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The DBA’s Board of Directors is fundamental to the work we do. Elected from the membership, our Directors possess diverse experience of bringing design to the strategy-setting c-suite of business. They work closely with the DBA’s management team to develop the strategy and frameworks by which we support the sector to drive design ever further up the agenda in business and government, and together as an industry can build universal confidence in design investment.

Francesca Bayliss, Head of Commercial and HR, Bulletproof

bp_team-shots_fran_2018-3“Throughout my career, the DBA has consistently been a great source of information and a benchmark for the design industry. I’ve always respected the DBA as an organisation, and I’d love the opportunity to help shape the DBA of the future.

 

The past year or so has been challenging for us all in different ways. I feel the design industry will not be the same coming out of this and there are tougher times ahead. It’s an opportunity for the design community to come together to embrace change and adapt to a more flexible landscape going forward.

 

I feel it’s a really exciting time for the DBA to be leading the charge on this and I’m looking forward to joining the Board on the journey.”

Pernilla Johansson, Chief Design Officer, Electrolux

microsoftteams-image“Since I first came to learn about DBA, I have increasingly recognised the outstanding work being done to advance design as a strategic business advantage. Good design makes an impact to business, society, people and planet, and its progression is fuelled by questions such as:

 

  • How do we make sustainability more tangible and how do we look at it from a system approach where we come from a clear point of knowledge?
  • How do we inspire and empower sustainable behavior through the design process and by that, make it the preferred choice, with pleasure?
  • How can large corporate in-house design teams and smaller agencies learn from one another more effectively?
  • How do we structure design teams that needs to work in tightly knit multifunctional product teams, while still holding together the experience for the user?

 

It will be a pleasure to engage in this and other aspects of the quest in driving further business advantage by design.”

 

The DBA Board of Directors is Chaired by Jeremy Lindley, Global Design Director at Diageo.  

After many years of service, the Board Directors stepping down this year are Royal Philips’ Sean Carney, 999 Design’s Aileen Geraghty, Kinneir Dufort’s Merle Hall and BrandOpus’ Nir Wegrzyn. The DBA would like to offer our heartfelt thanks and appreciation to Sean, Aileen, Merle and Nir for their commitment to, and support of the DBA over the years.

Further details about DBA Directors, other members of the Board and its role, can be found here.

Image credit: 

Nico Smit | Unsplash

Francesca Bayliss, Bulletproof

Pernilla Johansson, Electrolux

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The entry pack

If you’re thinking of entering the DBA Design Effectiveness Awards, the first thing you’ll need to do is thoroughly read the 2022 Entry Pack. It contains all the information you’ll need to write your entry, including clear guidance on what the judges are looking for, suggested metrics for proving design effectiveness, how to isolate and prove the impact of your work and how to structure your case.

It also details the crucial rules for entry and details all the practical steps you need to take to enter.

Read the entry pack.

Allow timehelping

Allow time to research, compile and evaluate data for your entry prior to writing, and then time to draft your case study, review it, and then tighten it up before submitting.

The DBA team is here to support you through the entry process, from thinking through what might make a good case to submit, to discussing working drafts. We run draft entry consultations until a week before the final deadline, however to encourage you to take advantage of the support we offer and begin writing your cases in good time, there are discounts available on your entry fee if you complete a draft entry consultation* before 1 or 15 October 2021.

helpingEarly entry scoping

If you’d like to chat about a case that you think might make a good entry before you embark on writing it up, or you would like to talk more generally about which of your projects to enter, you can book a meeting or call with one of the DBA team.

Scoping meetings are free for DBA members, £125+VAT for non-members.

 

 

*Draft entry consultations

If you’d like to talk about your entry in detail and have a draft reviewed, you can book a 30-minute consultation with one of the team. Consultations can be booked once you pay for your entry online.

A consultation with one of the team can help with the following elements of your entry:

  • Ensuring your project is suitable.
  • Ensuring your entry is on the right track and that you have structured the case well.
  • Flagging any areas that are missing or weak and ensuring that you have given enough attention to all the required areas.
  • Suggestions around contextual information, how to measure results and other influencing factors to explore. (Please note that we will not be able to do more than provide helpful tips, suggestions and where possible, examples. The onus is on the entrant to have already ensured that they have the most relevant and convincing evidence in their case.)
  • Answering any questions about the entry process.

What we can’t help with:

  • Feedback on previous entries.
  • How the judges might award your case / the likely outcomes of judging.

In order for us to review a draft entry, it must contain substantial information within each of the required sections as described on pages 15 and 16 of the entry pack, otherwise we will be unable to provide you with feedback and you will be unable to claim your discount.

To book a call please email awards@dba.org.uk and we will accommodate you on a first come first served basis.

About: DBA Design Effectiveness Awards

The DBA Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business success.

Judged by business leaders and entered jointly by client and designer, the Awards draw focus onto design’s strategic and commercial value to business. They celebrate what’s possible when the best brains from design and business come together in true partnership and provide powerful evidence that design thinking combined with business acuity can bring about the right conditions for business transformation to occur.

