2024 DBA Design Effectiveness Award winners revealed
Spanning work for global companies, major retailers, start-up challengers and beyond, the 2024 DBA Design Effectiveness Award winners have been revealed.
ForrestBrown have helped secure over £4.5 million in R&D tax credits for DBA members. It’s been fantastic to hear about the positive impact this has had on members’ businesses, and to see those who hadn’t considered themselves eligible for R&D tax credits benefiting from this member service.
There have been recent reforms to R&D tax relief, which ForrestBrown have been helping members understand and navigate so they can capture the full value of their innovation and protect their business from risk.
Following the announcement of the Chancellor’s Spring Budget on further changes to the UK’s R&D tax relief scheme, Jenny Tragner, Director and Head of Policy at ForrestBrown shared her thoughts on the Budget, highlighting that it “was peppered with positive policies to encourage innovation but lacked a coherent narrative to help businesses navigate an increasingly complex tax landscape.”
Tragner continued: “The Chancellor set out his stall to harness British ingenuity, so it is fitting he has taken an inventive approach to reforming R&D tax relief. However, while enhanced support for SMEs is welcome, the qualifying criteria introduces further complexity for businesses already struggling to make sense of the raft of reforms announced at previous fiscal events and set to come into force this April.” Tragner goes into further detail on what the Spring Budget means for UK innovation in this article.
Research and development (R&D) tax credits are a valuable government tax incentive that rewards UK companies for investing in innovation. If a project meets the government’s definition of R&D, you can recoup a percentage of your innovation costs.
Many of our members aren’t aware they can benefit from R&D tax credits, haven’t heard of the incentives, or if they have, don’t think they are eligible.
ForrestBrown, the largest specialist R&D tax credit consultancy in the UK, have delivered over £4.5 million in R&D tax credits to DBA members and can show you:
• how your business can qualify
• how much R&D tax incentives can be worth to your business
• the positive impact of claiming, with real-world examples from your fellow members
Contact Adam Fennelow at the DBA, who can set up an initial discussion with ForrestBrown to see if you are eligible.
The DBA Design Effectiveness Awards recognise projects that demonstrate design’s tangible effect on business, society and people’s lives. From positively impacting gross margin to the creation of new markets, from improved recruitment to increased loyalty, from reduction in production costs to job creation, the achievements of the shortlisted winners are significant and wide-ranging and demonstrate that no matter the size of the business or budget, design creates competitive advantage.
Congratulations to the 23 winning agency and client partnerships and thank you to our fantastic judges who brought their insight and experience to rigorously judge the entries. View the full list of judges here and browse the 2023 DBA Design Effectiveness Awards shortlisted winners below.
On Thursday 29 June from 3:30pm BST, our 2023 winners will find out if they’ve won Gold, Silver or Bronze at the DBA Design Effectiveness Awards 2023 winners announcement.
Says DBA CEO, Deborah Dawton: “I’d really recommend joining us for the free, online event. The complexity of challenges faced by companies, societies and the planet today provide unparalleled opportunities for design. To capitalise on these, we should all be enhancing our ability to articulate the value design can add, and the event is a great way to do just that. It’s a lively, fascinating, celebratory look at the wide-ranging impact of design – do join us and soak it all up.”
Tune into the live broadcast to celebrate the power of design and toast the success of our 2023 winners. Register here.
Business | Consultancy | Project title |
Peter’s Yard | B&B studio | Peter’s Yard rebrand |
Retail Trust | Baggi | Retail Trust purpose and brand identity |
Solar Energy UK | Brand Ethos | Solar Energy UK rebrand |
Purdey’s | BrandOpus | Purdey’s brand redesign |
Diageo | Bulletproof | Smirnoff Raspberry Crush |
Mondelēz International – Australia | Bulletproof | Cadbury 100 campaign |
Diageo | Butterfly Cannon | Black Dog Scotch Whisky redesign |
Gordon & MacPhail | Contagious | Gordon & MacPhail redesign |
Diageo | Dolmen Design & Innovation | Guinness NitroSurge |
Avast | Else | Avast digital experience redesign |
Company of Animals | Family (and friends) | Pet Head brand revitalisation |
The Fitzwilliam Museum | Holmes Studio | Hockney’s Eye |
Haleon | Interbrand London | Poligrip redesign |
Skin Sapiens | Lewis Moberly | Skin Sapiens brand and packaging |
Husasmidjan | M Worldwide | Husasmidjan retail store design |
Metro | M Worldwide | Metro convenience retail store design |
Sigtún Thróunarfélag | M Worldwide | Selfoss Town Centre |
Nuud | Mother Design | Nuud re-brand |
Eichhof | Pearlfisher | Eichhof Beer redesign |
Takamaka Rum | Pearlfisher | Takamaka Rum rebrand |
Philips Foundation | Philips Experience Design | The High-Risk Pregnancy Referral Tool |
Lloyds Banking Group | SpaceInvader | Lloyds Bank, 399 Oxford Street |
LUSU | The Engine Room | LUSU naming and branding |
For more information about the DBA Design Effectiveness Awards head here.
Our Members’ Forum takes place on the first Monday of each month, at 4 – 5pm. If you would like to attend, get in touch here.
Our next Members’ Forum will be taking place on Monday 3 April at 4pm BST.