Main Content

If that sounds a little nerve wracking for some, then that actually could be a good thing. Neuroscientist Dr David Rock believes that ‘a little fear is the best condition for learning’ and Greenwich based agency, Cog Design has found with its ‘knowledge sharing initiative’, that “Often the people who are most nervous about presenting are the ones who feel the most benefit,” according to Founder Michael Smith.
Cog set up their initiative (where team members share their training experiences), for all sorts of reasons, but the key ones were, says Michael, because “it’s great experience for each of us to practice presenting stuff in a safe and non-threatening environment (rather than jumping straight into a boardroom of clients). Whoever is talking will be the ‘expert in the room’, which gives a great position of confidence to even the most nervous public speaker. It’s also expensive (in time more than money) for us to attend things that take us away from billable work, so we want to get the most out of that investment.”

Dr. David Rock describes learning that fits with the way our brain operates as “facilitating insights, in social situations that matter, over time”. He believes that ‘insights are more likely to be generated when we have time to reflect on content delivered with sufficient spacing to allow our pre-frontal cortex time to process information’* – so in other words, building in reflection time is a good thing; something Cog also believe is a benefit. “Everyone learns in different ways – some people find it invaluable to have the opportunity to recap and get their thoughts in order; that definitely helps those people to ‘own’ that knowledge and put it into practice,” he says.

“Asking someone to share their learning is a great way to creatively test them on the experience,” says Emily, “this not only passes on knowledge, but also helps both the individual and the organisation really consider and understand how the learning can be valuable from an individual perspective as well as for the wider business.”

 

Cog’s philosophy is to try to engender a culture of sharing that runs through everything they do, but is especially true of events and training they’ve invested in. They ask anyone who has been on a course, attended a conference, or training event, to tell the rest of the team about it.
“It’s not compulsory but we encourage people to give a presentation about their experience,” says Michael. That can be a review of the event, a summary of the highlights, or a full-on recreation of the whole thing. Usually it sits somewhere between those.

“There’s no set way of doing it – sometimes we save them up for our annual ‘discussion day’, when the whole team are gathered and we are focused on learning and talking, or we might all get together one lunchtime, or extend our weekly staff meeting to include a quick presentation,” he adds.

Michael believes the business has benefitted from a more knowledgeable and more confident team, whilst also building an impressive library of PDFs and presentations that everyone can refer back to. “The difference in confidence levels is tangible and lovely to see,” he says.

Developing your team can deliver multiple, wide-ranging benefits across your business. By actively embedding new learning into practice you’ll maximise your training investment whilst positively impacting on your team.

* Trisha Carter, blogging at the AHRI Convention / Neuroscience – Rethinking everything

About: Hannah Paterson

Hannah Paterson is Insight and Content Editor at the DBA.

For more information on DBA membership click here.
E: hannah.paterson@dba.org.uk

Image credits: © Loeskiboom Dreamstime.com

DBA Roundup


A roundup of industry expertise, exclusive resources, business support and tools for your design business.

18/05/2022


News


Read more >>
shortlist

Meet the DBA’s new Chair


At our recent AGM, we we were delighted to welcome a new Chair of the DBA Board, ELSE's Founder Warren Hutchinson.

17/05/2022


News


Read more >>

My Life in Design: new podcast series


Lifting the curtain on some of the design sector's most respected names, tune in to the Design Community Hub's new podcast.

17/05/2022


News


Read more >>

The biggest issues facing design agencies


There are a number of issues facing agencies at the moment which are applying pressure to everyday...

17/05/2022


News


Read more >>

DBA Members’ Forum | May summary


In the latest DBA Members' Forum we were joined by guest High-Stakes Leadership Mentor, Sally...

04/05/2022


News


Read more >>

Free Pitching: how to respond


How do you tackle client requests to free pitch? The DBA's Head of Services, Adam Fennelow shares valuable pointers on how best to respond.

04/05/2022


News


Read more >>

New appointees to the DBA Board of Directors


We're delighted to welcome three new Directors to the DBA Board. TDC PR Founder & Managing Director, Tim Duncan, A Better View...

28/04/2022


News


Read more >>

DBA Members’ Forum | April summary


In the latest DBA Members’ Forum we were joined by guests Matt Hocking, Creative Sustainability Officer and Founder at Leap, and Sigrid Brewka-Steeves, Head of Global Retail Environments at PUMA.

06/04/2022


News


Read more >>

Five key take-aways from the What Clients Think Report


The 2022 What Clients Think Report was launched recently in a DBA webinar with the results illustrating how the client/agency relationship has changed as the world emerges from the Covid pandemic. The report is packed with useful insights. Here are five key take-aways.

05/04/2022


News


Read more >>

Ukraine conflict | Resources for businesses


Keep on top of how the conflict in Ukraine is impacting business and how we can support the unfolding humanitarian crisis with these resources.

29/03/2022


News


Read more >>

Main Content

DBA Roundup


A roundup of industry expertise, exclusive resources, business support and tools for your design business.

18/05/2022


News


Read more >>
shortlist

Meet the DBA’s new Chair


At our recent AGM, we we were delighted to welcome a new Chair of the DBA Board, ELSE's Founder Warren Hutchinson.

17/05/2022


News


Read more >>

My Life in Design: new podcast series


Lifting the curtain on some of the design sector's most respected names, tune in to the Design Community Hub's new podcast.

17/05/2022


News


Read more >>

The biggest issues facing design agencies


There are a number of issues facing agencies at the moment which are applying pressure to everyday...

17/05/2022


News


Read more >>

DBA Members’ Forum | May summary


In the latest DBA Members' Forum we were joined by guest High-Stakes Leadership Mentor, Sally...

04/05/2022


News


Read more >>

Free Pitching: how to respond


How do you tackle client requests to free pitch? The DBA's Head of Services, Adam Fennelow shares valuable pointers on how best to respond.

04/05/2022


News


Read more >>

New appointees to the DBA Board of Directors


We're delighted to welcome three new Directors to the DBA Board. TDC PR Founder & Managing Director, Tim Duncan, A Better View...

28/04/2022


News


Read more >>

DBA Members’ Forum | April summary


In the latest DBA Members’ Forum we were joined by guests Matt Hocking, Creative Sustainability Officer and Founder at Leap, and Sigrid Brewka-Steeves, Head of Global Retail Environments at PUMA.

06/04/2022


News


Read more >>

Five key take-aways from the What Clients Think Report


The 2022 What Clients Think Report was launched recently in a DBA webinar with the results illustrating how the client/agency relationship has changed as the world emerges from the Covid pandemic. The report is packed with useful insights. Here are five key take-aways.

05/04/2022


News


Read more >>

Ukraine conflict | Resources for businesses


Keep on top of how the conflict in Ukraine is impacting business and how we can support the unfolding humanitarian crisis with these resources.

29/03/2022


News


Read more >>

Main Content

DBA Roundup


A roundup of industry expertise, exclusive resources, business support and tools for your design business.

18/05/2022


News


Read more >>
shortlist

Meet the DBA’s new Chair


At our recent AGM, we we were delighted to welcome a new Chair of the DBA Board, ELSE's Founder Warren Hutchinson.

17/05/2022


News


Read more >>

My Life in Design: new podcast series


Lifting the curtain on some of the design sector's most respected names, tune in to the Design Community Hub's new podcast.

17/05/2022


News


Read more >>

The biggest issues facing design agencies


There are a number of issues facing agencies at the moment which are applying pressure to everyday...

17/05/2022


News


Read more >>

DBA Members’ Forum | May summary


In the latest DBA Members' Forum we were joined by guest High-Stakes Leadership Mentor, Sally...

04/05/2022


News


Read more >>

Free Pitching: how to respond


How do you tackle client requests to free pitch? The DBA's Head of Services, Adam Fennelow shares valuable pointers on how best to respond.

04/05/2022


News


Read more >>

New appointees to the DBA Board of Directors


We're delighted to welcome three new Directors to the DBA Board. TDC PR Founder & Managing Director, Tim Duncan, A Better View...

28/04/2022


News


Read more >>

DBA Members’ Forum | April summary


In the latest DBA Members’ Forum we were joined by guests Matt Hocking, Creative Sustainability Officer and Founder at Leap, and Sigrid Brewka-Steeves, Head of Global Retail Environments at PUMA.

06/04/2022


News


Read more >>

Five key take-aways from the What Clients Think Report


The 2022 What Clients Think Report was launched recently in a DBA webinar with the results illustrating how the client/agency relationship has changed as the world emerges from the Covid pandemic. The report is packed with useful insights. Here are five key take-aways.

05/04/2022


News


Read more >>

Ukraine conflict | Resources for businesses


Keep on top of how the conflict in Ukraine is impacting business and how we can support the unfolding humanitarian crisis with these resources.

29/03/2022


News


Read more >>
Cookies

We use cookies to help improve our website. By continuing to use this website, you agree to our use of cookies.