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2024 DBA Design Effectiveness Award winners revealed
Spanning work for global companies, major retailers, start-up challengers and beyond, the 2024 DBA Design Effectiveness Award winners have been revealed.
Early entry scopingThe DBA Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business success.
Judged by business leaders and entered jointly by client and designer, the Awards draw focus onto design’s strategic and commercial value to business. They celebrate what’s possible when the best brains from design and business come together in true partnership and provide powerful evidence that design thinking combined with business acuity can bring about the right conditions for business transformation to occur.
View the Design Effectiveness Awards website for entry information.
A bold new identity and pack design transformed the fortunes of ethical coffee company Cafédirect enabling it to increase the money going back to growers by 27% in 2019. 
Accelerating sales, the ‘stock in a can’ packaging solution was so successful it saved 1.3 tonnes of plastic waste in a year and the business has grown from 10 to 25 staff to meet demand. 
Eye-catching design enabled new, low-alcohol Australian wine brand to secure distribution in 2,500 stores and exports to New Zealand, Canada and Europe within 18 months from launch. 
A dramatic makeover of this gin brand increased retail listings 500%, reduced cost of goods sold by 44% and unlocked an innovation opportunity for BrewDog Distilling Company. 
Reimagining this flagship through service, proposition and environment design has created a completely new financial services experience for customers and all refurbished Bank of Scotland branches will be modelled on the scalable design. 
Sales leapt 75% (against 30% target), overseas listings were gained and the business expanded, taking on a second unit and three new staff following its repositioning and redesign. 
A re-invigorated identity and pack design drove brand reappraisal; 320,000 extra shoppers consumed Princes’ products and brand value grew +8.8% YOY, outpacing competitors in the canned category. 
This memorable new identity and packaging design solution which uses 85% less plastic, added £8 million in sales growth without any media spend, and increased penetration 40.1%. 
Gourmet liquorice brand achieved 139% bottom-line comeback through design, despite COVID-19’s impact on retail operations. Turnover grew +16% YOY versus 2% category growth. 
“Despite these challenging times, the standard of applications and quality of stories was stronger than ever. The judges, as rigorous as usual, were able to identify compelling and inspiring stories that showcase how and why design, as we look forward to new horizons, is vital to our future. This year is a celebration of courage and achievement in the face of great challenges across all aspect of business. Congratulations to all of the DBA Design Effectiveness Award winners who have achieved so much, by design.” Chairman of the Judges, Clive Grinyer
The call for entries for the 2022 DBA Design Effectiveness Awards starts soon. Put your business in the frame to win one: 
The call for entries for the 2022 DBA Design Effectiveness Awards starts soon. Put your business in the frame to win one: