Having found the experience ‘transformational’, Andy Gray, MD of StudioLR booked himself and a colleague onto the DBA's mentoring scheme again last year.
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The DBA Twenty/Twenty programme has helped me learn fast from someone who really understands the design industry.
This is my second time on the programme. The first time I worked with Andrew Eyles (CEO / Co-Founder of Bluemarlin). It was transformative and helped me understand how to move StudioLR from a design studio to a design business (which just so happens to be called a studio).
This time round I’ve been fortunate to be paired with Myles Pinfold (Founder and MD of WPA Pinfold). Myles has been sharing with me his experiences of how he built a successful design business. Having Myles as a sounding board has boosted my confidence to make changes (and in some cases the confidence not to), which keep me focused on moving forward.
We also asked our Design Director, Dave King to join the programme. Dave is developing himself to take the step up to Creative Director and is working with a London based CD. He tells us the confidence he’s gaining is invaluable and he’ll soon have all the tools in his kit to make that step.
Be prepared … for blood, sweat and tears because a good mentor will challenge you. It’s not easy, but that’s what gets results.
The bottom line. Yes, financially we’ve had our best years since we started the programme, but the real value is in how we approach our business now. There’s a confidence and understanding in who we are and where we’re heading.
If you’re thinking about it, get your head up from the day-to-day and go for it.
DBA Twenty/Twenty pairs rising industry leaders with established design pioneers for a 12-month one-to-one mentoring relationship. Applications for the 2018 programme are open until 15 November 2017. Why not think about what you need right now, or what you can give and find out more and apply.
Image credit: Francesco Gallarotti | Unsplash
“What’s really special about Heineken, is that design innovation is in the DNA of the company.”
“For a beer brand that never changes its recipe, since over a century that’s always been the same, then design, designing the brand, innovating around the brand, creating the experience around it is of huge importance to keep it engaging and interesting and develop added value.”
“I think creative people will lead the concepts of the future, they will develop the propositions of the future, so I think more and more companies will see the value [of design].”
“Design thinking on its own is not enough. We call it the rule of three: Design thinking, design doing and design culture.”
“A rise in the number of clients in the last few years, asking us ‘please can you help us set up a design outfit?’”
“I’ve had numerous conversations with CIOs and CMOs, who are saying ‘I don’t actually understand where design should sit in the organisation. Who owns design?… all terribly important questions.”
“If it isn’t attached to the mother ship, it isn’t going to succeed.”
“If you’re going to embed a design culture in an organisation, you actually need to get the hearts and minds of the back office people as well.”
“Design thinking is really about a number of things – at its core I think its about putting the end user at the centre of a process for thinking about how to make sense of things.”
“If design is embedded early on, I think you’re going to end up with a better consumer experience in retail and at home.”
“Design culture is everybody working together to get to the best result.”