Main Content

Says Sir Bazalgette, “Not only are the Creative Industries themselves likely to grow as a proportion of our economy, other industries rely on creative disciplines – such as Design and Advertising – to thrive. The cultural and creative sectors are the engine of the UK’s international image and soft power.”

This assertion to growth is reflected by design industry trends, as found by the DBA’s Annual Survey:

alexander-limbach-dreamstime_l_53574541-copyGrowth:

• Average gross income generated per head has grown by 3.8% to £89,992 (up from £86,700 in 2016). (NB this figure includes freelancers as well as permanent staff to give a realistic representation of how income is earned)

• 67% of agencies are expecting an overall rise in gross income over the next 12 months, with 18% expecting a rise of over 10%.

• Income from overseas clients has grown 3% in a year, up from 20% of overall income to 23%.

• Many agencies are looking to ‘staff up’ over the coming 12 months, with 56% of agencies planning to expand their workforce.

Confidence levels:

mentoring• Over three quarters of respondents have a positive outlook on their business’ health: 77% reported that business was ok or doing great and growing compared to 65% after the EU Referendum vote in 2016.

• And the number of businesses that are concerned about business health or are struggling to stay in business has dropped: Down from 17% in 2016 (post Referendum) to 9.5% in 2017.

• In a further sign of confidence, a majority of staff are likely to receive pay rises in the coming year: 79% of senior staff, 81% of middleweight, 83% of junior.

Says DBA CEO Deborah Dawton, “We are seeing that in the current economic and political landscape both Business and Government are placing ever greater value on design’s intrinsic capabilities to solve complex challenges and deliver competitive advantage. As confidence in design investment grows, so should the confidence of the industry itself grow and despite difficult trading conditions, it’s heartening to see this being translated into a positive business outlook by DBA members, as demonstrated by the findings of our Annual Survey Report.”

The 2017 DBA Annual Survey Report includes analysis by Esther Carder, Partner at Kingston Smith and is published exclusively for DBA members. 

The report analyses in detail design agency fees, salaries, utilisation, income, recovery rates and benefits to enable DBA members to benchmark their businesses as well as helping them to develop pay and benefits strategies to attract and retain the best talent.

If you’re not yet a DBA member and would like to join to access the Report’s findings, call the membership team on 020 7251 9229 or email membership@dba.org.uk 

“The DBA Annual Survey Report is essential in helping us to benchmark what we pay our staff and what we charge clients, in order to remain competitive.” Andy West, Director, MultiAdaptor

pegasus pegasus
pegasus pegasus

The Report is supported by Pegasus Systems.

