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GREAT Britain Campaign

radley yeldar great britainThe Government’s most ambitious international marketing campaign ever to stimulate jobs and growth in Britain, required the development and expression of a single unified, global brand to align stakeholders from 17 Government departments, and 350+ private and public partnerships across 144 global markets.

A high-quality, admired brand was developed with a flexible, easy-to-use and recognisable brand framework, which enables communication of the UK’s key attributes across dozens of different channels. A hugely complex exercise in managing brand consistency, delivered outstanding results.

The campaign has so far delivered £1.2billion direct return to the economy and there has been a 16% uplift in intention to both invest in and visit the UK. Intention to procure UK products and services is up 12% and brand value has risen to 58%, well above the objective, putting the UK at No.4 in the worldwide Nation Brand Index.

View the GREAT Britain Campaign case study in full.

DBA Roundup


A roundup of industry expertise, exclusive resources, business support and tools for your design business.

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DBA Members’ Forum | March Summary


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DBA Members’ Forum | February Summary


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DBA Members’ Forum | January Summary


In our first Members' Forum of 2024, we were delighted to be joined by Blair Enns for a lively conversation around the habits we need to get into, and remain on top of, to keep new business flowing. Here’s a summary of the conversation.

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DBA Members’ Forum | December Summary


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DBA Members’ Forum | November Summary


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Main Content

Design Effectiveness Awards 2016

To view all of the Award winners’ case studies and to find out who won Bronze, Silver or Gold awards visit Design Effectiveness Awards website.

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DBA Roundup


A roundup of industry expertise, exclusive resources, business support and tools for your design business.

27/03/2024


News


Read more >>

New Designers


The UK's largest graduate design event is back this summer and you can secure a free trade ticket for the event today.

27/03/2024


News


Read more >>

What does your life in design look like?


This is the question at the heart of the ‘My Life in Design’ podcast, a collaboration between Red Setter and the DBA. Since launching the podcast two years ago, over 50 of the world’s leading designers, creatives and strategists have been interviewed about their lives in design. 

27/03/2024


News


Read more >>

DBA Members’ Forum | March Summary


In our March DBA Members' Forum we were delighted to showcase some DBA Members who are keeping on top of new business. Here’s a summary of the conversation.

06/03/2024


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Read more >>

DBA Members’ Forum | February Summary


In our February DBA Members' Forum, we were delighted to be joined by Michael Lennington, co-author of the '12-Week Year'. We had an...

07/02/2024


News


Read more >>

DBA Members’ Forum | January Summary


In our first Members' Forum of 2024, we were delighted to be joined by Blair Enns for a lively conversation around the habits we need to get into, and remain on top of, to keep new business flowing. Here’s a summary of the conversation.

18/01/2024


News


Read more >>

Festive mullings to warm-up your business for 2024


DBA Experts share ways to reflect on the year and to help shape a bright future, with these 15 festive mullings to warm-up your business for 2024.

12/12/2023


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Read more >>

DBA Members’ Forum | December Summary


An illustrious group of participants joined us for our December Members' Forum to discuss what they are most excited about looking to the future, as someone working in design. Here’s a summary of the conversation.

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Read more >>

DBA Members’ Forum | November Summary


In our November Members' Forum, we explored how to practically apply the findings in this year's DBA Annual Survey Report to your business. Here’s a summary of the conversation.

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A minute with a Twenty/Twenty mentee


In this quick read, Fifth House MD Jonny Kermode shares his experience of DBA Twenty/Twenty mentoring and the benefits it's brought to him and his business. 

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Main Content

Browse all the Bronze, Silver and Gold award winning entries at www.effectivedesign.org.uk

DBA Roundup


A roundup of industry expertise, exclusive resources, business support and tools for your design business.

27/03/2024


News


Read more >>

New Designers


The UK's largest graduate design event is back this summer and you can secure a free trade ticket for the event today.

27/03/2024


News


Read more >>

What does your life in design look like?


This is the question at the heart of the ‘My Life in Design’ podcast, a collaboration between Red Setter and the DBA. Since launching the podcast two years ago, over 50 of the world’s leading designers, creatives and strategists have been interviewed about their lives in design. 

27/03/2024


News


Read more >>

DBA Members’ Forum | March Summary


In our March DBA Members' Forum we were delighted to showcase some DBA Members who are keeping on top of new business. Here’s a summary of the conversation.

06/03/2024


News


Read more >>

DBA Members’ Forum | February Summary


In our February DBA Members' Forum, we were delighted to be joined by Michael Lennington, co-author of the '12-Week Year'. We had an...

07/02/2024


News


Read more >>

DBA Members’ Forum | January Summary


In our first Members' Forum of 2024, we were delighted to be joined by Blair Enns for a lively conversation around the habits we need to get into, and remain on top of, to keep new business flowing. Here’s a summary of the conversation.

18/01/2024


News


Read more >>

Festive mullings to warm-up your business for 2024


DBA Experts share ways to reflect on the year and to help shape a bright future, with these 15 festive mullings to warm-up your business for 2024.

12/12/2023


News


Read more >>

DBA Members’ Forum | December Summary


An illustrious group of participants joined us for our December Members' Forum to discuss what they are most excited about looking to the future, as someone working in design. Here’s a summary of the conversation.

06/12/2023


News


Read more >>

DBA Members’ Forum | November Summary


In our November Members' Forum, we explored how to practically apply the findings in this year's DBA Annual Survey Report to your business. Here’s a summary of the conversation.

14/11/2023


News


Read more >>

A minute with a Twenty/Twenty mentee


In this quick read, Fifth House MD Jonny Kermode shares his experience of DBA Twenty/Twenty mentoring and the benefits it's brought to him and his business. 

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News


Read more >>
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