Despite reducing its flagship store’s footprint by 50%, Icelandic supermarket Hagkaup managed to increase sales per square metre by 77% with a new layout design by M Worldwide, which won them a DBA Design Effectiveness Award.
Commissioned to create differentiation through design and to define the future of the control room market, the resulting Kontrol Command system met or exceeded all original expectations, changed company attitude towards design and won a DBA Design Effectiveness Award.
Confronting the gender imbalance of creative roles in design agencies, and how to address gender diversity.
Lynne Dobney and United Studio’s Chris Bradley were paired as mentor and mentee in the Twenty/Twenty programme last year. Here they share their experiences and why they’d encourage you to get involved.
Design companies are uniquely placed to react positively to this kind of shifting landscape, and have led the way in demonstrating a more thoughtful and alternative way of running their businesses, instilling their brand ethos with things like a renewed focus on people, wellbeing, the environment, education, humanitarian efforts, or community-based initiatives.
As more designers are looking at the freelance route for a perceived better, more independent lifestyle with more money, agencies need to recognise freelance costs in a different way. It’s time to rip-up the rulebook relating to Gross Income and its use as the main denominator.
Returning to work after having a baby can be a big adjustment for women. However, the disappointing stats around pay, promotions and confidence levels suggest there’s a long way to go in supporting women through this monumental phase in their lives.
The Design Business Association is delighted to announce the appointment of Merle Hall, CEO of Kinneir Dufort, and Nir Wegrzyn, founding partner and CEO of BrandOpus to the DBA’s Board of Directors.
With the DBA Design Effectiveness Awards Call for Entries underway, DBA Head of Services Adam Fennelow shares brief details of two previous winning examples whose robust and effective gathering of customer and colleague insight to inform the design process, has produced some very impressive results.