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GREAT Britain Campaign

radley yeldar great britainThe Government’s most ambitious international marketing campaign ever to stimulate jobs and growth in Britain, required the development and expression of a single unified, global brand to align stakeholders from 17 Government departments, and 350+ private and public partnerships across 144 global markets.

A high-quality, admired brand was developed with a flexible, easy-to-use and recognisable brand framework, which enables communication of the UK’s key attributes across dozens of different channels. A hugely complex exercise in managing brand consistency, delivered outstanding results.

The campaign has so far delivered £1.2billion direct return to the economy and there has been a 16% uplift in intention to both invest in and visit the UK. Intention to procure UK products and services is up 12% and brand value has risen to 58%, well above the objective, putting the UK at No.4 in the worldwide Nation Brand Index.

View the GREAT Britain Campaign case study in full.

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New appointees to the DBA Board of Directors


The Design Business Association is delighted to announce the appointment of Merle Hall, CEO of Kinneir Dufort, and Nir Wegrzyn, founding partner and CEO of BrandOpus to the DBA's Board of Directors.

11/10/2018


Read more >>
markus-spiske-666905-unsplash

Intelligent data gathering


With the DBA Design Effectiveness Awards Call for Entries underway, DBA Head of Services Adam Fennelow shares brief details of two previous winning examples whose robust and effective gathering of customer and colleague insight to inform the design process, has produced some very impressive results.

11/10/2018


Read more >>
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DBA Annual Survey Report 2018 & Annual General Meeting


DBA members from across the country joined the 2018 Annual General Meeting to be the first in the design industry to learn of the results of the 2019 DBA Annual Survey Report, to approve the appointment of new Board Directors and to hear DBA Chief Executive, Deborah Dawton's plans for the DBA membership in 2019.

11/10/2018


Read more >>
rawpixel-706373-unsplash

Twenty/Twenty mentoring: ‘why wouldn’t you?’


In this quick read, Jane Simmonds shares her thoughts on the rewarding experience of being a mentor on the DBA’s Twenty/Twenty programme.

11/10/2018


Read more >>
success

Why is DBA Twenty/Twenty Mentoring the best investment you’ll make in your business?


We caught up with Twenty/Twenty mentee, Ben Stanbury, founder of Bright Lights Creative to see what impacts the DBA’s mentoring programme has brought to both his business and Ben personally, and why he’s decided to sign-up again this year.

11/10/2018


Read more >>
2-martin-adams-522839-unsplash-copy

Sustainability means shifting from human-centred to ‘humanity-centred’ design


Many of today’s products and consumption patterns are looking increasingly unsustainable and designers have an important responsibility in all this. The fact that the design of all this wasteful stuff dictates 80% of its impacts, it's right to ask whether the way we design today is fit-for a sustainable future?

11/10/2018


Read more >>
bigger

What do you do if you want to grow without getting bigger?


Wanting to stay small and nimble in size, yet not limit the ambitions of staff, DBA member 4c introduced an innovative model, which has grown the business on many levels.

11/10/2018


Read more >>
photo-1523958203904-cdcb402031fd

Insurance to meet your business needs


While insurance might not necessarily be front of mind, it’s a consideration that shouldn’t be taken lightly when protecting your business from both a financial and reputational perspective.

27/09/2018


Read more >>
mentee

A Twenty/Twenty mentee on the programme’s value


In this two minute read, Helen Fairely explains how the DBA's Twenty/Twenty mentoring programme has significantly benefited her business, 6-2 design.

27/09/2018


Read more >>
sawyer-bengtson-348083

Twenty/Twenty: a shared experience


Ape Creative's MD and Creative Director discuss taking part concurrently in the DBA's Twenty/Twenty mentoring scheme and the profound and significant results it delivered.

26/09/2018


Read more >>

Main Content

Design Effectiveness Awards 2016

To view all of the Award winners’ case studies and to find out who won Bronze, Silver or Gold awards visit Design Effectiveness Awards website.

Go to website
dba-logo-2

New appointees to the DBA Board of Directors


The Design Business Association is delighted to announce the appointment of Merle Hall, CEO of Kinneir Dufort, and Nir Wegrzyn, founding partner and CEO of BrandOpus to the DBA's Board of Directors.

11/10/2018


Read more >>
markus-spiske-666905-unsplash

Intelligent data gathering


With the DBA Design Effectiveness Awards Call for Entries underway, DBA Head of Services Adam Fennelow shares brief details of two previous winning examples whose robust and effective gathering of customer and colleague insight to inform the design process, has produced some very impressive results.

11/10/2018


Read more >>
img_8525

DBA Annual Survey Report 2018 & Annual General Meeting


DBA members from across the country joined the 2018 Annual General Meeting to be the first in the design industry to learn of the results of the 2019 DBA Annual Survey Report, to approve the appointment of new Board Directors and to hear DBA Chief Executive, Deborah Dawton's plans for the DBA membership in 2019.

11/10/2018


Read more >>
rawpixel-706373-unsplash

Twenty/Twenty mentoring: ‘why wouldn’t you?’


