Sharing experiences to enrich your business
With this year's 'DBA members discuss...' event series really resonating with the membership, here's a look back at a few snippets from the lively discussions around the country.
News & Views
Here we talk all things design effectiveness, and everything in between – from thought leadership and insights that help strengthen the arguments for design and empower our industry to achieve change together, to the latest industry trends and updates.
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With this year's 'DBA members discuss...' event series really resonating with the membership, here's a look back at a few snippets from the lively discussions around the country.
Health and happiness at work
In the UK only 2% of workers said they'd feel comfortable talking to HR about their mental health. And yet poor mental health is now the number one reason for staff absence*. It's one thing to open up to friends or family, but how do you create an environment where people are happy to talk openly with their colleagues?DBA member, Rufus Leonard's Emily Duncan outlines the steps they've taken to help with the health and happiness of their team.
The repositioning of Vitalite
The dairy-free sector has hit the mainstream. 10% of the UK population are now avoiding dairy as part of a healthy lifestyle, or due to an intolerance. For Vitalite, a dairy-free spread, this was a huge opportunity for growth, but it needed to shake off its established identity as a sunflower spread, rather than a credible dairy alternative.
A larger slice of Pi
The 'Raspberry Pi Official Case' designed by Kinneir Dufort, proves how potent the addition of design to a technology product can be.
One Feeds Two: Rethinking the meaning of good food
We take a look at how, through developing a credible brand, a one-man-band became a global charity and delivered 3.7 million school meals to children in poverty.
Hagkaup: A case of halve the footprint, yet triple the sales
Despite reducing its flagship store’s footprint by 50%, Icelandic supermarket Hagkaup managed to increase sales per square metre by 77% with a new layout design by M Worldwide, which won them a DBA Design Effectiveness Award.
Kontrol: Commanding a change in attitude to design
Commissioned to create differentiation through design and to define the future of the control room market, the resulting Kontrol Command system met or exceeded all original expectations, changed company attitude towards design and won a DBA Design Effectiveness Award.
Where do the women go?
Confronting the gender imbalance of creative roles in design agencies, and how to address gender diversity.
The impact of Twenty/Twenty
Lynne Dobney and United Studio's Chris Bradley were paired as mentor and mentee in the Twenty/Twenty programme last year. Here they share their experiences and why they'd encourage you to get involved.
How to communicate your business ethos to differentiate yourselves from competitors
Design companies are uniquely placed to react positively to this kind of shifting landscape, and have led the way in demonstrating a more thoughtful and alternative way of running their businesses, instilling their brand ethos with things like a renewed focus on people, wellbeing, the environment, education, humanitarian efforts, or community-based initiatives.