View the Design Effectiveness Awards website for entry information.

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The second virtual DBA Design Effectiveness Awards’ winners announcement was held live online, on Tuesday 15 June. Spanning work for global brands and high street banks to family businesses, sports clubs, start-ups and charities, 28 agency and client partnerships discovered if they’d won Gold, Silver or Bronze awards.

Oxfam Superstore
Oxfam Superstore

“From digital platforms to consumer products, transformative branding to customer service, the depth of impact and scale of reward achieved by the DBA Design Effectiveness Award winners demonstrate the relevance of design to every aspect of business. In the current context there are more opportunities than ever for business and government to capitalise upon design’s capabilities to drive change, and this year’s winners resoundingly prove who dares, wins.” Deborah Dawton, DBA Chief Executive

 

While all of the winning projects prove the powerful impact of design on business success, the judges found ten particularly outstanding, awarding them coveted Gold awards. The Gold winners are:

Sodexo with Without for Modern Recipe - Gold and Grand Prix

image-6-copyimage-1 

 

The creation of a new brand for Sodexo’s corporate food offer covering every aspect from proposition and identity, to customer experience, interiors, packaging, menu cycles and marketing comms. The Modern Recipe brand transformed corporate canteens across nine countries into thriving spaces to eat, meet, work and relax following the 2017 launch, increasing dining rates 45% and revenue 60% at one key site, and pushing whole business forwards. Read more >

Cafédirect with Family (and friends) for Cafédirect Branding & Packaging - Gold

Cafedirect_DBA imagesA bold new identity and pack design transformed the fortunes of ethical coffee company Cafédirect enabling it to increase the money going back to growers by 27% in 2019. Read more >

Potts’ Partnership with This Way Up for Potts’ Packaging - Gold

image-3Accelerating sales, the ‘stock in a can’ packaging solution was so successful it saved 1.3 tonnes of plastic waste in a year and the business has grown from 10 to 25 staff to meet demand. Read more >

Fourth Wave Wine with Denomination for Tread Softly - Gold

Eye-catching design enabled new, low-alcohol Australian wine brand to secure distribution in 2,500 stores and exports to New Zealand, Canada and Europe within 18 months from launch. Read more >

BrewDog Distilling Company with LOVE. for LoneWolf Gin Re-brand - Gold

r7_bd_lw_slimcanb_v2A dramatic makeover of this gin brand increased retail listings 500%, reduced cost of goods sold by 44% and unlocked an innovation opportunity for BrewDog Distilling Company. Read more >

Lloyds Banking Group with M Worldwide for The Bank of Scotland Flagship Branch - Gold

Reimagining this flagship through service, proposition and environment design has created a completely new financial services experience for customers and all refurbished Bank of Scotland branches will be modelled on the scalable design. Read more >

Soapsmith with Bulletproof for Soapsmith Repositioning & Rebrand - Gold

image-3-copy-2Sales leapt 75% (against 30% target), overseas listings were gained and the business expanded, taking on a second unit and three new staff following its repositioning and redesign. Read more >

Princes with BrandOpus for Princes Branding - Gold

image-4-copyA re-invigorated identity and pack design drove brand reappraisal; 320,000 extra shoppers consumed Princes’ products and brand value grew +8.8% YOY, outpacing competitors in the canned category. Read more >

Whitby Seafoods with BrandOpus for Whitby Seafoods Branding - Gold

image-4This memorable new identity and packaging design solution which uses 85% less plastic, added £8 million in sales growth without any media spend, and increased penetration 40.1%. Read more >

Lakrids by Bülow with Pearlfisher for Lakrids by Bülow Rebrand - Gold

image-1-copy-6Gourmet liquorice brand achieved 139% bottom-line comeback through design, despite COVID-19’s impact on retail operations. Turnover grew +16% YOY versus 2% category growth. Read more >

Castle Fine Art website
Castle Fine Art website

As well as the Golds, all of the Silver and Bronze award winners also demonstrate the integral role design plays in transforming businesses, improving societies and enhancing people’s lives. Among them Modern Human’s redesign of Tesco Bank’s customer services operation, Thursday’s new customer-focused website for Castle Fine Art, DCA’s product design for Reckitt’s Air Wick Essential Mist vaporiser and HMA’s digital web platform and app for DigiBete which saw it become the primary paediatric diabetes resource signposted on NHS.uk and has led to it saving the NHS £442,370 per annum by reducing the need for clinical contact.

Established in 1989, the DBA Design Effectiveness Awards recognise and celebrate the compelling influence of design on the success of a project or business. Crucially, the awards are evidence-based, the impact of design measured and verified.

