Members’ Area

From receiving expert help and guidance to benchmarking your business’ performance, the Members’ Area is a gateway to resources, services and support specifically developed for those working in the field of design.

Some sections are exclusively accessible to DBA members, connecting you to the extensive range of benefits your membership provides.

DBA membership extends to everyone working within your business – all members of your team can register for their own password – ensuring the whole team benefits.

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Experts

DBA Experts are here to help you navigate the challenges and decisions you face as you grow your business. Our register of accredited expert consultants have sustained and relevant experience in supporting the design industry, so you can rest assured that you will be getting sound, high-level support.

Our Experts have extensive experience supporting the creative industries and are:

  • DBA approved.
  • Recommended by peers.
  • Reference checked.

If you’re interested in becoming a DBA Expert find out more. Alternatively email Adam Fennelow or call 020 7251 9229 for more information.

Lucy Mann


Lucy helps agencies optimise their new business performance.

Areas of Expertise: Financial planning, People, Sales & Marketing


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Lucy Unger DBA Expert

Lucy Unger


Lucy helps put your issues into context. As a highly experienced, commercial and culturally fluent business leader she understands what questions to ask, and when, to help you and your business move forward. As someone who constructively challenges you, she makes it less lonely at the top.

Areas of Expertise: Business strategy & processes, Financial planning, People, Sales & Marketing


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Lynne Elvins


Lynne ensures that business owners and senior teams invest wisely in design by providing independent consultancy or interactive workshops for groups to master the professional practice of design management, and how to align design with strategic business goals for competitiveness, growth, sustainability and transformation. This results in clearer strategic priorities, boosted creativity, defined end-user perspectives, effective design briefs and the right designers being commissioned for success.

Areas of Expertise: Business strategy & processes, C-suite design foresight, People, Sales & Marketing, Strategic design management


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Martin Varley


Martin helps to maximise the value of your business: by advising on the way in which people organise themselves, and the way in which the business is organised, to reduce risk. This includes protecting and preserving your IP rights and getting contracts right.

Areas of Expertise: Business strategy & processes, Financial planning, Legal & ethical, People


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Michael Thomson


Through facilitating design-led strategy thinking for growth, Michael helps businesses and organisations around the world evolve their visions and strategies for growth.

Areas of Expertise: Business strategy & processes, C-suite design foresight, Leadership, People, Sales & Marketing, Strategic design management


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Michelle Dixon


Michelle provides strategic construction law advice on construction contracts and disputes.

Areas of Expertise: Legal & ethical, People


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Natasha Ellard-Shoefield


Natasha specialises in helping design agencies grow through the acquisition of new clients via a targeted business development strategy.

Areas of Expertise: Business strategy & processes, People, Sales & Marketing


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Neil Pfister


Neil has spent all his working life in Technology, Media and Telecoms, initially founding two IT start-ups with a focus on design and software development, and latterly as a solicitor in the field.

Areas of Expertise: Business strategy & processes, Financial planning, Legal & ethical, People


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Ralph Ardill


Ralph is an internationally recognised independent expert on brand transformation, culture change and experience design. He is also a respected writer and speaker with over 30 years experience in the creative industries on both client and agency side.

Areas of Expertise: Business strategy & processes, C-suite design foresight, Financial planning, People, Sales & Marketing


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Russell Edson


Russell can assist with gaining reductions in tax liabilities via the UK Patent Box tax relief system. He often works closely with mixed client/design consultancy project teams and can advise on the IP rights and risks of either the end client or the design consultancy.

Areas of Expertise: Legal & ethical


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