A roundup of need-to-knows, industry expertise, and exclusive resources, along with details of the direct support the DBA can provide to your design business.
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Says Sir Bazalgette, “Not only are the Creative Industries themselves likely to grow as a proportion of our economy, other industries rely on creative disciplines – such as Design and Advertising – to thrive. The cultural and creative sectors are the engine of the UK’s international image and soft power.”
• Average gross income generated per head has grown by 3.8% to £89,992 (up from £86,700 in 2016). (NB this figure includes freelancers as well as permanent staff to give a realistic representation of how income is earned)
• 67% of agencies are expecting an overall rise in gross income over the next 12 months, with 18% expecting a rise of over 10%.
• Income from overseas clients has grown 3% in a year, up from 20% of overall income to 23%.
• Many agencies are looking to ‘staff up’ over the coming 12 months, with 56% of agencies planning to expand their workforce.
• Over three quarters of respondents have a positive outlook on their business’ health: 77% reported that business was ok or doing great and growing compared to 65% after the EU Referendum vote in 2016.
• And the number of businesses that are concerned about business health or are struggling to stay in business has dropped: Down from 17% in 2016 (post Referendum) to 9.5% in 2017.
• In a further sign of confidence, a majority of staff are likely to receive pay rises in the coming year: 79% of senior staff, 81% of middleweight, 83% of junior.
Says DBA CEO Deborah Dawton, “We are seeing that in the current economic and political landscape both Business and Government are placing ever greater value on design’s intrinsic capabilities to solve complex challenges and deliver competitive advantage. As confidence in design investment grows, so should the confidence of the industry itself grow and despite difficult trading conditions, it’s heartening to see this being translated into a positive business outlook by DBA members, as demonstrated by the findings of our Annual Survey Report.”
The 2017 DBA Annual Survey Report includes analysis by Esther Carder, Partner at Kingston Smith and is published exclusively for DBA members.
The report analyses in detail design agency fees, salaries, utilisation, income, recovery rates and benefits to enable DBA members to benchmark their businesses as well as helping them to develop pay and benefits strategies to attract and retain the best talent.
If you’re not yet a DBA member and would like to join to access the Report’s findings, call the membership team on 020 7251 9229 or email firstname.lastname@example.org
“The DBA Annual Survey Report is essential in helping us to benchmark what we pay our staff and what we charge clients, in order to remain competitive.” Andy West, Director, MultiAdaptor
The Report is supported by Pegasus Systems.
|Maplin||20.20||Maplin: Store of the future|
|Bergen International Festival||ANTI Bergen||Bergen International Festival rebrand|
|Pip & Nut||B&B Studio||It’s the nuts|
|Diageo India||Bloom||Royal Challenge: Engaging a new generation|
|Maxxium España||Brandhouse||Larios: The mediterranean gin|
|McCain UK||BrandOpus||McCain Shake Shake Fries|
|PizzaExpress||Bulletproof||PizzaExpress retail range redesign|
|Ernest Jackson & Co / Mondelēz International||Bulletproof||Bassetts Vitamins redesign|
|Marston’s||Butcher & Gundersen||Wainwright: The golden beer|
|Unilever Comfort||Coley Porter Bell||Comfort Summer Limited Edition|
|USP Zdrowie||Creative Leap||Inovox Express|
|RB||DCA||Air Wick Scented Oil Warmer|
|The Travelling Bee Company||DECIDE.||The Travelling Bee Company|
|Four Winds||Denomination||Four Winds Vineyard|
|Unilever||Design Bridge||Matcha Green Tea: Reinventing a classic|
|Essity||Design Bridge||Tena Men: Tackling a taboo|
|Danone||Dragon Rouge||Light & Free Yoghurt|
|Homeward Bound||Elmwood||Our planet in our hands|
|Day One||Elmwood||Signposting the journey back to life|
|London Beer Lab||Elmwood||Raising the bar for London Beer Lab|
|Procter & Gamble||Elmwood||Fairy cleans up for P&G|
|Dubai Airports||Engine Service Design||The Dubai Airports Hospitality Programme|
|The Dell||Good||Branding The Dell|
|Zumtobel Group||GW+Co||THORNeco: Meet the family|
|Java Republic||Honey||Java Republic: Something’s been brewing|
|GSK||Interbrand||Sensodyne True White|
|AB InBev||Jones Knowles Ritchie||Budweiser: Taking back the ‘AmeriCan’ summer|
|Buttermilk Confections||Kingdom & Sparrow||Buttermilk rebrand|
|Raspberry Pi||Kinneir Dufort||Raspberry Pi Official Case|
|Lund Halsey||LA Design||Kontrol Command – Control Room Consoles|
|Tata Global Beverages||Landor||Brewing warmth and growth for Tetley|
|Hagkaup||M Worldwide||Hagkaup Smaralind: Happy Shopping!|
|Imperial College Business School||OPX||Imperial College Business School visual identity|
|Cornerstone||Path||Cornerstone: Delivering a smooth shave|
|Interflora Denmark||Pearlfisher||ASK: Beer from Interflora Denmark|
|Seedlip||Pearlfisher||Seedlip: The art of nature|
|Nestlé USA||Pearlfisher||Putting the love back into Lean Cuisine|
|Sadler’s Wells||Red&White||Sadler’s Wells|
|Glasgow Prestwick Airport||Stand||Repositioning Glasgow Prestwick Airport|
|The Tofoo Company||StormBrands||The Tofoo Company|
|Carlsberg UK||Taxi Studio||Carlsberg: a story of brand reinvigoration|
|AEG Powertools||The Canopy Studio||AEG POWERTOOLS warranty campaign|
|London’s Air Ambulance||The Clearing||London’s Air Ambulance|
|One Feeds Two||The Clearing||One Feeds Two|
|James Heal||Thompson Brand Partners||James Heal: Setting the standard|
|YPO||Thompson Brand Partners||YPO: Public Value Champions|
|Brew York Craft Brewery||United by Design||Brew York Craft Brewery brand packaging|
|Waitrose||Waitrose Graphic Design||Waitrose 1|
|HI-Mark International – Body Sculpture||WPA Pinfold||Body Sculpture: Getting a classic brand back in shape|
|Bulwark||WPA Pinfold||Bulwark: The new world cider|
For full information about the DBA Design Effectiveness Awards, including winning case studies from 2017 please click here.
“What’s really special about Heineken, is that design innovation is in the DNA of the company.”
“For a beer brand that never changes its recipe, since over a century that’s always been the same, then design, designing the brand, innovating around the brand, creating the experience around it is of huge importance to keep it engaging and interesting and develop added value.”
“I think creative people will lead the concepts of the future, they will develop the propositions of the future, so I think more and more companies will see the value [of design].”
“Design thinking on its own is not enough. We call it the rule of three: Design thinking, design doing and design culture.”
“A rise in the number of clients in the last few years, asking us ‘please can you help us set up a design outfit?’”
“I’ve had numerous conversations with CIOs and CMOs, who are saying ‘I don’t actually understand where design should sit in the organisation. Who owns design?… all terribly important questions.”
“If it isn’t attached to the mother ship, it isn’t going to succeed.”
“If you’re going to embed a design culture in an organisation, you actually need to get the hearts and minds of the back office people as well.”
“Design thinking is really about a number of things – at its core I think its about putting the end user at the centre of a process for thinking about how to make sense of things.”
“If design is embedded early on, I think you’re going to end up with a better consumer experience in retail and at home.”
“Design culture is everybody working together to get to the best result.”