, as results rarely differ in a two-year period. This will make completing the survey slightly quicker for everyone.

2019 also welcomes a shorter survey for smaller agencies to take part in which should make it easier for small creative businesses to benchmark their financial performance, salaries and rates – essential to managing your business.

What’s in it for you?

Only DBA member businesses are surveyed and only these businesses get access to the final results – a printed report and full access to the online dynamic data tables. All responses are treated in the utmost confidence, and members derive real benefit from the information supplied year on year.

The final on-line report features salary and utilisation rates, hourly fee rates and staff benefit levels for over 50 job titles. Results can be filtered on location, size of business and design disciple meaning that the data is particularly relevant to YOUR business.

Access to the results allows companies to benchmark figures against those of their peers. Are you charging enough? Are you not recovering enough of your time costs? Completing the survey helps develop your financial processes, having this type of information at your fingertips is essential for managing a successful profitable design business. 

If you would like further information or have any questions about the annual survey, please contact me directly eleanor.singh@dba.org.uk

DBA Roundup


A roundup of need-to-knows, industry expertise, and exclusive resources, along with details of the direct support the DBA can provide to your design business.

17/11/2021


News


Read more >>

Join the DBA’s new Diversity and Inclusion Council: come change the design landscape


The DBA is looking for volunteers to join its newly launched, Diversity & Inclusion Council; could this be a role for you? Find out more and apply by 8 December.

17/11/2021


News


Read more >>

An eye-opening experience: Twenty/Twenty mentoring


Chief Experience Officer & Founder of ELSE, Warren Hutchinson, discusses the value of being both a mentee and mentor on the DBA's flagship mentoring programme, Twenty/Twenty. 

16/11/2021


News


Read more >>

What’s next for the Design Community Hub? And why we still need you!


The Design Community Hub, a resource for design graduates and young designers to get into the design industry, has had a brilliant start. Here's what's coming up, and more on how you can get involved and support the hub.

16/11/2021


News


Read more >>

Export Support Service launched by DIT


British businesses exporting to Europe can now access one-to-one advice via a new phone and online service.

16/10/2021


News


Read more >>

Design Community Hub goes live with Guild platform


Created at the height of the pandemic as a response to its impact on young designers’ careers, the Design Community Hub (DCH) digital...

06/10/2021


News


Read more >>

What a Pickle! York Design Week returns this October


York Design Week (YDW) returns for its third consecutive year, from 20 to 26 October 2021. The festival will showcase how design and...

05/10/2021


News


Read more >>

TDC PR’s Tim Duncan appointed to DBA Board


We're delighted to welcome Tim Duncan, founder and managing director of TDC PR to the DBA Board of Directors. Tim was unanimously co-opted...

29/09/2021


News


Read more >>

Creative UK Group appoints DBA CEO to UK Council


The Creative UK Group has announced the newly appointed members of its UK Council, including DBA Chief Executive Deborah Dawton.

22/09/2021


News


Read more >>

Twenty/Twenty: the mentee’s view


The DBA’s Twenty/Twenty mentoring programme pairs rising industry leaders with established design pioneers for a one-to-one mentoring relationship. Here, two previous mentees - 2LK's Head of People Rob Short and Sail Creative's Founder Mandy Barker - discuss their experiences of the programme.

21/09/2021


News


Read more >>

Main Content

The shift towards ‘experience’ is a well-documented one. However, experience is a very broad topic today, and can be misunderstood. For us at D&P, experience isn’t just something that is layered into existing stores or spaces; it’s everything a brand does to connect with a customer. It includes its brand positioning, identity and storytelling, content, digital platforms, service, spaces, products and people – all of these components together make the brand experience. This is why, rather than defining ourselves as a retail design agency, we’ve been working on a holistic approach to become a creative agency that specialises in total brand experience.

As an agency, we’ve been reflecting on the diversity of work we’ve been doing and recognising the shift in the role we have with our diverse range of clients. We’ve faced fresh challenges from the ambitious brands we’ve worked with, helping them define and implement their next chapters.

