News

DBA Members’ Forum | November Summary

In the DBA Members’ Forum we took a look behind the data in the latest DBA In Focus Report and discussed the trends and what they mean for us all working in design. It’s a bumper summary this month, but this is a critical industry report that we are proud to deliver to DBA Members each year. It can genuinely transform the profitability of your business.

Rediscovering the creative brief

Has the importance of the creative brief been lost? Has it become a bit of a chore, a piece of admin, just a form to be filled out? Jonathan Kirk believes there is a general lack of understanding as to its proper role and value.