DigiBete web platform and app
DigiBete web platform and app

The Awards are entered jointly by client and designer and winning projects have been rigorously judged by business leaders from organisations such as Costa Coffee, Electrolux, eve sleep, FT, Harley Davidson, Puma, TfL and Virgin Atlantic in three rounds of judging. The Grand Prix award was selected by a special judging panel which included Diageo’s CEO Ivan Menezes and businesswoman and entrepreneur Deborah Meaden.

clive-grinyer“Despite these challenging times, the standard of applications and quality of stories was stronger than ever. The judges, as rigorous as usual, were able to identify compelling and inspiring stories that showcase how and why design, as we look forward to new horizons, is vital to our future. This year is a celebration of courage and achievement in the face of great challenges across all aspect of business. Congratulations to all of the DBA Design Effectiveness Award winners who have achieved so much, by design.” Chairman of the Judges, Clive Grinyer

DBA Design Effectiveness Awards 2021 winners:

Award Project Agency  Client
Silver Kit & Kin Branding B&B studio Kit & Kin
Gold Princes Branding BrandOpus Princes
Silver Rustlers Visual Identity & Packaging BrandOpus Rustlers
Gold Whitby Seafoods Branding BrandOpus Whitby Seafoods
Bronze Anadolu Efes Spor Kulübü Identity Brown & Co Anadolu Efes Spor Kulübü
Bronze Apetina Branding Bulletproof Arla
Gold Soapsmith Repositioning & Rebrand Bulletproof Soapsmith
Silver Johnnie Walker Blue Label Butterfly Cannon Diageo
Silver Lind & Lime Gin Contagious Port of Leith Distillery
Silver Air Wick Essential Mist DCA Reckitt
Bronze Nûby UK Packaging DECIDE. Nûby UK
Gold Tread Softly Denomination Fourth Wave Wine
Silver Cadbury Heroes Design Bridge Mondelēz International
Bronze Voyager X Ergodesign Globe-Traveller
Gold Cafédirect Branding & Packaging  Family (and friends) Cafédirect
Silver DigiBete Digital Platform HMA DigiBete
Gold LoneWolf Gin Re-brand LOVE. BrewDog Distilling Company
Gold The Bank of Scotland Flagship Branch M Worldwide Lloyds Banking Group
Bronze Tesco Bank Customer Service Transformation Modern Human Tesco Bank
Bronze Oxfam Superstore One Fine Day Design Oxfam
Gold Lakrids by Bülow Rebrand Pearlfisher Lakrids by Bülow
Bronze We Care Too Campaign Sail Creative Newcastle Carers
Silver Henderson’s Relish Rebrand Springetts Henderson’s Relish
Silver Skips This Way Up KP Snacks
Gold Potts’ Packaging This Way Up Potts’ Partnership
Bronze Castle Fine Art Website Thursday Castle Fine Art

Gold & Grand Prix

Modern Recipe Without Sodexo

Silver

Kirkstall Brewery Repositioning WPA Pinfold Kirkstall Brewery
Air Wick Essential Mist
Air Wick Essential Mist

All of the winners results and full case studies can be viewed here: effectivedesign.org.uk/winners

DBA Design Effectiveness Awards 2022

dba_2016_high-033The call for entries for the 2022 DBA Design Effectiveness Awards starts soon. Put your business in the frame to win one: sign up for news and to receive the entry pack when it launches this summer. The entry deadline will be on 5 November 2021. 

Image credits: 

Oxfam Superstore | Oxfam | One Fine Day Design 

Modern Recipe | Sodexo | Without 

Cafédirect Branding & Packaging | Cafédirect | Family (and friends)

Potts’ Packaging | Potts’ Partnership | This Way Up 

Tread Softly | Fourth Wave Wine | Denomination 

LoneWolf Gin Re-brand | BrewDog Distilling Company | LOVE.

The Bank of Scotland Flagship Branch | Lloyds Banking Group | M Worldwide 

Soapsmith Repositioning & Rebrand | Soapsmith | Bulletproof

Princes Branding | Princes | BrandOpus

Whitby Seafoods Branding | Whitby Seafoods | BrandOpus

Lakrids by Bülow Rebrand | Lakrids by Bülow | Pearlfisher

Castle Fine Art Website | Castle Fine Art | Thursday 

DigiBete Digital Platform | DigiBete | HMA 

Clive Grinyer, Chairman of the DBA Design Effectiveness Awards judges 

Air Wick Essential Mist | Reckitt | DCA

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Modern Recipe | Sodexo and Without | Grand Prix and Gold

Castle Fine Art Website | Castle Fine Art and Thursday | Bronze

DigiBete Digital Platform | DigiBete and HMA | Silver

We Care Too Campaign | Newcastle Carers and Sail Creative | Bronze

Oxfam Superstore | Oxfam and One Fine Day Design | Bronze

All of the 2021 DBA Design Effectiveness Award winners results and full case studies can be viewed here.

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design_effectiveness_awards_2017_-11The call for entries for the 2022 DBA Design Effectiveness Awards starts soon. Put your business in the frame to win one: sign up for news and to receive the entry pack when it launches this summer. The entry deadline will be on 5 November 2021. 

Image credit: 

Castle Fine Art Website | Castle Fine Art and Thursday 

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