Members’ Area

From receiving expert help and guidance to benchmarking your business’ performance, the Members’ Area is a gateway to resources, services and support specifically developed for those working in the field of design.

Some sections are exclusively accessible to DBA members, connecting you to the extensive range of benefits your membership provides.

DBA membership extends to everyone working within your business – all members of your team can register for their own password – ensuring the whole team benefits.

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Experts

DBA Experts are here to help you navigate the challenges and decisions you face as you grow your business. Our register of accredited expert consultants have sustained and relevant experience in supporting the design industry, so you can rest assured that you will be getting sound, high-level support.

Our Experts have extensive experience supporting the creative industries and are:

  • DBA approved.
  • Recommended by peers.
  • Reference checked.

If you’re interested in becoming a DBA Expert find out more. Alternatively email Adam Fennelow or call 020 7251 9229 for more information.

Lucy Unger DBA Expert

Lucy Unger


Lucy helps put your issues into context. As a highly experienced, commercial and culturally fluent business leader she understands what questions to ask, and when, to help you and your business move forward. As someone who constructively challenges you, she makes it less lonely at the top.

Areas of Expertise: Business strategy & processes, Financial planning, People, Sales & Marketing


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Lynne Elvins


Lynne ensures that business owners and senior teams invest wisely in design by providing independent consultancy or interactive workshops for groups to master the professional practice of design management, and how to align design with strategic business goals for competitiveness, growth, sustainability and transformation. This results in clearer strategic priorities, boosted creativity, defined end-user perspectives, effective design briefs and the right designers being commissioned for success.

Areas of Expertise: Business strategy & processes, C-suite design foresight, People, Sales & Marketing, Strategic design management


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Martin Varley


Martin helps to maximise the value of your business: by advising on the way in which people organise themselves, and the way in which the business is organised, to reduce risk. This includes protecting and preserving your IP rights and getting contracts right. Martin and his colleagues have been leading advisers to the design industry for decades and have recently rebranded as hklaw from Humphries Kirk LLP.

Areas of Expertise: Business strategy & processes, Financial planning, Legal & ethical, People


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Michael Thomson


Through facilitating design-led strategy thinking for growth, Michael helps businesses and organisations around the world evolve their visions and strategies for growth.

Areas of Expertise: Business strategy & processes, C-suite design foresight, Leadership, People, Sales & Marketing, Strategic design management


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Michelle Dixon


Michelle and her colleagues have been leading advisers to the design industry for decades and have recently rebranded as hklaw from Humphries Kirk LLP.

Areas of Expertise: Legal & ethical, People


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Picture of Mike Almandras

Mike Almandras


Mike helps agency owners understand their numbers – what to measure, how to measure it and how to improve it.

Areas of Expertise: Business strategy & processes, Financial planning


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Natasha Ellard-Shoefield


Natasha specialises in helping design agencies grow through the acquisition of new clients via a targeted business development strategy.

Areas of Expertise: Business strategy & processes, People, Sales & Marketing


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Neil Pfister


Neil has spent all his working life in Technology, Media and Telecoms, initially founding two IT start-ups with a focus on design and software development, and latterly as a solicitor in the field.

Areas of Expertise: Business strategy & processes, Financial planning, Legal & ethical, People


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Niki Hurst-Smith


Nikki is a trusted advisor to agency leaders on HR strategy and people led initiatives to deliver business goals and happy teams.

Areas of Expertise: Business strategy & processes, People


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Peter Carter


Peter works as a freelance part-time Finance Director with an emphasis on understanding and modelling both historical and future performance. His focus is on making the best use of data and technology, and presenting output in the clearest way to enable management teams and boards to understand trends, set and measure KPI’s, and confidently make valid business decisions. 

Areas of Expertise: Business strategy & processes, Financial planning


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