Members’ Area

From receiving expert help and guidance to benchmarking your business’ performance, the Members’ Area is a gateway to resources, services and support specifically developed for those working in the field of design.

Some sections are exclusively accessible to DBA members, connecting you to the extensive range of benefits your membership provides.

DBA membership extends to everyone working within your business – all members of your team can register for their own password – ensuring the whole team benefits.

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DBA Experts are here to help you navigate the challenges and decisions you face as you grow your business. Our register of accredited expert consultants have sustained and relevant experience in supporting the design industry, so you can rest assured that you will be getting sound, high-level support.

Ask an Expert
At this exceptional time, DBA Experts are offering DBA members an extra level of support to help steer you through the next stage of dealing with the effects of Covid-19. For a limited time, some will be offering free, one-off, “ask an Expert” conversation slots to provide DBA members with a vital touchstone on the particular challenges you are facing right now.

  • These calls won’t form consultancy, but they will offer an opportunity for DBA members to discuss one topic in an area of expertise relevant to that DBA Expert. 
  • The duration and structure of the call will be at the discretion of the individual Expert and they may ask you to provide some information prior to the call.

DBA Experts who are participating each week will provide a Calendly link on their profile where you can book in with them directly. Please use the search bar below to look for those Experts who cover the topic you wish to discuss, or alternatively select ‘Ask an Expert’ from the categories dropdown menu to reveal a list of experts participating in this initiative.

Our Experts have extensive experience supporting the creative industries and are:

  • DBA approved.
  • Recommended by peers.
  • Reference checked.

If you’re interested in becoming a DBA Expert find out more. Alternatively email Adam Fennelow or call 020 7251 9229 for more information.

Lucy Unger DBA Expert

Lucy Unger

Lucy helps put your issues into context. As a highly experienced, commercial and culturally fluent business leader she understands what questions to ask, and when, to help you and your business move forward. As someone who constructively challenges you, she makes it less lonely at the top.

Areas of Expertise: Ask an Expert, Business processes, Financial planning, People, Sales & Marketing


Lynne Elvins

Lynne ensures that business owners and senior teams invest wisely in design by providing independent consultancy or interactive workshops for groups to master the professional practice of design management, and how to align design with strategic business goals for competitiveness, growth, sustainability and transformation. This results in clearer strategic priorities, boosted creativity, defined end-user perspectives, effective design briefs and the right designers being commissioned for success.

Areas of Expertise: Business processes, C-suite design foresight, People, Sales & Marketing, Strategic design management


Martin Varley

Martin helps to maximise the value of businesses: by advising on the way in which people organise themselves to reduce risk to the business, and the way in which the business is organised to reduce risk.

Areas of Expertise: Business processes, Financial planning, Legal & ethical, People


Michael Thomson

Through facilitating design-led strategy thinking for growth, Michael helps businesses and organisations around the world evolve their visions and strategies for growth.

Areas of Expertise: Business processes, C-suite design foresight, Leadership, People, Sales & Marketing, Strategic design management


Michelle Dixon

Michelle provides strategic construction law advice on construction contracts and disputes.

Areas of Expertise: Legal & ethical, People

Natasha Ellard-Shoefield

Natasha Ellard-Shoefield

Natasha specialises in helping design agencies grow through the acquisition of new clients via a targeted business development strategy.

Areas of Expertise: Business processes, People, Sales & Marketing

Neil Pfister, DBA Expert - Partner, Corporate & Commercial, Fletcher Day

Neil Pfister

Neil has spent all his working life in Technology, Media and Telecoms, initially founding two IT start-ups with a focus on design and software development, and latterly as a solicitor in the field.

Areas of Expertise: Ask an Expert, Business processes, Financial planning, Legal & ethical, People

Ralph Ardill

Ralph Ardill

Ralph is an internationally recognised independent expert on brand transformation, culture change and experience design. He is also a respected writer and speaker with over 30 years experience in the creative industries on both client and agency side.

Areas of Expertise: Business processes, C-suite design foresight, Financial planning, People, Sales & Marketing

Russell Edson

Russell Edson

Russell can assist with gaining reductions in tax liabilities via the UK Patent Box tax relief system. He often works closely with mixed client/design consultancy project teams and can advise on the IP rights and risks of either the end client or the design consultancy.

Areas of Expertise: Legal & ethical


Shan Preddy

Shan is a Partner at Preddy&Co, which delivers high-performance presentation training for the design sector: all disciplines, all levels of experience, in-person and online, worldwide.

Areas of Expertise: Ask an Expert, People


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