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How to buy design: 04 Pitch guide


For use when preparing for a pitch with designers.

Advice for clients


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How to buy design: 05 Pitch brief


For use in briefing the designers on what you require from them at the pitch meeting.

Advice for clients


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How to buy design: 06 Pitch score sheet


For use when scoring the designers in the pitch.

Advice for clients


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How to buy design: 07 Pitch feedback


For use when giving feedback to unsuccessful designers.

Advice for clients


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How to buy design: 08 Asking for a proposal document


Asking for a proposal document.

Advice for clients


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How to buy design: 09 Proposal score sheet


For use in scoring a response to the brief.

Advice for clients


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Catherine Allison


Catherine provides pitching, presentation and communication skills training for teams and individuals in agencies and creative-minded businesses.

Areas of Expertise: Leadership, People


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Ralph Ardill


Ralph is an internationally recognised independent expert on brand transformation, culture change and experience design. He is also a respected writer and speaker with over 30 years experience in the creative industries on both client and agency side.

Areas of Expertise: Business strategy & processes, C-suite design foresight, Financial planning, People, Sales & Marketing


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Jeremy Davies


Jeremy works with consultancies to bridge the gap between positioning and proposition, and be more proactive and productive in their approach to business development. He helps creative people maximise their resources, nurture a new business culture and find the right blend between sales and marketing. An experienced mentor, and a hands-on, creative marketer and writer, he helps empower agency owners, and their new business teams, to create better content, and get better results.

Areas of Expertise: People, Sales & Marketing


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Julian Davies


Julian has spent over 25 years working with design and other creative agencies helping them become more profitable grow and, if required, help them sell.

Areas of Expertise: Business strategy & processes, Financial planning, Legal & ethical, People


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