A huge challenge for brands today is to differentiate themselves in saturated markets. Consumers are also changing their spending habits, prioritising experiences over possessions and brands with purpose over brands without. For retailers, these drivers are having a significant impact on how they create and develop their retail spaces. The brief has changed; interior design remains important, but brands have to take more into consideration. A more insightful, strategic approach is needed to help clients find their position in this ever-shifting consumer landscape and it’s leading to a change in the way agencies partner with clients. 

scott-webb-470169-unsplash-copyThat being said, the role of the store hasn’t changed for every brand. A lot depends on the brand’s purpose and the role of the store in the entire brand ecosystem. For some stores, remaining a purely commercial platform will make sense. For other stores, their role could become more about raising awareness and building advocacy. Some store concepts have even transformed beyond anything we’ve seen before – just look at the Lego Wear x Snapchat store

Joining the dots across physical and digital channels is another ongoing challenge for retailers. Omni-channel is a significant undertaking, and one that’s very much needed for many brands, however there should be a shift in focus to ‘complementary channels’. Not every channel has to do the same job; working out where each channel’s strengths are and the benefits they can bring the brand is more effective than simply applying the same strategy. Making sure online and in-store experiences work together in harmony is another area where we believe a holistic approach can make a big difference to retailers, creating the highest impact for the customer. 

Whether it’s instant fulfilment and convenience or entirely experience-led spaces, stores will need to find their purpose and serve it well to thrive in this new era. In some ways, it has never been a more creative time for retail. The role of the store will continue to diversify as it adapts to new consumer needs and brand ambitions, and agencies will similarly evolve their offering to better serve clients.

Regardless of how diverse our role becomes, and how broad our expertise is applied across the total brand experience, we still believe that stores, whatever form they evolve into, will always be a fundamental part of any brand ecosystem and marketing strategy. 

About: Paul West, Strategy Director, Dalziel & Pow

Paul West is the Strategy Director at Dalziel & Pow, a leading, independent creative agency with an ambition to create the world’s favourite brand experiences.

At D&P, we define and design brands, and bring them to life as physical and digital experiences using our expertise across strategy, branding, communications, environments and digital. In our 35 years of partnering with some of the world’s leading retailers across the globe, we believe that the most fundamental factor to success is an impactful and differentiating brand experience. Everything we do is designed to help our clients thrive in today’s new consumer landscape and deliver measurable shifts in brand awareness and engagement, sales and advocacy.

Image credit: 

Ian Parker on Unsplash

Scott Webb on Unsplash

DBA Roundup


A roundup of need-to-knows, industry expertise, and exclusive resources, along with details of the direct support the DBA can provide to your design business.

17/11/2021


News


Read more >>

Join the DBA’s new Diversity and Inclusion Council: come change the design landscape


The DBA is looking for volunteers to join its newly launched, Diversity & Inclusion Council; could this be a role for you? Find out more and apply by 8 December.

17/11/2021


News


Read more >>

An eye-opening experience: Twenty/Twenty mentoring


Chief Experience Officer & Founder of ELSE, Warren Hutchinson, discusses the value of being both a mentee and mentor on the DBA's flagship mentoring programme, Twenty/Twenty. 

16/11/2021


News


Read more >>

What’s next for the Design Community Hub? And why we still need you!


The Design Community Hub, a resource for design graduates and young designers to get into the design industry, has had a brilliant start. Here's what's coming up, and more on how you can get involved and support the hub.

16/11/2021


News


Read more >>

Export Support Service launched by DIT


British businesses exporting to Europe can now access one-to-one advice via a new phone and online service.

16/10/2021


News


Read more >>

Design Community Hub goes live with Guild platform


Created at the height of the pandemic as a response to its impact on young designers’ careers, the Design Community Hub (DCH) digital...

06/10/2021


News


Read more >>

What a Pickle! York Design Week returns this October


York Design Week (YDW) returns for its third consecutive year, from 20 to 26 October 2021. The festival will showcase how design and...

05/10/2021


News


Read more >>

TDC PR’s Tim Duncan appointed to DBA Board


We're delighted to welcome Tim Duncan, founder and managing director of TDC PR to the DBA Board of Directors. Tim was unanimously co-opted...

29/09/2021


News


Read more >>

Creative UK Group appoints DBA CEO to UK Council


The Creative UK Group has announced the newly appointed members of its UK Council, including DBA Chief Executive Deborah Dawton.

22/09/2021


News


Read more >>

Twenty/Twenty: the mentee’s view


The DBA’s Twenty/Twenty mentoring programme pairs rising industry leaders with established design pioneers for a one-to-one mentoring relationship. Here, two previous mentees - 2LK's Head of People Rob Short and Sail Creative's Founder Mandy Barker - discuss their experiences of the programme.

21/09/2021


News


Read more >>
Cookies

We use cookies to help improve our website. By continuing to use this website, you agree to our use of cookies.