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You can benefit from a free legal health check provided by Humphries Kirk as part of your membership. 

“For a small business like ours, the health check has been really valuable in giving us a better understanding about legal best practice. I have been amazed with the service Humphries Kirk has provided us with. It’s rare to find genuinely excellent quality customer service these days but the guys at HK definitely seem to have gone above and beyond. I am delighted to have joined the DBA and to have met with HK. My experience of working with them so far has been worth our annual DBA membership on it’s own,” says James Hill, Director of Fudge Animation.

Image credits: © Roman Motizov | © Paisit Teeraphatsakool Dreamstime.com

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DBA Roundup


A roundup of need-to-knows, industry expertise, and exclusive resources, along with details of the direct support the DBA can provide to your design business.

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Inside the judging room


Celebrating two years chairing the Design Effectiveness Awards judging panel, Clive Grinyer takes a look behind the judging process. Read on for insight to help you grab the judges' attention, prepare your submissions and enter by 27 November 2020.

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The DBA interviews Diageo’s Jeremy Lindley


Delve into the business of design with Diageo's Global Design Director Jeremy Lindley, as he discusses the company's approach to design effectiveness in this interview with the DBA.

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DBA member catch-ups: a glimpse into the moments that shape our week


Amongst the idea-churning, problem-solving and lively discussions, agency leaders use our regular member catch-ups to share a little creative inspiration. Take a glimpse into some of the moments that have shaped past weeks within the design industry through 2020.

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The Arçelik Experience Centre, Fitch

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DBA Design Effectiveness Awards 2021: A note on COVID-19 as an influencing factor on your entry


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Coronavirus resource: Our weekly roundups include a message from DBA Chief Executive, Deborah Dawton. If you have missed any of her key takeaways or pointers from previous weeks, watch them here.

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Guinness Hero Harps wins Grand Prix


Guinness restored its impact at bar with the disruptive new Hero Harp fount, which has won Diageo, Bompas & Parr, Design Bridge and Dolmen the prestigious DBA Design Effectiveness Awards Grand Prix.

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Main Content

Case: Challs International and their Buster brand

Gold winner: Buster Plughole Care Client: Challs International Design: Elmwood

With limited budgets, Challs International’s main marketing investment is in design. Its ongoing design investment and long-term collaboration with agency Elmwood has elevated its Buster brand from obscurity to a serious category contender in the last decade, and Challs are convinced on the value design brings to their business.

“When you don’t have huge above the line budgets, you need to invest wisely. The focus of our investment for 12 years has been using the power of design to cut through at the point of sale, and that has been pivotal in making Buster the No.1 brand”, says Challs International’s MD, Graham Burchell.

Buster emerged from obscurity on to the supermarket shelves following a brand overhaul by Elmwood in 2004. Since then the company has continued to invest in design. A brand evolution in 2009 helped elevate the brand to No.2 in the sector, but by 2013 the continuing global recession and competition from well-financed mega brands in the UK plughole category, meant the market wasn’t exactly free flowing. With specific objectives to create a platform for sustained growth, to expand internationally and ultimately to claim the top slot in the UK market, Challs chose to invest in design once more, and Buster has made it to the top of the market with packaging that cuts through at the point of purchase.

The objectives:business
  • Develop a strategy and platform for growth, both in the UK and abroad which would double UK value sales by 2017 (5 year plan)
  • To strengthen the impact of the Buster brand on shelf, in order to become the No.1 brand in the market sector by January 2015

In a sector where consumers are normally faced with a wall of power graphics, Buster challenged category norms and contrasted with simple, calm design and a change of tone, becoming the No.1 plughole brand in the UK market months ahead of target in May 2014, and reducing its heavy reliance on sales of one of its products.

The results:

Buster is well and truly on track to achieve its 5 year plan of doubling value sales way ahead of schedule.

  • In 2014 sales were up over 50% in a market growing by 13.9%
  • Sales grew from £6.65million pre-redesign in 2012 to £11.47million in 2014
  • Listings have been secured in 5 new international markets
  • The workforce has increased by 20% off the back of this success

Elmwood and Challs International’s GOLD winning DBA Design Effectiveness Awards submission can be viewed in full here.

Image credits: © Rawpixelimages Dreamstime.com | © Ivaylo Sarayski Dreamstime.com

jason-leung-unsplash

DBA Roundup


A roundup of need-to-knows, industry expertise, and exclusive resources, along with details of the direct support the DBA can provide to your design business.

28/09/2020


News


Read more >>
beazy-unsplash

Inside the judging room


Celebrating two years chairing the Design Effectiveness Awards judging panel, Clive Grinyer takes a look behind the judging process. Read on for insight to help you grab the judges' attention, prepare your submissions and enter by 27 November 2020.

28/09/2020


News


Read more >>
image-1

The DBA interviews Diageo’s Jeremy Lindley


Delve into the business of design with Diageo's Global Design Director Jeremy Lindley, as he discusses the company's approach to design effectiveness in this interview with the DBA.

28/09/2020


News


Read more >>
dba-dea-judges-at-work

DBA Design Effectiveness Awards: Take a look inside the judging


Take a look at the people who determine who takes home a Bronze, Silver or Gold DBA Design Effectiveness Awards. Nowhere is the quality and effectiveness of the design industry’s offer more evident than across the case studies recognised in the DBA Design Effectiveness Awards.

09/09/2020


News


Read more >> >>
ian-schneider-tammbr4okv4-unsplash-1

DBA member catch-ups: a glimpse into the moments that shape our week


Amongst the idea-churning, problem-solving and lively discussions, agency leaders use our regular member catch-ups to share a little creative inspiration. Take a glimpse into some of the moments that have shaped past weeks within the design industry through 2020.

26/08/2020


News


Read more >>
The Arçelik Experience Centre, Fitch

DBA Design Effectiveness Awards 2021: Open for entries


The DBA Design Effectiveness Awards 2021 is now open for entries. Download your entry pack to evidence your success and demonstrate the results that your design delivers.

20/07/2020


News


Read more >>
maddi-bazzocco_unsplash

DBA Design Effectiveness Awards 2021: A note on COVID-19 as an influencing factor on your entry


Read the latest update to entry rules for the DBA Design Effectiveness Awards 2021.

17/07/2020


News


Read more >>
training-workshops-2-22

DBA community: we are listening


A message from the DBA team.

11/06/2020


News


Read more >>
lina-silivanova-6ykbeudk7rm-unsplash-2

Thoughts and insight from DBA CEO during COVID-19


Coronavirus resource: Our weekly roundups include a message from DBA Chief Executive, Deborah Dawton. If you have missed any of her key takeaways or pointers from previous weeks, watch them here.

08/06/2020


News


Read more >>
image-4

Guinness Hero Harps wins Grand Prix


Guinness restored its impact at bar with the disruptive new Hero Harp fount, which has won Diageo, Bompas & Parr, Design Bridge and Dolmen the prestigious DBA Design Effectiveness Awards Grand Prix.

03/06/2020


News


Read more >>
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