Design skills and the UK’s Industrial Strategy

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On 1 October 2018, the All-Party Parliamentary Design and Innovation Group (APDIG), the Design and Technology Association (DATA) and the Design Business Association (DBA) launched a report that sets out recommendations for how design can be embedded within our education system to equip society with the skills required to confidently face the challenges of the Fourth Industrial Revolution.

Sharing experiences to enrich your business

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With this year's 'DBA members discuss...' event series really resonating with the membership, here's a look back at a few snippets from the lively discussions around the country.

Health and happiness at work

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In the UK only 2% of workers said they'd feel comfortable talking to HR about their mental health. And yet poor mental health is now the number one reason for staff absence*. It's one thing to open up to friends or family, but how do you create an environment where people are happy to talk openly with their colleagues?DBA member, Rufus Leonard's Emily Duncan outlines the steps they've taken to help with the health and happiness of their team.

The repositioning of Vitalite

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The dairy-free sector has hit the mainstream. 10% of the UK population are now avoiding dairy as part of a healthy lifestyle, or due to an intolerance. For Vitalite, a dairy-free spread, this was a huge opportunity for growth, but it needed to shake off its established identity as a sunflower spread, rather than a credible dairy alternative.

A larger slice of Pi

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The 'Raspberry Pi Official Case' designed by Kinneir Dufort, proves how potent the addition of design to a technology product can be.

One Feeds Two: Rethinking the meaning of good food

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We take a look at how, through developing a credible brand, a one-man-band became a global charity and delivered 3.7 million school meals to children in poverty.

Hagkaup: A case of halve the footprint, yet triple the sales

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Despite reducing its flagship store’s footprint by 50%, Icelandic supermarket Hagkaup managed to increase sales per square metre by 77% with a new layout design by M Worldwide, which won them a DBA Design Effectiveness Award.

Kontrol: Commanding a change in attitude to design

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Commissioned to create differentiation through design and to define the future of the control room market, the resulting Kontrol Command system met or exceeded all original expectations, changed company attitude towards design and won a DBA Design Effectiveness Award.

Where do the women go?

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Confronting the gender imbalance of creative roles in design agencies, and how to address gender diversity.

The impact of Twenty/Twenty

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Lynne Dobney and United Studio's Chris Bradley were paired as mentor and mentee in the Twenty/Twenty programme last year. Here they share their experiences and why they'd encourage you to get involved.