Image credit: Alexander Limbach | Dreamstime

Image credit: Pedro Antonio Salaverría Calahorra | Dreamstime

Image credit: Jungwoo Hong | Unsplash

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Main Content

DBA Design Effectiveness Awards 2018 | shortlist

Business Agency Project title
Maplin 20.20 Maplin: Store of the future
Bergen International Festival ANTI Bergen Bergen International Festival rebrand
Pip & Nut B&B Studio It’s the nuts
Diageo India Bloom Royal Challenge: Engaging a new generation
Maxxium España Brandhouse Larios: The mediterranean gin
McCain UK BrandOpus McCain Shake Shake Fries
Dairy Crest BrandOpus Vitalite
PizzaExpress Bulletproof PizzaExpress retail range redesign
Ernest Jackson & Co / Mondelēz International Bulletproof Bassetts Vitamins redesign
Marston’s Butcher & Gundersen Wainwright: The golden beer
Unilever Comfort Coley Porter Bell Comfort Summer Limited Edition
USP Zdrowie Creative Leap Inovox Express
RB DCA  Air Wick Scented Oil Warmer
The Travelling Bee Company DECIDE. The Travelling Bee Company
Four Winds Denomination Four Winds Vineyard
Unilever Design Bridge Matcha Green Tea: Reinventing a classic
Essity Design Bridge Tena Men: Tackling a taboo
Danone Dragon Rouge Light & Free Yoghurt
Homeward Bound Elmwood Our planet in our hands
Day One Elmwood Signposting the journey back to life
London Beer Lab Elmwood Raising the bar for London Beer Lab
Mars Elmwood Golden Eggs
Procter & Gamble Elmwood Fairy cleans up for P&G
Dubai Airports Engine Service Design The Dubai Airports Hospitality Programme
The Dell Good Branding The Dell
Advanced Graymatter FairITales
Zumtobel Group GW+Co THORNeco: Meet the family
Java Republic  Honey Java Republic: Something’s been brewing
GSK Interbrand Sensodyne True White
AB InBev Jones Knowles Ritchie  Budweiser: Taking back the ‘AmeriCan’ summer
Buttermilk Confections Kingdom & Sparrow Buttermilk rebrand
Raspberry Pi Kinneir Dufort Raspberry Pi Official Case
Lund Halsey LA Design Kontrol Command – Control Room Consoles
Tata Global Beverages Landor Brewing warmth and growth for Tetley
Hagkaup M Worldwide Hagkaup Smaralind: Happy Shopping!
Imperial College Business School OPX Imperial College Business School visual identity
Cornerstone Path Cornerstone: Delivering a smooth shave
Interflora Denmark Pearlfisher ASK: Beer from Interflora Denmark
Seedlip Pearlfisher Seedlip: The art of nature
Nestlé USA Pearlfisher Putting the love back into Lean Cuisine 
Sadler’s Wells Red&White Sadler’s Wells
Glasgow Prestwick Airport Stand Repositioning Glasgow Prestwick Airport
The Tofoo Company StormBrands The Tofoo Company
Carlsberg UK Taxi Studio Carlsberg: a story of brand reinvigoration
AEG Powertools The Canopy Studio AEG POWERTOOLS warranty campaign
London’s Air Ambulance The Clearing London’s Air Ambulance
One Feeds Two The Clearing One Feeds Two
James Heal Thompson Brand Partners James Heal: Setting the standard
YPO Thompson Brand Partners YPO: Public Value Champions
Brew York Craft Brewery United by Design Brew York Craft Brewery brand packaging
Waitrose Waitrose Graphic Design Waitrose 1
HI-Mark International – Body Sculpture WPA Pinfold Body Sculpture: Getting a classic brand back in shape
Bulwark WPA Pinfold Bulwark: The new world cider

SPONSORED BY

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For full information about the DBA Design Effectiveness Awards, including winning case studies from 2017 please click here.

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Main Content

thoughtsMark van Iterson, Director Global Heineken Design, Heineken International

“What’s really special about Heineken, is that design innovation is in the DNA of the company.”

“For a beer brand that never changes its recipe, since over a century that’s always been the same, then design, designing the brand, innovating around the brand, creating the experience around it is of huge importance to keep it engaging and interesting and develop added value.”

“I think creative people will lead the concepts of the future, they will develop the propositions of the future, so I think more and more companies will see the value [of design].”

thoughtsMark Curtis, Founder and Chief Client Officer, Fjord

“Design thinking on its own is not enough. We call it the rule of three: Design thinking, design doing and design culture.”

“A rise in the number of clients in the last few years, asking us ‘please can you help us set up a design outfit?’”

“I’ve had numerous conversations with CIOs and CMOs, who are saying ‘I don’t actually understand where design should sit in the organisation. Who owns design?… all terribly important questions.”

“If it isn’t attached to the mother ship, it isn’t going to succeed.”

“If you’re going to embed a design culture in an organisation, you actually need to get the hearts and minds of the back office people as well.”

“Design thinking is really about a number of things – at its core I think its about putting the end user at the centre of a process for thinking about how to make sense of things.”

thoughtsRon Burrage, Sr. Director, Head of Global Design, The Hershey Company

“If design is embedded early on, I think you’re going to end up with a better consumer experience in retail and at home.”

“Design culture is everybody working together to get to the best result.”

 

Design: driving transformation in business will take place in London on Thursday 12 October. View the full line-up of inimitable design leaders speaking and book your ticket.

  • Ron Burrage, Sr. Director, Head of Global Design, The Hershey Company
  • Mark van Iterson, Director Global Heineken Design, Heineken International
  • Louise Smith, Head of Design and Transformation, Royal Bank of Scotland
  • Mark Curtis, Founder and Chief Client Officer, Fjord
  • Jon Denham, Vice President Disruptive Innovation & Design, ConAgra Foods
  • François Lenfant, General Manager Healthcare Experience, Global Design at GE Healthcare
  • Judith Stracey, Chairman, White LogisticsTestimonials Panel
  • Oliver King, Director/Founder, Engine Service Design
  • Jeremy Bassinder, Exec Partner – Consumer Products & UKI iX Leader for Consumer Products, Retail and Travel & Transport, IBM
  • Luke Mansfield, Vice President, Innovation, Global Beverage Group, PepsiCo

Credits: IDE TU Delft  via Youtube, Inspirefest HQ via Youtube, Adobe Creative Cloud via Youtube

Image credit: © Rawpixelimages | Dreamstime

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Read more >>
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