In this quick read, Jane Simmonds shares her thoughts on the rewarding experience of being a mentor on the DBA’s Twenty/Twenty programme.

11/10/2018


Read more >>
success

Why is DBA Twenty/Twenty Mentoring the best investment you’ll make in your business?


We caught up with Twenty/Twenty mentee, Ben Stanbury, founder of Bright Lights Creative to see what impacts the DBA’s mentoring programme has brought to both his business and Ben personally, and why he’s decided to sign-up again this year.

11/10/2018


Read more >>
2-martin-adams-522839-unsplash-copy

Sustainability means shifting from human-centred to ‘humanity-centred’ design


Many of today’s products and consumption patterns are looking increasingly unsustainable and designers have an important responsibility in all this. The fact that the design of all this wasteful stuff dictates 80% of its impacts, it's right to ask whether the way we design today is fit-for a sustainable future?

11/10/2018


Read more >>
bigger

What do you do if you want to grow without getting bigger?


Wanting to stay small and nimble in size, yet not limit the ambitions of staff, DBA member 4c introduced an innovative model, which has grown the business on many levels.

11/10/2018


Read more >>
photo-1523958203904-cdcb402031fd

Insurance to meet your business needs


While insurance might not necessarily be front of mind, it’s a consideration that shouldn’t be taken lightly when protecting your business from both a financial and reputational perspective.

27/09/2018


Read more >>
mentee

A Twenty/Twenty mentee on the programme’s value


In this two minute read, Helen Fairely explains how the DBA's Twenty/Twenty mentoring programme has significantly benefited her business, 6-2 design.

27/09/2018


Read more >>
sawyer-bengtson-348083

Twenty/Twenty: a shared experience


Ape Creative's MD and Creative Director discuss taking part concurrently in the DBA's Twenty/Twenty mentoring scheme and the profound and significant results it delivered.

26/09/2018


Read more >>

Main Content

Browse all the Bronze, Silver and Gold award winning entries at www.effectivedesign.org.uk

dba-logo-2

New appointees to the DBA Board of Directors


The Design Business Association is delighted to announce the appointment of Merle Hall, CEO of Kinneir Dufort, and Nir Wegrzyn, founding partner and CEO of BrandOpus to the DBA's Board of Directors.

11/10/2018


Read more >>
markus-spiske-666905-unsplash

Intelligent data gathering


With the DBA Design Effectiveness Awards Call for Entries underway, DBA Head of Services Adam Fennelow shares brief details of two previous winning examples whose robust and effective gathering of customer and colleague insight to inform the design process, has produced some very impressive results.

11/10/2018


Read more >>
img_8525

DBA Annual Survey Report 2018 & Annual General Meeting


DBA members from across the country joined the 2018 Annual General Meeting to be the first in the design industry to learn of the results of the 2019 DBA Annual Survey Report, to approve the appointment of new Board Directors and to hear DBA Chief Executive, Deborah Dawton's plans for the DBA membership in 2019.

11/10/2018


Read more >>
rawpixel-706373-unsplash

Twenty/Twenty mentoring: ‘why wouldn’t you?’


In this quick read, Jane Simmonds shares her thoughts on the rewarding experience of being a mentor on the DBA’s Twenty/Twenty programme.

11/10/2018


Read more >>
success

Why is DBA Twenty/Twenty Mentoring the best investment you’ll make in your business?


We caught up with Twenty/Twenty mentee, Ben Stanbury, founder of Bright Lights Creative to see what impacts the DBA’s mentoring programme has brought to both his business and Ben personally, and why he’s decided to sign-up again this year.

11/10/2018


Read more >>
2-martin-adams-522839-unsplash-copy

Sustainability means shifting from human-centred to ‘humanity-centred’ design


Many of today’s products and consumption patterns are looking increasingly unsustainable and designers have an important responsibility in all this. The fact that the design of all this wasteful stuff dictates 80% of its impacts, it's right to ask whether the way we design today is fit-for a sustainable future?

11/10/2018


Read more >>
bigger

What do you do if you want to grow without getting bigger?


Wanting to stay small and nimble in size, yet not limit the ambitions of staff, DBA member 4c introduced an innovative model, which has grown the business on many levels.

11/10/2018


Read more >>
photo-1523958203904-cdcb402031fd

Insurance to meet your business needs


While insurance might not necessarily be front of mind, it’s a consideration that shouldn’t be taken lightly when protecting your business from both a financial and reputational perspective.

27/09/2018


Read more >>
mentee

A Twenty/Twenty mentee on the programme’s value


In this two minute read, Helen Fairely explains how the DBA's Twenty/Twenty mentoring programme has significantly benefited her business, 6-2 design.

27/09/2018


Read more >>
sawyer-bengtson-348083

Twenty/Twenty: a shared experience


Ape Creative's MD and Creative Director discuss taking part concurrently in the DBA's Twenty/Twenty mentoring scheme and the profound and significant results it delivered.

26/09/2018


Read more >>
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